It's a bit of a slap in the face to BHX from Primera to just come out and publicly declare bookings were poor so it's pulled. Especially after all the advertising support the airport have given in the joint campaigns.
You would have thought that if aircraft availability is also a factor, then the airport and Primera might have been able to come up with a joint
PR release to try and save face on all sides.
I might be telephoning that other airline based Reykjavik and inviting them back for a daily 737 service at very favourable terms....