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Ryanair breaches ad rules again

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Ryanair breaches ad rules again

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Old 18th Oct 2007, 07:51
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Ryanair breaches ad rules again

Budget airline Ryanair has again been accused of misleading claims by the Advertising Standards Authority (ASA).

A national advert by the airline read "Robbed by Lastminute.com?", stating that people buying tickets via an online agent were being "ripped off".
The ASA said the advert, which implied online agents overcharged people 100%, could not run "in its current form". The airline has been forced to withdraw other adverts for breaching ASA rules, including claims over emission levels.
Full article on the BBC http://news.bbc.co.uk/2/hi/business/7048767.stm
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Old 19th Oct 2007, 06:19
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AN online agent wouldn't charge a credit card fee per passenger per sector, as Ryanair do.
Still, it's got FR in the news again, which is the whole point of these deliberately misleading, contentious adverts. You have to admire O'Leary's cheek....or maybe not
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