Ttree Ttrimmer
now-airlines.com may be tidy, but not as tidy as nowairlines.com,
and even less tidy than flynow.com.
The only reason 'now-airlines' comes up tops in the search engines, is because the other outfit hasn't launched a website yet.
My point was, that you don't use an online brand, unless you own all domain variations of the brand, effectively preventing others from exploiting your goodwill (once it has been created).
I still maintain that this is a case of bad brand management. But then, that's what happens when airlines are being set up by pilots. They know how to fly aircraft but, more often than not, very little about marketing and branding.
On a final note, would you type easy-jet.com, ezyjet.com, easijet.com or esyjet.com when you wish to book on easyjet ? Of course not. But the point is, Stelios made sure that all these domains are owned by the company and redirected to easyjet's main website.
I think that proves the point for NOW ?
CG