BM's New Name & Branding !
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Why do we all want to laugh at the new BMI livery? Surely it not that much of a suprise that it would not be everyones taste, and remember that their ideas on good taste is strange. Have we forgotten that hidious cabin crew uniform that appeared in 1988 and went on and on and on and on and on for years. Yes it was that big bright red white and grey diamond job... and how many of you guys wore it. Like us poor s**s.
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I am sorry to say that this is an eye sore. Nice to have the red, white and blue as dominant colours though. Good use of curves as in most new rebranding projects. The red looks a bit dodgy. The Union flag is recognisable only if you look closely. You will probably only notice it if you are familiar with the British flag. That means its ability to generate a British identity is flawed. Worst of all is the name. I thought this was supposed to be something that dropped the 'midland' part. That was the supposed reason behind the rebranding. It looks like the airline will look like Bishops 'multicoloured dreamcoat' for a long time. God help us.
Join Date: Jan 2001
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Has the new image been dropped in favor of the all blue tail with BMI on it or have Midland run out of paint already! On my reckoning the engineers/painters have managed to paint one a/c in 7 months (ZH)with all the other re-branded a/c coming straight from the Toulose factory. 
Join Date: Feb 2001
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I was far from impressed at first but I quite like it as well now, especially on the A330. It certainly looks better than the dull grey and blue. However, these "interim" liveries look shabby.
I believe that the paint is on order for several aircraft during the quieter winter months.
ES
I believe that the paint is on order for several aircraft during the quieter winter months.
ES
