Economy Seat Design
Join Date: Jan 2008
Location: It used to be an island...
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as the adjustable, winged headrests (which many pax to this day seem to be unaware of).
On one of the subsequent trips I found a crumpled leaflet in the bottom of the seatback in front which described how to use the headrest and which seemed to have been placed in the aircraft when new, but nearly all of them had got lost in the mean time and noone in Continental had considered how the second and subsequent passenger in that seat was going to work out how to operate it. I hadn't noticed anyone else adjusting their headrest before then and afterwards I watched the proportion of people using the adjustment go up slowly and steadily.
Having been introduced to the idea I now fiddle with every seat to discover how the headrest adjusts, and I expect everyone else does also, but there was an initial idea propagation step to get over.