Pilot Magazine Watch Offer
Joined: Apr 2002
Posts: 185
Likes: 0
From: Basingstoke
Before they start offering watches they should start offering a decent magazine. It has plummeted in my opinion. Haven't seen one in ages that has made me want to part with any money and certainly wouldn't want 24 of them being delivered just to get a watch. There are other ways to boost flagging sales figures!
Just my opinon.
Just my opinon.
Joined: Feb 2003
Posts: 16
Likes: 0
From: Norfolk
Not sure why i'm bothering to reply but hey - it's nearing the end of the working day here in the Pilot office!
Sales of Pilot are up year on year - best performance for 8 years!
I don't overly like gifting subscriptions on Pilot but the watch was a fantastic offer which is why I changed my mind.
We get many letters praising the magazine and according to the many pilots I meet at events, my local flying club etc we seem to be doing the right thing.
I fail to see how offering a watch as a gift subscription can be the subject of so many threads!
Quite a lot of fun really.
Foto - apologies for the spelling - I cut and pasted from the email so it's my subbing that's need critisising not my spelling! (Although it is quite poor)
and my grammer........
Sales of Pilot are up year on year - best performance for 8 years!
I don't overly like gifting subscriptions on Pilot but the watch was a fantastic offer which is why I changed my mind.
We get many letters praising the magazine and according to the many pilots I meet at events, my local flying club etc we seem to be doing the right thing.
I fail to see how offering a watch as a gift subscription can be the subject of so many threads!
Quite a lot of fun really.
Foto - apologies for the spelling - I cut and pasted from the email so it's my subbing that's need critisising not my spelling! (Although it is quite poor)
and my grammer........
Joined: Feb 2003
Posts: 16
Likes: 0
From: Norfolk
We had to move to perfect bound from staples - the staples are only good for a magazine up to around 120 pages. Because we grew the magazine circulation from 120 to 132 to 148 (depending on month/features/advertising etc) we had to change.
Joined: Mar 2002
Posts: 102
Likes: 0
From: Teddington, Middlesex
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZZZZZZZZZ!
Guest
Posts: n/a
Pilot sent me a couple of free editions recently, as I am former subscriber.
Sam, Formation and others please listen carefuly..........
I can afford a Breitling Old Navitimer and I can afford a subscription to your journal.
The former I have and the latter I will not waste my money on until you improve the quality of the content.
Offering a cheap Sekonda pretty much says it all.
By the way, please explain why growing the circulation directly increases the pagination? What is your balance between editorial and advertising compared to, say, 1999????
Sam, Formation and others please listen carefuly..........
I can afford a Breitling Old Navitimer and I can afford a subscription to your journal.
The former I have and the latter I will not waste my money on until you improve the quality of the content.
Offering a cheap Sekonda pretty much says it all.
By the way, please explain why growing the circulation directly increases the pagination? What is your balance between editorial and advertising compared to, say, 1999????
Joined: Feb 2003
Posts: 16
Likes: 0
From: Norfolk
They are not related apart from the fact that by upping the offering of any magazine you should increase circulation.
The point of sending subscribers who had lapsed two copies was so they could see the work and improvements we have made to the magazine. That way the customer makes the choice based on where we are now, not where we were historically.
I fully respect that you have made your choice and held firm to your opinions.
As for being able to afford a Breitling - any chance you could sub me a couple of hundred pounds for my next lesson - my third child has just been born and i'm running out of cash fast.
I'll pay it back in the summer - honest!
The point of sending subscribers who had lapsed two copies was so they could see the work and improvements we have made to the magazine. That way the customer makes the choice based on where we are now, not where we were historically.
I fully respect that you have made your choice and held firm to your opinions.
As for being able to afford a Breitling - any chance you could sub me a couple of hundred pounds for my next lesson - my third child has just been born and i'm running out of cash fast.
I'll pay it back in the summer - honest!
Joined: Jun 2003
Posts: 13,787
Likes: 0
From: EuroGA.org
May I ask: who needs these fancy "pilots" watches?
For actual flying, they offer nothing over the cheapest wristwatch with a stopwatch function. And even that is rarely used; the only time I've used a stopwatch function in the last 2 years was for timing holds.
If one is navigating PPL-style (by dead-reckoning) then a straight stopwatch is likely to be better because of its big buttons; one is constantly pressing them and a wristwatch is just too fiddly.....
For actual flying, they offer nothing over the cheapest wristwatch with a stopwatch function. And even that is rarely used; the only time I've used a stopwatch function in the last 2 years was for timing holds.
If one is navigating PPL-style (by dead-reckoning) then a straight stopwatch is likely to be better because of its big buttons; one is constantly pressing them and a wristwatch is just too fiddly.....
