Westland name to be dropped by Finmeccanica
 

Not seen this posted

Westland name to be dropped from parent company Finmeccanica | Western Daily Press

Today's Twitter announcement was as clear as mud...

.@AgustaWestland Twitter account will be renamed #Finmeccanica-#Helicopters in order to better represent the #OneCompany from 1 January 2016

Followed by...

.@AgustaWestland brand will continue to be used for #Finmeccanica helicopters, the best in class products worldwide #OneCompany

From the article;

"The divisionalisation will increase the efficiency and effectiveness of Finmeccanica's activities, reducing management costs by maximising economies of scale and synergies. As a unified entity, Finmeccanica consolidates its competitive position in the increasingly complex global aerospace, defence and security market, bringing to bear leadership in technology and products, leadership that is strengthened by being part of a single large international industrial group."

= You're fired....

Read more: Westland name to be dropped from parent company Finmeccanica | Western Daily Press
Follow us: @WesternDaily on Twitter | WesternDaily on Facebook

Sounds like Gus Hedges has joined Finmeccanica's PR team... :E

(Credit to noooby for the original heads-up on the name change.)

I/C

https://twitter.com/finmeccanicaweb
/
https://twitter.com/finmeccanicaweb/...02267836137472



...but indeed rather confusing communications... :rolleyes:

Maybe the factory could change its name to Boeing! :E

Perhaps ironically, Helicopter International reports that the PZL-Swidnik SW-4 light turbine single is to be renamed as the AW009.

I/C

Westland is experiencing a similar fate as other industry pioneers. MBB helicopters was merged into Eurocopter back in the early 90's. After the formation of Eurocopter, MBB's Bo 108 became the EC135.

As a general rule, I find it hard to even pronounce FIN-MEC-CANICA !
If you say that name to a person talking about the type of helicopter you operate, they will say 'Huh' Who are they?!?!

Eurocopter was catchy instead of MBB, but moving away from a name so soon that you tried to get on everyones lips.

Finmeccanica, the parent company of AW is going to maintain the designators for their products.
The AW139 shall remain the AW139.

Same as Lockheed Martin shall maintain the designation of the S-76.

Same as Airbus....never mind:E

The company had planned to rename their Twitter account from @AgustaWestland to @Finmeccanica-Helicopters but Twitter has a 15 character limit on user IDs. Right now, the @AgustaWestland userid remains, but the account title has been changed to "FNM Helicopters", which means nothing to anyone - but reflects the FNM stock exchange code under which the group company trades. Along with the 15 character limit on Twitter user IDs, there is a 20 character limit on account titles, and "Finmeccanica Helicopters" exceeds that.

How well thought out was this?

It's all very Italian.......

One good ol'friend of mine once explained to me what is the perfect definition of Heaven vs. the perfect definition of Hell...

That was before Maggie "The Witch" came into power, dude...

DK :E

the end of a era :ugh:, or a new start with Boeing :D

AGUSTAWESTLAND - Westland History -

laurenson
i don't understand the reference to boeing ?

Laurenson, Finmeccanica dropped the name Westland not the company.

not yet....;)
I know It could be a premature conclusion, but Wesltand and Agusta are still split in Finmeccanica, and even if I'm not saying Finmeccanica will sell Westland to Boeing, the sale of one part will have now a lower impact on the whole brand.

@md 600 driver : Boeing?s bid for Westland rejected by Italian owner | The Sunday Times