Boeing Commercial Aviation's strategy

[humble_dor]

Deciphering Boeing Commercial Aviation's strategy.

A. Sporty bet: Boeing is betting its future on a major change
in the airline industry

• worldwide deregulation that will allow more P2P flights
• death of some old players and birth of start-ups
  with rationalized cost structure (airline renewal)

This change is yet to happen. Open sky negotiation between
EU and US is on going.

B. Long-haul: One range - One speed strategy

• eight thousand nautical miles at mach 85
  with capacity step at around 200 passengers
  747Adv - 773ER - 772ER - 7E9 - 7E8
• Ultra-long range niche market (9000nm+): 772LR and 7E8LR

C. Short-medium-haul: Brand new short-haul family

• revamp of the short-med-haul family in 2009/2010:
  7E3 plus a new single aisle family that will be
  built using the same manufacturing process as 7E7.

D. Manufacturing: Lower unit production cost and seek
new sources of income

• 7E7 composite manufacturing techniques for 7E7 and single aisle. 777 and 747 fuselage is too big to be built in composite.
• reduce manufacturing facilities and sell or lease asset
• zero storage

E. Suppliers: Global supplier network - dilution of risk

• build parts where the cost is lowest
• offset financial risk to suppliers
• BCA is "only" system integrator

F. Creative financing: Use Boeing Capital and all sort of leasing techniques more often

In other words, they are looking to offer a simpler and
more affordable family of products.

BCA's financial risk exposure for a new aircraft programme
will be reduced to a minimum because much of the financial
burden will be distributed to its industrial partners.

[lomapaseo]

I'm not sure of the source of the above statements. Are they rumor? or news? Or some sort of private marketing strategy ? that you came upon?

[74tweaker]

Looks like they are planing a whole wack of 7E7's - kinda like they 737.

7E3, 7E8, 7E8LR, 7E9

If this is Boeing's stratagy.

[Caslance]

I'm not sure of the source of the above statements. Are they rumor? or news? Or some sort of private marketing strategy ? that you came upon?

HMIUAHGA.............