Airtours name change
Join Date: Nov 2001
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But don't forget, www.air2000.com.
they got there 1st, and beat us all to it.
[ 30 November 2001: Message edited by: EGCC-24 ]
they got there 1st, and beat us all to it.
[ 30 November 2001: Message edited by: EGCC-24 ]
Join Date: Jan 2001
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Damn! I can't believe they are actually going through with it! :o
Would like to state for the 3rd time my point raised in the "aforementioned thread":
Changing the recognized Airtours name to the (just plain daft-sounding) MyTravel will do them no good at all. In fact, it will cause more harm than anything positive.
For passengers: which would they rather turn to, a reputable, well-established travel company, or what would seem from the cover to be a "start up" travel agency.
The Airtours name has been a trusted and popular one for over ten years now. Changing identity, especially in these difficult times, would be absolutely ridiculous.
Most lay-people know what you mean when you say "Going Places" or Airtours . . . if people are saying "Yeah, I booked my holiday through MyTravel," then the company has to re-establish themselves rather than growing on the well-built identity that has been dominant in the British holiday market for a decade.
And, to be quite honest, the identity "MyTravel" seems to me to have as much promise for success as any home-run start up agency, which places the Airtours group back at square one . . . not a good management move in any circles.
In this horrible time for airlines and tour groups everywhere, this is a very bad move on Airtours' part.
Goodbye Airtours, you will be missed.
SFly
[ 30 November 2001: Message edited by: SFly ]
Would like to state for the 3rd time my point raised in the "aforementioned thread":
Changing the recognized Airtours name to the (just plain daft-sounding) MyTravel will do them no good at all. In fact, it will cause more harm than anything positive.
For passengers: which would they rather turn to, a reputable, well-established travel company, or what would seem from the cover to be a "start up" travel agency.
The Airtours name has been a trusted and popular one for over ten years now. Changing identity, especially in these difficult times, would be absolutely ridiculous.
Most lay-people know what you mean when you say "Going Places" or Airtours . . . if people are saying "Yeah, I booked my holiday through MyTravel," then the company has to re-establish themselves rather than growing on the well-built identity that has been dominant in the British holiday market for a decade.
And, to be quite honest, the identity "MyTravel" seems to me to have as much promise for success as any home-run start up agency, which places the Airtours group back at square one . . . not a good management move in any circles.
In this horrible time for airlines and tour groups everywhere, this is a very bad move on Airtours' part.
Goodbye Airtours, you will be missed.
SFly
[ 30 November 2001: Message edited by: SFly ]
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Of course, you could take the opposite view that the reputation is not as good as it could be (courtesy of Anne Robinson and co.)and a fresh start is a good course of action. Also I think the name comes from a well established set up in the USA where the Airtours group has a finger in a lot of pies. Bringing them under one banner (all be it a daft sounding one) just might be a very good move. Seems to have been okay for JMC. Only time will tell........
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Agreed it is a good idea for all the Airtours group members to come under a single banner but . . .
perhaps that banner should be "Airtours"?
What a revelation!
SFly
perhaps that banner should be "Airtours"?
What a revelation!
SFly
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Bad Move for Airtours, if you ask me.
They have a good reputation in the industry, so why press the "delete" button on it.
Wonder how much it cost?
Saying that, I like things made easy for me - a bit like Ronnie Regan's Whitehouse spokesman - we all remember Larry Speaks -don't we?
Next, how about MyDelay.com for NATS!
Wings level, Ball in the Puddle!
They have a good reputation in the industry, so why press the "delete" button on it.
Wonder how much it cost?
Saying that, I like things made easy for me - a bit like Ronnie Regan's Whitehouse spokesman - we all remember Larry Speaks -don't we?
Next, how about MyDelay.com for NATS!
Wings level, Ball in the Puddle!
Join Date: Mar 2001
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At least Excel Airways is able to stand proudly that we are on time!! We exist to help the smaller Tour Ops, as Airtours (et al!) pushed them out!
And we've done very well this summer season thanks to all within the company and our suppliers.....
Obviously Airtours are running scared......!!
On Time Is The Only Time
And we've done very well this summer season thanks to all within the company and our suppliers.....
Obviously Airtours are running scared......!!
On Time Is The Only Time
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Just flown on them how about "MY DELAY.COM"
Seems rather apt.Or for Ryanair "the extended
holiday airline we'll always get you back late".Or "lounge Air" we make sure you spend
lots of time in there. Tea time i think!
Seems rather apt.Or for Ryanair "the extended
holiday airline we'll always get you back late".Or "lounge Air" we make sure you spend
lots of time in there. Tea time i think!
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Hood,Carnival got out of Airtours a while back.
And for other correspondants who whinge about the bucket and spade brigade,shell suits etc do remember that it is often they who are paying your salaries,so dont despise them too much.
And for other correspondants who whinge about the bucket and spade brigade,shell suits etc do remember that it is often they who are paying your salaries,so dont despise them too much.
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From the Airtours site:
The Launch of MyTravel
Airtours unveils the plans for the future of the Group under the new name, MyTravel Group plc
We are today (27 Nov) unveiling our plans for the future of the Group under the new name, MyTravel Group plc. These plans were obviously underway before the events of 11 September and we have thought very carefully before continuing with them in the current environment. However, we are convinced that this is the right way forward for the Group and can be achieved by diverting existing expenditure, with no net incremental cost.
MyTravel is a whole new way of buying, selling and delivering leisure travel, where establishing and maintaining a relationship with each of our 15 million customers worldwide is at the heart of everything we do.
