New Start - Global Airlines
"But Global – whose emergence onto the transatlantic scene was first reported in City A.M. – believes that offering a more premium product, as well as perks and a loyalty programme, rather than prioritising flight frequency, will be the key to success. “I think that there’s too many offerings at the moment that don’t give the level of service that such a premium route such as London to New York should do for the corporate traveller, the business traveller as well,” he said. “I think that too many incumbents still think it’s [about] frequency.”
Asquith also said that it hopes to offer more “social space” on its aircrafts, in a bid to appeal to the City’s corporate customers. “If I’m coming out of the office and going on a red eye flight to connect between the two, personally, one day I might want to go straight to sleep, the next I might want to have a meal and do some work on my laptop… And then another one, I might want to go and socialise,” he said.
The airline is set to launch its first flight in 2024, flying between London and New York, with an eye on a route to Los Angeles after that."
got to give him marks for getting the publicity - but
Asquith also said that it hopes to offer more “social space” on its aircrafts, in a bid to appeal to the City’s corporate customers. “If I’m coming out of the office and going on a red eye flight to connect between the two, personally, one day I might want to go straight to sleep, the next I might want to have a meal and do some work on my laptop… And then another one, I might want to go and socialise,” he said.
The airline is set to launch its first flight in 2024, flying between London and New York, with an eye on a route to Los Angeles after that."
got to give him marks for getting the publicity - but
Does anyone remember La Compagnie, a French-based outfit, that for a while operated between LTN and EWR? This was a 757 with lie-back seats 2x2 in an all-C config, with female cabin staff in hot pants (ca 2015). They also briefly operated a similar service to DXB. The aircraft had 74 seats, but on most occasions, I doubt if more than 50% of them were filled. They still exist, but only operate from Paris these days and have an interline agreement with easyJet, which is surely one of the biggest extremes in the business.
Their route from Luton did not last long, despite the inducements, including the fact that it was competitively priced.
Their route from Luton did not last long, despite the inducements, including the fact that it was competitively priced.
Join Date: Aug 2007
Location: Cardiff
Posts: 618
Likes: 0
Received 0 Likes
on
0 Posts
There is nothing wrong with using a £100 company to start a small business, it is how most small businesses start and there is nothing wrong with ambition. But to start an airline, that’s a joke. Let’s say £2m. to get an AOC and another £100m. to get an OL plus the cost of the aircraft. I don’t know how you buy an A380 using a £100 dormant company. Until he shows a balance sheet with several hundred million available this is a waste of time and all of the media interest is misguided unless they are hoping to build a story for when it all comes crashing down.
The problem starts whenever all these modern day one hit wonders get enough naive coverage and five minute internet fame to lure innocent investors to give them money with no chance to ever see it again. This is where I see some responsibility of the people reporting about it to not just vent hot air claims.
Join Date: Aug 2007
Location: Cardiff
Posts: 618
Likes: 0
Received 0 Likes
on
0 Posts
It’s lazy journalism, not bothering to do any sort of hard questioning into the difficulty of starting an airline and the validity of this particular project. The only balance was saying that the idea was being questioned by aviation experts. Any student of airline economics could probably tell you why this idea can’t work even if it was properly funded. There are very good reasons why those a380s are sitting around unwanted.
The way I see it they picked the A380 only to grab the headlines for cheap (surprisingly at least this worked). The A380 makes zero business sense to them except to lure investors into whatever they have in mind.
Join Date: Sep 2005
Location: Manchester
Posts: 106
Likes: 0
Received 0 Likes
on
0 Posts
Does anyone remember La Compagnie, a French-based outfit, that for a while operated between LTN and EWR? This was a 757 with lie-back seats 2x2 in an all-C config, with female cabin staff in hot pants (ca 2015). They also briefly operated a similar service to DXB. The aircraft had 74 seats, but on most occasions, I doubt if more than 50% of them were filled. They still exist, but only operate from Paris these days and have an interline agreement with easyJet, which is surely one of the biggest extremes in the business.
Their route from Luton did not last long, despite the inducements, including the fact that it was competitively priced.
Their route from Luton did not last long, despite the inducements, including the fact that it was competitively priced.
short flights long nights
short flights long nights
That’s it, and I think there was EOS…but I’m not sure. just checked…yes there was EOS.
From Wiki: (my bold) In March 2020, La Compagnie announced it would suspend its commercial operations as of the 18th of that month due to the COVID-19 pandemic. Commercial operations were initially expected to resume on 1 June 2020, but were subsequently postponed several times.[17] During the suspensions, the airline received a total of €20 million in governmental loans, provided some ad-hoc charter services, and operated a limited number of flights for the December 2020 holiday season.
Join Date: Jun 2023
Location: Ireland
Posts: 67
Likes: 0
Received 0 Likes
on
0 Posts
There is nothing wrong with using a £100 company to start a small business, it is how most small businesses start and there is nothing wrong with ambition. But to start an airline, that’s a joke. Let’s say £2m. to get an AOC and another £100m. to get an OL plus the cost of the aircraft. I don’t know how you buy an A380 using a £100 dormant company. Until he shows a balance sheet with several hundred million available this is a waste of time and all of the media interest is misguided unless they are hoping to build a story for when it all comes crashing down.
yeah but even Flight publishes all sorts of stories about people building eco taxi aircraft that will be certified in 2024 and be in world wide service by 2025.
Guess they have ot fill the pages somehow
Guess they have ot fill the pages somehow
Sky did an interview with James Asquith this morning. Here is an account:
Interview with James Asquith
Interview with James Asquith
Is that photo of JA standing by the 380 genuine? It looks a hit photoshoppy.
Doubt they 'd be so silly - anyway the Sky team would want the trip................
Paxing All Over The World
The reason that frequency is important is simple. 1. I might be able to get home quicker and have done that in the past. Equally, I can catch a later one. 2. If the aircraft goes tech or a member of the flight crew, goes ill - you don't have to wait 24 hours.
How many more lessons from Biz Travel 1.01 does he need?
Of course, he might be drawing salary for as long as it takes for this to play out.
Having now read the article, the other obvious mistake is to think that offering more space is going to do the trick. On the C class long haul sectors that I have taken since Covid, everyone goes to sleep. VS have reduced their play spaces. When we were last on VS, we were the only ones at the bar because we were on holiday.
How many more lessons from Biz Travel 1.01 does he need?
Of course, he might be drawing salary for as long as it takes for this to play out.
Having now read the article, the other obvious mistake is to think that offering more space is going to do the trick. On the C class long haul sectors that I have taken since Covid, everyone goes to sleep. VS have reduced their play spaces. When we were last on VS, we were the only ones at the bar because we were on holiday.
Agreed - when you do find a "Leisure space" its got a coupleof hardened drinkers in it who'll bore you to death. As pax says on many long haul flights half the SLF in Business have a meal and then go to bed