To have witnessed O'Leary on bended knee to the pilots is something that they never imagined.
In the book Ryanair: How a small Irish airline conquered Europe, it was quoted that the strategy of management was:
"The idea was to recruit a vibrant start-up team, burn them out, then get rid of them and put in a fresh team"
Mr Joyce mouthed a very similar phrase when given the job of running JQ by Mr Dixon.
Given that unlimited supply predicates everything they do, it begins to make sense why they continue to do as they always have done; create,fear, uncertainty and doubt with a mixture of thinly veiled threats, half truths and outright misrepresentations.