BM's New Name & Branding !

[JB737]

Any ideas, or insider info from LHR, as to what the new branding will be. It surely can't be long until they reveal it ?
I must admit i'm a little worried about what those slimey little Marketing people will come up with ?!?!?!?!?

[Pete Otube]

The marketing people are a bit worried about some of the suggestions of the slimy little pilots...

[Groundpounder]

"British Blue"
1.2.01.launch

[Avman]

"British Diamond Airlines" 02-04-01.

[Hew Jampton]

"British Blue" sounds like a type of cheese or the title of a hotel porn channel - neither would be entirely inappropriate for BM.

[t_and_biscuits]

try
http://www.thisismoney.com/20001222/nm25468.html
for more info

[Captain Spunkfarter]

The current BM operation at LHR is confusing enough, with many of their aircraft in Star Alliance colours. Why not put ALL aircraft in BM colours or ALL aircraft in Star colours to make it a bit simpler to identify?

[This message has been edited by Captain Spunkfarter (edited 08 January 2001).]

[Busta Level]

British Midland International (or BMI) eh? Any risk of confusion with the dreaded body mass index that haunts us all at medical renewal time?!

Maybe spunkfarter will get the two mixed up. The poor lad seems easily confused....

[152]

'British Midland International' are they sure!!
So they will spend god knows how many millions on rebranding and advertising just to add the words 'International' and yet still not caring about their staff. Heard today that East Mids base is to close with the loss of a few jobs because they are not willing to relocate, they have been with the company from day 1. Also all ground operations eg. Ramp, Customer Service, Dispatch etc to be sold off at LHR to perhaps, Gatwick Handling, who I believe are Plane Handling at LHR. Is this how to make an airline successfull?


152

[Captain Spunkfarter]

Busta
The Body Mass Index is not nearly as daunting as the thought of British Midland flying across the pond. Before any BM flight my Body Mass Index reduces considerably whilst on the lavatory. Yours, however, reduces while you speak...

[Backtotheramp]

Spunkfarter (what a sensitive chap you must be with a name like that)

<<Why not put ALL aircraft in BM colours or ALL aircraft in Star colours to make it a bit simpler to identify?>>

All the Star airlines have some aircraft in Star colours - it's called "branding".

<<Before any BM flight my Body Mass Index reduces considerably whilst on the lavatory>>

There's a simple solution to that - don't fly with us!

To quote Anne Robinson: Goodbye!

[Captain Spunkfarter]

Backtotheramp

It's funny, but BA don't seem to feel the need to cover their aircraft in a 'washing line' colour scheme for the sake of 'oneworld' branding.

You are the missing link.....Goodbye

[Fly on the Wall]

I heard that it was to be called BLUE BIRD. I cannot remember where I heard it or from whom, but I didnt believe it then and I still dont.

[squawk 6789]

spunky, old bean, please do not go down the road of liveries of the world's most misleading advert- have you forgotten those tails already? the words glass houses & stones are springing to mind......

[LAVDUMPER]

There's a fast-growing start-up based out of JFK using brand-new A320s called "Jet Blue."

With all of these "blue" names and references, it is going to get a bit confusing for customers - and the considerable sum spent on branding could be wasted (at least in the States if Jet Blue continues to expand). The point of branding is to create an association and to improve customer "recall" during the purchase process.

Perhaps "British Jet Blue International Airways" could work...

Cheers

[dada]

fly on the wall
bluebird was a datsun

[tailscrape]

Yes and of course Datsun Bluebirds were the car of choice for minicab drivers for a long time. Still are I imagine, but who cares what it is that gets you back from the boozer? even if the fare could buy you a fleet of them....

Still calling it Bluebird could give them an edge if they decide to fly to the subcontinent. Just a thought.

[Scottie]

"Bluebird" was the rebranding projects name, not the name of the airline.........

[10W]

Lufthansa wish the new name to continue to contain the word 'British'. Apparently it evokes a feeling of reliability and honour amongst it's international passengers.

Now don't all laugh at once

------------------
10 West
UK ATC'er
[email protected]

[dc9sport]

Sorry to be the one having to inform you, but not all STAR carriers have planes in the STAR livery, SQ and NZ donīt. SQ does not even carry the small STAR logo behind the cockpit on all ac.


As for BD:
how about: British Dammit!