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"Welcome to civilised aviation"......??

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"Welcome to civilised aviation"......??

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Old 29th Apr 2002, 05:08
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Question "Welcome to civilised aviation"......??

LX have embarked on a marketing campaign which welcomes us all to "civilised aviation".....anyone out there who might have a clue what this means?

What are the tangible issues here?

Conversely, does this also mean that all other airlines are "uncivilised" (whatever that would mean in practice)?
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Old 29th Apr 2002, 07:13
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"Civilised" as in "polite". Same marketing spiel as used by BMI.
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Old 29th Apr 2002, 10:38
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Swiss are now using the same "soundbite"........

Swiss, bmi & LX? Maybe we are missing the big picture
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Old 4th May 2002, 04:22
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We keep getting flooded with the LX (or should I say Swiss) commercial and I still can't figure out why the white plane is flying against a grey sky - what's civilised about haze, smog, pollution?
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