Originally Posted by
El Bunto
Perhaps it's just me but BEALINE never seemed a good callsign, particularly for non-native English-speakers ( being the majority of Europe ). Be-ah-line? Be-aline? Beeline? Too many potential pronunciations.
Brussels Airlines's straight BEELINE is much better.
A callsign is only ever spoken that's why it's called a callsign. In normal operations you would never see it written.