Through extensive customer research and adaptation of other successful high street retail models, we have developed a completely new experience for our retail shop customers. Across the UK, all our stores will be transformed under the MyTravel name to create a more interesting and exciting retail environment for our customers to buy their holidays.
In Scandinavia, a new, innovative customer proposition will see MyTravel offering the first retail environment where a range of our tour operator brands will be available under one roof.
Through investment in leading edge technology, we have launched today, and are further developing, a multi-channel distribution capability with MyTravel.com in the UK, Scandinavia and America. On the UK site alone we have over 15,000 images, 2,500 editorial articles and 300 virtual tours.
By re-branding our successful Airtours International and Premiair fleets as MyTravel Airways, we will create a single European fleet of 51 aircraft that will fly our new name to numerous destinations worldwide. The full transition to the MyTravel livery will be phased in as our new aircraft rollover is completed. This will ensure that MyTravel will be seen not only by millions of our own passengers flying to worldwide destinations, but also by the many millions of other international travellers using airports around the world.
In launching the MyTravel brand across the Group, we are promoting one of the world?s largest leisure travel businesses with operations touching the four corners of the world. We have some of the strongest brands in travel, many of which have become household names, backed up with the best team in the industry. Going forward, our customers will be at the heart of everything we do and we will provide a personalised, accessible and quality service within an environment that spans every aspect of travel. The financial benefits of higher customer loyalty and retention are considerable to our Group with its 15 million customers.
Airtours unveils the plans for the future of the Group under the new name, MyTravel Group plc
We are today (27 Nov) unveiling our plans for the future of the Group under the new name, MyTravel Group plc. These plans were obviously underway before the events of 11 September and we have thought very carefully before continuing with them in the current environment. However, we are convinced that this is the right way forward for the Group and can be achieved by diverting existing expenditure, with no net incremental cost.
MyTravel is a whole new way of buying, selling and delivering leisure travel, where establishing and maintaining a relationship with each of our 15 million customers worldwide is at the heart of everything we do.
Through extensive customer research and adaptation of other successful high street retail models, we have developed a completely new experience for our retail shop customers. Across the UK, all our stores will be transformed under the MyTravel name to create a more interesting and exciting retail environment for our customers to buy their holidays.
In Scandinavia, a new, innovative customer proposition will see MyTravel offering the first retail environment where a range of our tour operator brands will be available under one roof.
Through investment in leading edge technology, we have launched today, and are further developing, a multi-channel distribution capability with MyTravel.com in the UK, Scandinavia and America. On the UK site alone we have over 15,000 images, 2,500 editorial articles and 300 virtual tours.
By re-branding our successful Airtours International and Premiair fleets as MyTravel Airways, we will create a single European fleet of 51 aircraft that will fly our new name to numerous destinations worldwide. The full transition to the MyTravel livery will be phased in as our new aircraft rollover is completed. This will ensure that MyTravel will be seen not only by millions of our own passengers flying to worldwide destinations, but also by the many millions of other international travellers using airports around the world.
In launching the MyTravel brand across the Group, we are promoting one of the world?s largest leisure travel businesses with operations touching the four corners of the world. We have some of the strongest brands in travel, many of which have become household names, backed up with the best team in the industry. Going forward, our customers will be at the heart of everything we do and we will provide a personalised, accessible and quality service within an environment that spans every aspect of travel. The financial benefits of higher customer loyalty and retention are considerable to our Group with its 15 million customers.
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And here you can watch Tim Byrne, Airtours group's chief executive, talking about the state of the company and the change to MyTravel:
MyTravel interview
MyTravel interview
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The BALPA CC have been asked to cut the scheduling agreement, wage freeze, increment freeze, etc. etc.
For what.. so we can fund this brand-changing lunacy ??!!
Airtours is a name that is well known on the high-street. Some of our holidays are superb, some rubbish. Some punters come back having had the best time of their life, some come back having had the worst, cursing Airtours and vowing never to book another holiday etc etc. Same for everyone.
The last thing any corporation needs to be doing at this time is repainting fleets, paying for stationery, business cards, new brochure design.. the list is endless. Not least, removing a household name from the travel agents. Sheesh.
It might be appropriate at some time in the future, but my travel.com is appearing at the wrong time and it is Airtours crew who will have to pay for it, literally, out of their wage packets. And for what...
Orange aircraft and polyester orange uniforms.
EasyTours.
Disgruntled.
For what.. so we can fund this brand-changing lunacy ??!!
Airtours is a name that is well known on the high-street. Some of our holidays are superb, some rubbish. Some punters come back having had the best time of their life, some come back having had the worst, cursing Airtours and vowing never to book another holiday etc etc. Same for everyone.
The last thing any corporation needs to be doing at this time is repainting fleets, paying for stationery, business cards, new brochure design.. the list is endless. Not least, removing a household name from the travel agents. Sheesh.
It might be appropriate at some time in the future, but my travel.com is appearing at the wrong time and it is Airtours crew who will have to pay for it, literally, out of their wage packets. And for what...
Orange aircraft and polyester orange uniforms.
EasyTours.
Disgruntled.
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As I have posted before and agreed by T' Gov bloke, the Airtous painted baby Boeings are about the best looking in the business and Mighty Ravel or is that My T ravel will find it hard to beat the paint job. But.......remember when we all posted about the naff SLEASY JET, well, it stuck and it works and the punters remember it. To have such a large and mobile advertising platform as My Travel.com which actually represents the shop front presently known as Going Places can be no bad thing. Remember, this is going next to: My e-mails, My Pictures, My Shopping......so My Travel.com sort of works doesn't it. OK, ***** colour scheme but good marketing.
Shame the pub closed early tonight..
Shame the pub closed early tonight..