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One World Alliance - Myth?

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Old 14th Dec 2002, 15:56
  #21 (permalink)  
 
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Seriously, having read all of the above, I am somewhat perturbed.

I am a Qantas Gold FF, and as some of you may know, Qantas revamped their FF program (all of which I agree with) and part of it was renaming their tiers from: White, Blue, Silver Gold TO Bronze, Silver, Gold, Platinum.

One of the points that Qantas made whan they made the changes was to bring them into alignment with their fellow OneWorldmembers.

Why can't OneOwlrd juct stipulate a standard policy - (using Qantas membership levels as an example) "There are four membership levels - Bronze, Silver, Gold and Platinum. Your program can have whatever benefits you like, and you can decide what it takes to get to that level, but once a member gets to that level, they are entitled to certain facilities, stipulated by OneWorld. Those facilities will be extended to other members of the same level of other OneWorld members.

I suppose what I am saying here is that everyone with a top tier membership of a OneWorld airline should enter a lounge with a card of the same colour (rather than a card of various colours with a small blob of colour at the bottom which the reception desk tries to find).

Am I making sense here?

Dave
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Old 14th Dec 2002, 17:20
  #22 (permalink)  
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thadocta: Why can't OneOwlrd juct stipulate a standard policy - (using Qantas membership levels as an example) "There are four membership levels - Bronze, Silver, Gold and Platinum. Your program can have whatever benefits you like, and you can decide what it takes to get to that level, but once a member gets to that level, they are entitled to certain facilities, stipulated by OneWorld. Those facilities will be extended to other members of the same level of other OneWorld members.

I suppose what I am saying here is that everyone with a top tier membership of a OneWorld airline should enter a lounge with a card of the same colour (rather than a card of various colours with a small blob of colour at the bottom which the reception desk tries to find).
Isn't the only substantive difference between that and the current system that it's the colour blob which is the common feature across the oneworld members? The only other thing which causes real difficulty, as far as I can see, is that BA refuses to have a ruby tier membership. The actual marketing names of the tiers for individual airlines may be influenced by local conditions in the airline's "home" market, and for most pax it's likely to be those conditions which are more important for the marketing gurus than the wider ramifications worldwide for the smaller proportion of members who are genuine FFs.
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