Lufthansa new C/S
 

This new Lufthansa c/s looks totally non German. It looks uninspiring bland boring and unimaginative like a lot of c/s today. Another totally white
body. Looks like one of those freighters. Even the freighters in the 70s
had more charisma i.e. Flying Tigers, Seaboard World, Trans international.
What has ever happened to the beautiful Cheat line C/L that use to run
along the fuselage? What a disgrace?

Well, as the saying goes, "if the cap fits ..." :O

Very bland and monochromatic, with not even a belly-logo to break up the white canvas. But at least not as disjointed and fussy as Air Canada's recent effort.

It's not particularly original either; even the 'innovative' white leading-edge to the fin has precedent:

https://upload.wikimedia.org/wikiped...300_Bidini.jpg

There is a design overview video on Youtube, in German. They will keep yellow as a highlight colour for customer interaction, though that means non-customers won't ever see it.

https://thedesignair.files.wordpress...dgaf.jpg?w=710

Did a quick google to see what you were talking about - I agree it is bland, judicious use of yellow (which i seem to recall is a complimentary colour to blue), perhaps a leading edge to the tail and maybe the engines would help.

Isn't it time Air France had a makeover; the basic scheme has been around since about 1975 I think, don't know if there have been any subtle changes since?

Minor update circa 2009 with the updated logo and tail. If it ain't broke...

If the reason for a colour scheme is to advertise your airline then taking away the big yellow spot has made Lufthansa just another blue tail among all the others.

That is a very good point dixi188. I wonder how much it cost them to have this totally uninspiring livery designed. I wonder what the reation has been in Germany?

Ran into a LH crew the other day as we were scoffing some "early bird" breakfast in a hotel lobby, apparently they all hate it.

Looks like they have sort of copied Swiss in blue

What is going through these people's minds? Are they actually competing to see who can have the most bland livery? The new Iberia c/s is the worst imho, if only because it replaced one of the greatest and most distinctive schemes around.

Max Angle
I flew with them yesterday and got the same comment as you from CC. They were not happy with losing the Yellow background, and I agree it is very poor in comparison with what they have currently. They must be giving up one of the longest lived and easily identifiable logos in airline history, which is a shame especially when you se what they chose and indeed how much they will have paid for someone to develop this new some what anaemic / bland look. I hope this is not a sign of things to come as I use them quite a lot.


Kind regards
Mr Mac

The first of the new C/S to LHR should be LH904 at 11:45 today (D-AISP).

'Touchpoints', 'digital media', 'stability'

'Formulate the most premium blue that you can...'

https://www.youtube.com/watch?v=FoLW...=youtu.be&t=85

Also much nodding and neck-beard stroking.

English presentation, less insightful than the German oneabove:

El Bunto
Thanks for posting that. It does explain a lot but the losing the Yellow makes the hole thing look more bland not "richer" IMHO. In a previous company I went through this exercise when a new CEO joined. Most were supportive of the change to be honest, but it was a poor imitation of what we had before and being some what older I voiced my opinion at a staff meeting and it turned out it was a little "emperors new clothes" if you get my drift. Anyway new CEO stayed for 2 years before running off on the MBA merry go round these people have, to no doubt do more brand changing elsewhere. Incoming CEO changed brand back to something similar to previous. Cost to business circa £3m and we were not a large business, and this was done at a time of recession and pay freezes / redundancy so not a happy workforce either.


Regards
Mr Mac

I got to just over a third of the way and had to give up on that video. What it boils down to is that they actually and naively believe the PR bull they spout out. The bottom line Lufthansa is that it's BLAND and does NOT project an image which distinguishes you from your competitors!

I disagree with the description of bland. I don't think it is that bad. At least the Lufthansa tails no longer resemble a Cadburys Creme Egg!
Here is one that arrived at LHR today:
Ship Photos, Container ships, tankers, cruise ships, bulkers, tugs etc

My god, that photo encapsulates three things that just get my goat about airlines:
This aircraft used to be called 'Rosenheim'. Now it appears to be called '#explore the new'
The above 'name'/ 'hashtag', whatever it is, is in English. They're a German airline fcs.
As discussed above the colour scheme is dire (in my humble opinion anyway - it's in the eye of the beholder, I appreciate)


I think someone at Lufthansa trying to wind me up personally :D

On a 9-year-old aircraft ...

https://airlinersgallery.smugmug.com...sa/i-Gx8vgs6/A


Better than this, which was withdrawn by popular demand, including one hand-written letter from me.

let's try again

https://airlinersgallery.smugmug.com...sa/i-Gx8vgs6/A