BM's New Name & Branding !

[Airbanda]

I'm sorry but as a potential customer I just do not get this rebranding lark. British Midland (Airways) does exactly what it says on the aircraft. We brits recognise it and trust it. It will have to establish a brand on the other side of the pond but is that really going to be easier with a weird made up name that (allegedly) invokes "positive thoughts". This is all a big con by marketing consultants whose greatest achievment is to sell themselves.
Are we all going to buy more stamps Post Office has renamed itself "Consignia" (according to the London Standard tonight)

[Buckshot]

Nor does Ansett Australia have any planes in the fleet carrying the Star Alliance livery.

[Next Generation PSR]

Have also heard "British Star" being talked of as the new name for BM

[packsonflite]

Airbanda

Apparently the reason the name has GOT to change before crossing the Atlantic is that BM is the standard US abbreviation for 'Bowel Movement' .....but then again that might be appropriate!

[t_and_biscuits]

More info today - try
http://www.thisismoney.com/20010112/nm26262.html

[Arkroyal]

From the article above:

'Currently the airline only runs short-haul flights within Europe, operating out of Aberdeen, Glasgow, Edinburgh, Teesside, Leeds, Birmingham, Manchester and London Heathrow.'

EMA?

[152]

Arkroyal,

I was told by a friend who works as cabin crew based at EMA that they are to close as a base.

It seems very strange as this was where the airline was formed.

However these rumours are still unconfirmed.


152

[This message has been edited by 152 (edited 12 January 2001).]

[doyouneedadefuel]

Now that BMA & GHI have jumped into bed together, an abbreviation that springs to mind is GBH.Any suggestions what it means.

PS Anybody fancy jumping into bed with me.

[Avman]

I think that the EMA operation will be taken over fully by BMC, as is BHX already.

[Propellerhead]

Hang on a minute, most people think British Midland are some small regional carrier based in Birmingham (or East Midlands!). Ask Joe Bloggs in the street who the 2nd biggest airline in the UK is and he'll say Virgin!

BM is a LONDON based airline, therefore it shouldn't be called Midland - esp. as now closing EMA! The 2 main bases will be LHR and MAN,

so how about
British NorthWest/SouthEast - very appropriate, and they can get sued by 2 US airlines at once that way.

BM commuter is an approriate sized, regional airline which should be called something like Midland, but not the UK's 2nd biggest airline. All the US associate Midland with hick towns and stupid people, and would think they were landing in Birmingham (is that in Scotland? etc.) And 'taking a BM'has a hole new meaning in the US!

I guess selling off the sim centre and ground handling is just being done to finance the large investment in A330's, re-branding etc.


[This message has been edited by Propellerhead (edited 13 January 2001).]

[Capt Homesick]

My money is on British WorldWide- if they really have reserved a string of registrations G-BWW*. Seems a bit of an exageration with only two intercontinental routes, but no more than TWA was!

[OneWorld22]

Why not use the name England in there somewhere?

English Airlines?
Air England?
Royal England?

Use the flag of St.George in the livery, but then again it would probaly offend the PC Brigade as being racist.

[The Arena-Bar King!]

Try British Worldwide!!! Kinda fits in with the G-BWW_ regs too?!? 1st AC in new all white livery in hangar at EMA. Dont look too bad either!

[AffirmBrest]

152 - EMA news has not been rumour for quite a while - they are not closing the base but just losing the FKRs over a period of a few years.

The 330 regs are not G-BWW*, they're G-WW**,

I think you might find an aircraft in new 'all-white' livery might be awaiting some star alliance stickers...

Mgmt info - NOT a name change, just re-branding/logo etc. Lufty wouldn't let them get rid of the 'British', shurely?

Best rumour I heard - Sir Michael has changed his Car registration to WW***...

If this annoucement is handled (sic) anything like the sell-off of the ramp business then we'll probably find out from Skyport towards the end of January...

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[Echo Oscar]

Ow about Derby Airways. Sounds jolly splendid..

[alcock_and_brown]

Latest in house rumour at EMA? ,

British Atlantic Airways - call sign, "Bluebird"

[Arkroyal]

152 Affirmbreast,

British Midland IS closing the EMA base. BM liveried aircraft will continue to operate from there, but they will be operated by British Midland Commuter, a wholly owned (and cheaper) subsidiary.To the BM pilots based there it means the same as base closure

[The Guvnor]

Hmmm, I worked for British Atlantic - left when some hairy bloke from the pop industry got involved.

Does this mean I can have my old job back - I promise I won't make the biggest c*ck up of my career again!!

Will Sir Michael also be planning all-Business class services to JFK with his shiny new A330s?

We could have been a contender...

[stumlfg]

Oh deep joy. Midland change their callsign to Bluebird. Sounds like Speedbird to me and with both companies using alpha-numeric callsigns it is really going to be easy for me, especially as I am trying to come to terms with the renaming of all my sectors with numbers!!!
When will PR consultants listen to the people who have to work the system.
Rant over.

[AffirmBrest]

Arkroyal - you are correct. I had considered BMCs operation as falling under BMs wing (sic).

Although I can't see 'em moving out of Toad Hall in a hurry...

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