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US Airways New Look

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Old 23rd Aug 2005, 13:17
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US Airways New Look

US Airways has a new livery. Apparently they chose not to hire professional design consultants and used some in-house "creatives" at America West. Typical US Airways...spend millions on executive compensation then go cheap on the image branding...

http://prn.newscom.com/cgi-bin/pub/s...iew&tr=1&row=1
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Old 23rd Aug 2005, 13:34
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Looks a bit dated to me (although not ugly).
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Old 23rd Aug 2005, 13:41
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I think the old one looked much better !!
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Old 23rd Aug 2005, 13:44
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Another photo in A.net!

US Airways new livery

I liked more those black planes... now looks like most liveries around in my opinion.
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Old 23rd Aug 2005, 13:52
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Nah, the black was always but ugly, pretty much like United's dark look as well...

This is better, and the black would have been flat out unteneable in Phoenix on 130 degree days.

As Usair is continuing to shrink and the America West side is growing still. this will be a pheonix centered airline.

Cheers
Wino
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Old 23rd Aug 2005, 15:03
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"Nah, the black was always but ugly, pretty much like United's dark look as well..."

Ahh yes, the air superiority gray paintjob. Nothing like a 747 coming out of the haze in LA in full scale because you couldn't see it till its filling the DV window.
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Old 23rd Aug 2005, 16:03
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I've a soft spot in my heart - some would say head - for USAir, after having used their contract flight training department for 25 years. I liked the old paint scheme better. Don't like the way the blue ends underneath the cockpit. They shoulda run it all the way out to the nose.
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Old 23rd Aug 2005, 16:39
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looks like air force one!!
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Old 23rd Aug 2005, 16:58
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Wait...there's more....

US Airways will paint four of its A320 in one-of-kind retro paint schemes honoring the company's heritage airlines...

PSA, America West, Piedmont, and Allegheny.

The official statement:

http://www.americawest.com/awa/conte..._heritage.aspx

Here are some large photos on a.net:

http://www.airliners.net/discussions....main/2289404/

Note the "smile" on the nose of the "PSA" airbus!
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Old 23rd Aug 2005, 22:26
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Not a coincidence that United and US Airways have had similar (but reversed) color schemes. S. Wolfe was president of the respective lines when they adopted those schemes - attributed to his wife's preferences.
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Old 24th Aug 2005, 07:19
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If you look at the current HP scheme, put it alongside the current US scheme and then think about having to repaint all those aircraft, what do you get? I reckon you could make an old HP scheme into a good facsimile of the new US scheme relatively inexpensively by repainting not much more than the tail and the airline name.

Or am I getting cynical?
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Old 25th Aug 2005, 12:05
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For a second I thought I was looking at a US Postal Service plane.
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Old 25th Aug 2005, 14:46
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More money down the drain! The design looks dated.
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Old 25th Aug 2005, 15:36
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I think it is excellent! These days airlines are working their hardest to bring down cost and with it the glory of air travel.

Nice to see there is at least one airline brave enough to try a classic paint scheme instead of "ugly means low fares" kind of thing..
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