Joined: Aug 2001
Posts: 2,414
Likes: 2
From: Europe
IO,
You are obviously still on the bottom rung of the aviation ladder.
It is a well known fact that your flying ability is directly related to the expenditure on the wristwatch, making comments like that is not going to be helpful for furthering your aviation career!
FD
You are obviously still on the bottom rung of the aviation ladder.
It is a well known fact that your flying ability is directly related to the expenditure on the wristwatch, making comments like that is not going to be helpful for furthering your aviation career!
FD
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IO
Who needs a Ferrari or Lamborghini with a 70mph speed limit
Who said they were for 'actual flying anyway? More for posing in the bar (afterwards.)
Anyway, mine's a 'cosmonaute', because that's even sexier than a mere Concorde or Red Arrows version, but its a bit hard to press those tiny buttons wearing a spacesuit And everyone thinks it's stopped because it has a 24 hour face and the hands are always in the wrong place.
By now, you probably gather that I am quite capable at laughing at myself, for owning what is without doubt a vanity item.
Sam
£200 - what h@ll are you learning on - a twin?
Who needs a Ferrari or Lamborghini with a 70mph speed limit
Who said they were for 'actual flying anyway? More for posing in the bar (afterwards.)
Anyway, mine's a 'cosmonaute', because that's even sexier than a mere Concorde or Red Arrows version, but its a bit hard to press those tiny buttons wearing a spacesuit
And everyone thinks it's stopped because it has a 24 hour face and the hands are always in the wrong place.By now, you probably gather that I am quite capable at laughing at myself, for owning what is without doubt a vanity item.
Sam
any chance you could sub me a couple of hundred pounds for my next lesson
Joined: Aug 2000
Posts: 2,681
Likes: 10
From: Just South of the last ice sheet
Much ado about not a lot peeps 
If you like Pilot, which I do but I can appreciate why it has fallen out of favour with some, then take out a subscription. If you like the watch, keep it. If you don't then give it to your wife, girlfriend, brother, father, cat, kangaroo or the neighbourhood bike (loose woman for our mainland and transatlantic readers). Forget the latter one as it will make at least two of the former examples raise their eyebrows.
PS The initials on my watch are cK. That well known fashion guru colin Klein
If you like Pilot, which I do but I can appreciate why it has fallen out of favour with some, then take out a subscription. If you like the watch, keep it. If you don't then give it to your wife, girlfriend, brother, father, cat, kangaroo or the neighbourhood bike (loose woman for our mainland and transatlantic readers). Forget the latter one as it will make at least two of the former examples raise their eyebrows.
PS The initials on my watch are cK. That well known fashion guru colin Klein
Joined: Oct 1999
Posts: 3,325
Likes: 2
From: UK
Yup, considering how low is the percentage of UK citizens who are pilots, we are bloody lucky to have two excellent mags like 'Pilot' and 'Flyer' on the bookstalls.
Never mind watches or whether 'Pilot' used to be better than it is now; support them both - subscribe! I do
SSD
Never mind watches or whether 'Pilot' used to be better than it is now; support them both - subscribe! I do
SSD
Joined: May 2001
Posts: 10,804
Likes: 1
I wouldn't mind betting that a fair percentage of the readership is of the spotter type.
So lots of pictures of planes and ads for scanners will be all thats required.
Must admit the only article I read is John Farleys can't remember which one its in.
And everyone knows the best watch for navigation is a 1.99 splash proof casio available at all indoor markets around the country.
MJ
So lots of pictures of planes and ads for scanners will be all thats required.
Must admit the only article I read is John Farleys can't remember which one its in.
And everyone knows the best watch for navigation is a 1.99 splash proof casio available at all indoor markets around the country.
MJ
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MJ
Agreed. With the honourable exception of JF in Flyer, the mags remind me of girlie 'lifestyle' publications with lots of aeroplane pix, but little talk about real flying. And as for the recent Pilot article about short field landings..... rolleyes:
Despite the change of personnel at Flyer in the US (mainly due to Father Time), it still features pilots talking about flying ... and I like to read the experiences of others.
So good luck to the UK titles, but they won't get my money.:
Agreed. With the honourable exception of JF in Flyer, the mags remind me of girlie 'lifestyle' publications with lots of aeroplane pix, but little talk about real flying. And as for the recent Pilot article about short field landings..... rolleyes:
Despite the change of personnel at Flyer in the US (mainly due to Father Time), it still features pilots talking about flying ... and I like to read the experiences of others.
So good luck to the UK titles, but they won't get my money.:
Why do it if it's not fun?
Joined: Jul 2001
Posts: 4,782
Likes: 12
From: Bournemouth
It still features pilots talking about flying
FFF
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