Friendly
You make it sound like BHX had a choice.The thing is they have been unable to hold onto United AA or Air Transat.
Also seems Thomas Cook long haul and Virgin had been approached and not interested.
So BHX had little choice and rightfully snapped the hand off Primera who were the only airline interested.
I would agree it was a high risk stratergy but there was no one else interested in replacing new york or Toronto.
Hopefully things will turn out ok in the end once all the planes required are delivered.