bmibaby livery hope this is a wind up!
Join Date: Mar 2001
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When Easyjet started, many people thought it looked really cheap and bodgy, with the bright orange everywhere (including check-in), but now it is hardly noticed. Similarly Go with its spots and naff radio jingle (I thought Go was worse than easyjet).
BMI have done well to create a complete marketing concept, including the paintwork. Yes, it's really strange, and yes everyone who sees such a jet for the first time will point and stare (possibly vomit!). The point is this, a budget airline has very limited financial resources, and so every aspect of the airline must be designed to attract attention. Such that people say what airline is that?? oh, that's the NEW budget airline from BMI etc.....
QED this thread.
To survive as a budget airline you must always seek to get noticed and stand out from the crowd.
. .To those who knock it, what would you have done?
To create something original, from scratch with a clean sheet of paper, but very distinctive, attention catching and that will fit advertisement strap lines. It's not as easy as it seems.
Besides, everyone likes babies ...Don't they?
BMI have done well to create a complete marketing concept, including the paintwork. Yes, it's really strange, and yes everyone who sees such a jet for the first time will point and stare (possibly vomit!). The point is this, a budget airline has very limited financial resources, and so every aspect of the airline must be designed to attract attention. Such that people say what airline is that?? oh, that's the NEW budget airline from BMI etc.....
QED this thread.
To survive as a budget airline you must always seek to get noticed and stand out from the crowd.
. .To those who knock it, what would you have done?
To create something original, from scratch with a clean sheet of paper, but very distinctive, attention catching and that will fit advertisement strap lines. It's not as easy as it seems.
Besides, everyone likes babies ...Don't they?
Join Date: Feb 2001
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Schipol Maid
All of the aircraft types pictured in the normal bmi inflight magazine have the reg G-MIDF. The baby bmi picture has just been amended from that. There are no plans to use an A321... initially just 2 737-300s.
ES <img src="wink.gif" border="0">
All of the aircraft types pictured in the normal bmi inflight magazine have the reg G-MIDF. The baby bmi picture has just been amended from that. There are no plans to use an A321... initially just 2 737-300s.
ES <img src="wink.gif" border="0">
Join Date: Sep 2001
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From the baby's mouth: 
<a href="http://www.bmibaby.com/presscentre/showImages.asp?res=low&ID=42" target="_blank">http://www.bmibaby.com/presscentre/showImages.asp?res=low&ID=42</a>
<a href="http://www.bmibaby.com/presscentre/showImages.asp?res=low&ID=42" target="_blank">http://www.bmibaby.com/presscentre/showImages.asp?res=low&ID=42</a>
Join Date: Jan 2002
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It doesn’t matter what its called or what the logo is all that matter is that people talk about it and remember it so when they book flights the web address is in there head.
Basic marketing “make it anything just make it outrageous”. . <img src="rolleyes.gif" border="0"> <img src="eek.gif" border="0">
Basic marketing “make it anything just make it outrageous”. . <img src="rolleyes.gif" border="0">
<img src="eek.gif" border="0">
Join Date: Mar 2000
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The BMIBaby paint scheme is a joke (and not that funny either).
It is the polar-opposite of great logos of the past - like Excalibur's logo. That sword on the tail was a symbol of British pride and strength... . .I haven't seen many paint schemes WORSE than this one - some "creative," 25-year-old, pot-smoking, former psychology-major, advertising jacka$$ is responsible for this one...
It's kinda fem and it gives Britain a black-eye if you ask me... I understand that BMI is trying to set up a different operation that doesn't confuse the customer, but this is ridiculous...
. .Cheers
It is the polar-opposite of great logos of the past - like Excalibur's logo. That sword on the tail was a symbol of British pride and strength... . .I haven't seen many paint schemes WORSE than this one - some "creative," 25-year-old, pot-smoking, former psychology-major, advertising jacka$$ is responsible for this one...
It's kinda fem and it gives Britain a black-eye if you ask me... I understand that BMI is trying to set up a different operation that doesn't confuse the customer, but this is ridiculous...
. .Cheers
Rebel PPRuNer
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Say what you like about FR, but I like the blue and gold corporate colours, even down to the rugby shirts MOL habitually wears. Who's gonna wear a t-shirt with bmibaby's logo???
Join Date: Dec 2000
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COOL! As alot of you say - it's getting talked about that's the name of the game at the moment!
It also give's the impression that its being closely held under the wing (no pun intd'd). .of it's parent company.
I can't see it being a kick in the face for the UK. .with 2 73's flying out of EMA (?) - hardly same as 250 silly tails at LHR!
It also give's the impression that its being closely held under the wing (no pun intd'd). .of it's parent company.
I can't see it being a kick in the face for the UK. .with 2 73's flying out of EMA (?) - hardly same as 250 silly tails at LHR!
