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Boeing survey indicates pax confidence

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Boeing survey indicates pax confidence

Old 1st Nov 2001, 23:36
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Boeing Survey Indicates Most Air Travelers Feel Safe

- Despite Sept. 11 Event, 90 Percent of Travelers Are Confident About Flying - 'Freedom Is Being There' Ad Campaign Launched to Reassure Travelers

SEATTLE, Nov. 1 /PRNewswire/ -- Heightened airline and airport security measures are beginning to pay off, according to a comprehensive new air travel survey sponsored by Boeing (NYSE: BA - news).

The survey found that 9 out of 10 Americans who have flown commercially since Sept. 11 felt "safe'' or "very safe.''

"Once people get back to the airports and onto airplanes, they are seeing the extra safety procedures and feeling more secure about flying,'' said Donna Mikov, vice president of Communications for Boeing Commercial Airplanes.

Among those who have flown since Sept. 11, 91 percent feel air travel is safe. Ninety-six percent of all people surveyed feel Americans should enjoy the freedom to fly safely, 92 percent believe air travel is critical to the U.S. economy, 91 percent of employees say their company has no air travel restrictions, and 92 percent think air travel will return to normal within the next year. Also according to the survey, men are somewhat more comfortable about flying right now than are women.

"While we're heartened by those people who have resumed flying, our focus going forward will be on those who still have concerns,'' Mikov said. "We are committed to doing everything we can to rebuild confidence in air travel.''

Boeing Commercial Airplanes has formed a Security and Safety Services organization to help customers identify and implement new safety recommendations. The new organization is one element of Boeing's efforts to employ its vast store of intellectual capital to enhance safety and security in all aspects of aviation. In partnership with airlines, industry and governments, Boeing is looking beyond immediate fixes for ways to enhance the security of the entire flight process -- for passengers, cabin crews, flight crews, ground personnel, airports and airline operations.

"Commercial aviation is essential to the global economy,'' said Alan Mulally, president and CEO of Boeing Commercial Airplanes. "We must do all we can to restore our global air transportation system, which brings people, ideas and opportunities together.''

Boeing today debuts the first of two new advertising programs in response to the post-Sept. 11 business environment. The campaign, "Freedom is Being There,'' targets the U.S. market and reminds people that being able to travel freely and without worry is a precious liberty. It also reassures the public that governments and industry are taking important steps to ensure their comfort, safety and security.

The "Freedom'' print campaign will run in local and national publications, including the Wall Street Journal, USA Today, Seattle Times and Seattle Post-Intelligencer. A companion television spot will air nationally within the next two weeks.

The company is expanding support to the airline industry with a second campaign, "Being There is Everything,'' which will reach international markets.

"Our research says Americans feel very strongly that the ability to fly safely where they want to go, when they want to go is one of the most important freedoms that we enjoy,'' Mikov said. "And despite new communications technology, there's no substitute for personal contact.

"You can't fax a handshake, or e-mail the smell of a holiday dinner, or substitute videotape for the warmth of a grandparent's hug,'' she noted.

Findings were compiled from four telephone surveys conducted by Wirthlin Worldwide, a well-known research organization; a survey of 800 adult American air travelers conducted Sept. 27-30 with a 3.5 percent margin of error, a survey of 1,009 adult Americans conducted Oct. 5-8 with a 3.1 percent margin of error, and two tracking surveys of 300 adult Americans conducted Oct. 12-13 and Oct. 23-24 with a 5.65 percent margin of error. People surveyed were randomly chosen and qualified based on whether they routinely fly twice per year.


Air Traveler Survey Results
Boeing/Wirthlin Worldwide Surveys: September-October 2001

-- 91% of those who've flown since 9/11 feel air travel is safe.
-- 96% feel Americans should enjoy the freedom to fly safely where they want to go, when they want to go.
-- 92% feel air travel is critical to U.S. economy.
-- 91% of employees say their company has no air travel restrictions.
-- 92% think air travel will return to normal within a year.
-- Top choices to improve security:
-- Secure cockpit doors
-- On-flight security (armed marshals, etc.)
-- Better luggage security
-- More qualified and trained security staff
Cyclic Hotline is offline  
Old 2nd Nov 2001, 00:49
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The critical sentence in the article is:

Among those who have flown since Sept. 11, 91 percent feel air travel is safe.
The problem is not with the pax that are flying; it's with the pax that are not flying.

I'd suspect that a survey of passengers who flew before the 9th September and have not flown since would come up with completely different results.

The problem is that until they start to travel again, the US industry will remain in crisis.
 
Old 2nd Nov 2001, 19:47
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Guvnor: Absolutely right. Let's hope Boeing is not shying away from the real issue via PR campaigns.
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Old 3rd Nov 2001, 16:29
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Glass half empty again, Guv? As an industry, we have to start from somewhere, and finding out what pax currently flying think is a start.At the very least, their collective thoughts may indicate where peoples concerns lie.
Before anybody states the obvious, yes they are concerned about security, but it's how those concerns are voiced that give a lead as to what issues have to be very publically addressed.
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