Just what is aerial advertising? Can you explain?
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Just what is aerial advertising? Can you explain?
I have started a new business and came to know about aerial advertisement can somebody please explain me this concept
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I started and ran an aerial advertising business. I only did banner towing, which involved selling short statements or slogans, and towing them in the form of a banner or large letters hooked together, behind an airplane. Additional methods which can be used include skywriting (using smoke in the exhaust of an airplane to write letters in the sky), night signs (lighted signs mounted beneath an airplane or on a blimp), and in rare cases, advertising placed on the airplane itself (the former Red Baron Squadron airplanes, for example...advertising pizza and schwans products).
Aerial Advertising is usually a more effective medium for selling short term products such as a concert, or selling over a crowded event, such as a football game or a beach, than simply selling an ongoing service or item. Aerial advertising is about presenting your product in a way that grabs attention, makes people look up, in the hopes that it will stand out in their memory.
If you were to come to me regarding advertising your business, I'd counsel you to find another medium to advertise the business itself...but to use the aerial advertising to advertise the grand opening, a specific sale, etc. Aerial advertising doesn't tend to produce long term effects; it's a peak-interest tool; something more for the short term. Some aerial advertising is long associated with certain products and does stick in the memory...the Goodyear Blimp, or the Fuji Blimp, for example. The formerly mentioned Red Baron Squadron, or the present Red Bull Air Races (though the latter isn't specifically aerial advertising; it's sponsorship). Skywriting or a banner towing is something that grabs interest in the short term and directs people to an immediate response..."Buy Coke." "Barny's White Sale." "Marry Me, Kate."
I asked a girl to marry me by towing a banner, many years ago. It was towed over her family reunion, and I towed the banner. Her family came out onto the lawn and lay down, spelling out the world "YES." I returned to the airport and dropped the banner. I picked up another, one of two, which read "She Said YES!," and flew that banner around the valley and over the reunion. (The other banne said "She Said NO"). We didn't end up married in the end, but the immediate effect was a unique way of making a point, asking a question, issuing a statement, and it worked. You have to ask yourself what your goal is in advertising, when determining if aerial advertising will work for you.
Aerial Advertising is usually a more effective medium for selling short term products such as a concert, or selling over a crowded event, such as a football game or a beach, than simply selling an ongoing service or item. Aerial advertising is about presenting your product in a way that grabs attention, makes people look up, in the hopes that it will stand out in their memory.
If you were to come to me regarding advertising your business, I'd counsel you to find another medium to advertise the business itself...but to use the aerial advertising to advertise the grand opening, a specific sale, etc. Aerial advertising doesn't tend to produce long term effects; it's a peak-interest tool; something more for the short term. Some aerial advertising is long associated with certain products and does stick in the memory...the Goodyear Blimp, or the Fuji Blimp, for example. The formerly mentioned Red Baron Squadron, or the present Red Bull Air Races (though the latter isn't specifically aerial advertising; it's sponsorship). Skywriting or a banner towing is something that grabs interest in the short term and directs people to an immediate response..."Buy Coke." "Barny's White Sale." "Marry Me, Kate."
I asked a girl to marry me by towing a banner, many years ago. It was towed over her family reunion, and I towed the banner. Her family came out onto the lawn and lay down, spelling out the world "YES." I returned to the airport and dropped the banner. I picked up another, one of two, which read "She Said YES!," and flew that banner around the valley and over the reunion. (The other banne said "She Said NO"). We didn't end up married in the end, but the immediate effect was a unique way of making a point, asking a question, issuing a statement, and it worked. You have to ask yourself what your goal is in advertising, when determining if aerial advertising will work for you.
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Aerial advertising uses balloons, air crafts or airships to promote brand. Banners, logo, animated signage, skywriting are the different types.