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Just to follow on from LAVDUMPER, my vote for most insipid, dreary and uninspiring new design has to go the the dipsticks at Britannia, for ditching the wonderful classy, elegant and very British looking livery in favour of hideous pale blue with bog standard lettering (in red......I mean red on blue for God's sake !!) and some horribly disfigured smiling face nonentity logo on the tail to be shared with all its other World domination seeking partners.......I know we don't get on with the Germans <img src="smile.gif" border="0"> but surely we didn't deserve that from them !
Another decent livery is going down the plug hole soon too, with the smart Airtours look, being dumped for another grotesque "corporate mega giant" look. My Travel, what a smart and inspiring name that is, together with its swathes of orange and blue, looking like a last placed entry in a modern art competition.
Seriously what are our charter airlines thinking, can't any of them reatin their own name and stick to a decent livery.......why is it suddenly so wrong to be British ?
As for bmi baby, at least it has its own identity which is more than can be said for Britannia and Airt.......sorry My Travel Airways.
Oh, to bring back the days of Orion, Paramount, Dan Air, Air Europe and Caledonian.
[ 25 January 2002: Message edited by: Expeditedescent ]</p>
Another decent livery is going down the plug hole soon too, with the smart Airtours look, being dumped for another grotesque "corporate mega giant" look. My Travel, what a smart and inspiring name that is, together with its swathes of orange and blue, looking like a last placed entry in a modern art competition.
Seriously what are our charter airlines thinking, can't any of them reatin their own name and stick to a decent livery.......why is it suddenly so wrong to be British ?
As for bmi baby, at least it has its own identity which is more than can be said for Britannia and Airt.......sorry My Travel Airways.
Oh, to bring back the days of Orion, Paramount, Dan Air, Air Europe and Caledonian.
[ 25 January 2002: Message edited by: Expeditedescent ]</p>
Join Date: Oct 2001
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The response from non airline friends is that they like it. Ask yourself one question, Who picks the holiday destination and the mode of travel? Wife, girlfriend, Mother(only if your underaged or sad). So what group do you think the marketing people are targeting?
Answer: Young newly married,engaged or about to be engaged women looking to get pregant, married or engaged at an exotic location. Or for a cheap holiday with the kids in tow.
If it ain't got a golf course I aint GOing.
Answer: Young newly married,engaged or about to be engaged women looking to get pregant, married or engaged at an exotic location. Or for a cheap holiday with the kids in tow.
If it ain't got a golf course I aint GOing.
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I have been told that all the designs have been in house at bmi, so it hasn't cost £millions for a marketing company to come up with the design for bmibaby.
I think it is really catchy, and from what I've heard from the public it seems to be very popular.
I can't wait to get some of the 15000 free seats on Monday!
[ 25 January 2002: Message edited by: sartbimpson ]</p>
I think it is really catchy, and from what I've heard from the public it seems to be very popular.
I can't wait to get some of the 15000 free seats on Monday!
[ 25 January 2002: Message edited by: sartbimpson ]</p>
Join Date: Oct 2001
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The real battle to win pax out of EMA is going to be won by the marketeers.
bmi has made a pretty effective start, I think (whether you like the paint job or not, its got a fair amount of press coverage).
However, their success in marketing is, well, sh*te, and thats the way the low cost sector is run.
Go have their retro jingles on radio and tv and have saturated billboards across the land. I just can't see the top brass at bmi pulling out all the stops to compete on those terms.
Good luck to all: I hope the jobs stick.
bmi has made a pretty effective start, I think (whether you like the paint job or not, its got a fair amount of press coverage).
However, their success in marketing is, well, sh*te, and thats the way the low cost sector is run.
Go have their retro jingles on radio and tv and have saturated billboards across the land. I just can't see the top brass at bmi pulling out all the stops to compete on those terms.
Good luck to all: I hope the jobs stick.
Join Date: Oct 2000
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Remember what a bashing the 'old' new scheme got on Prune early last year?
Well, that's grown on me now and I kinda like the baby already (my girlfriend certainly does..Awww cute etc etc).
Let's just hope it's around long enough for people get used to it..
(and at least it won't be embarrassing us down at LHR, fwaa fwaa <img src="wink.gif" border="0"> )
Well, that's grown on me now and I kinda like the baby already (my girlfriend certainly does..Awww cute etc etc).
Let's just hope it's around long enough for people get used to it..
(and at least it won't be embarrassing us down at LHR, fwaa fwaa <img src="wink.gif" border="0"> )
ENTREPPRUNEUR
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East Midlands is about 1.5 hours from Manchester. M56, M6 (only about 20 mins) and the remarkably problem-free A50 and you're there. The short term car park is possibly the most convenient in the history of aviation.. . . .Still no news on how we get those free seats to Malaga.
Glas-gow? No-Go! (tm)
Glas-gow? No-Go! (tm)
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Well it has worked here EVERYONE has remembered it.. aint that what marketing is all about?. .Perhaps the chairman will try silly stunts in balloons it has the same effect