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Don't understand SAS long distance routes.

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Don't understand SAS long distance routes.

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Old 30th Aug 2011, 18:20
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Don't understand SAS long distance routes.

I'll leave the infected CPH hub discussions aside. As a Swede I remember when SAS not only flew to South Africa, South America and the US West Coats. They reached all corners for awhile. Those days are long gone.

Here's what mystifies me: They used to run CPH-Seattle successfully for many years. Good numbers. Only the last economic world crisis killed that off. But they couldn't keep Stockholm-LAX profitable? Surely, with Sweden being the 3rd biggest exporter of music, over 100.000 Swedes living in SoCal (as many as in London) - that looks like a no brainer? If flying to Seattle works, logic says LAX would work even better. There are about 3 Swedes in Seattle, in total

Anyone with some inside info why this was shut down?

I also think just based on demographics that SAS should consider a direct route to Santiago considering how many Chileans fled to Sweden in the 70's and 80's. I bet that would work. And tag on a second stop to Rio De Janeiro like they had in the 60's.

Another route I'm sure would work is Miami and San Francisco.
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Old 1st Sep 2011, 13:03
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Hi,

CPH-SEA was closed when LH opened FRA-SEA.
Now we fly our C class pax to FRA and they continue on LH, STAR ALLIANCE!
When LAX was flown it was almost entirely M class pax, cant make money on that. ORD is a much better choice, 3 hours shorter flight time, better yield and its UA's hub for those who wish to go to SFO or LAX.
MIA on the other hand looks like a winner, lets go!


Regards
Heavydane
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Old 5th Sep 2011, 16:03
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....or why not open a route from ARN-IKA(Tehran, Iran) or CPH-IKA. Since there are many iranians living in the Nordics
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Old 15th Sep 2011, 20:02
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MIA on the other hand looks like a winner, lets go!
Good idea, we get lots of Scandis visiting South Florida, especially in the winter. Most of them fly Continental from Oslo via Newark, then to MIA or FLL.
Lately guys have been traveling on Condor from Norway to Frankfurt, then to Fort Lauderdale. Some have tried Air Berlin but said it was a bad experience.
Others have used KLM, most folks search price and buys the cheapest ticket and don't care whether they have to stop and change planes.

The perfect airplane for Oslo to Miami would probably be a 757, long enough legs to fly non-stop, and with 188 seats it is medium size.
(What does SAS fly these days? A-340 and or 330?)
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Old 16th Sep 2011, 00:23
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Yup, A330 and A340. And yes, MIA would be the place to go. Norwegian seamen's church in Miami estimated around 3000 Scandi expats in the greater Miami area. If that's not business to be tapped, I don't know what is
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Old 16th Sep 2011, 06:42
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A lot of passengers does not equate with good yields.

Mainly VFR (visiting friends and relatives) traffic is almost exclusively low yield and bookings are price driven. High yield is business traffic and to atttract this regular frequencies are required, daily on longhaul and two or three daily on short haul. So the large expat Iranian community in SE, for example, although they might fill a daily flight, would not necessarily make it a profitable route.
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Old 16th Sep 2011, 07:40
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As far as Scandis in South Florida are concerned, I believe much of the community is tied up to the shipping industry. A lot of business folks. Not sure they'd need return flights to Scandiland on a twice daily basis though..
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Old 16th Sep 2011, 10:33
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A lot of passengers does not equate with good yields.

Mainly VFR (visiting friends and relatives) traffic is almost exclusively low yield and bookings are price driven. High yield is business traffic
This sort of thinking will gradually have to change IMHO. Gone are the days when corporate flew all staff business class on cancellable tickets. Increasingly, middle management is forced to fly economy and on restrictive tickets. I know some have outsourced bookings and even a slightly modified choice over the cheapest needs HR approval etc. Plenty of firms are aggressively cutting back on travel altogether.

High paying Business traffic is great but the industry needs to modify models that survive in worse scenarios.
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Old 25th Sep 2011, 20:35
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But if you're the only provider on a route, you have an USP. You can charge whatever you want for it.

I travel for business all the time, bus since more often than not I pay for it myself, I don't go business (at least not on short routes). But what I do spend money on, is direct routing. I will always chose a more expensive flight that has fewer stops, than a cheaper one with more stops. Always. Air travel has become such a PITA, that that's the only way to do it these days.

That's why it's so frustrating for me many times how few direct routes there actually are in this world. They're still stuck in the hub and spoke way of thinking, especially here in the US. I can't be the only one who can't stand connecting flights and is willing to pay extra to avoid it.
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Old 26th Sep 2011, 14:18
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But if you're the only provider on a route, you have an USP. You can charge whatever you want for it.
No, first, you still have to have enough people who want to use your service and pay your premium price. If that amounts to 50 people a week, unless they all want to travel on the same day at the same time, then you can operate a 50 seater aircraft and one flight a week. But that is clearly an unreasonable hypothesis.

Then, if you were the only airline flying out of 'A', and flying were the only way to get out of there, i.e there were no other transport services or accessible airport, then your theory is right, but it remains a theory! If you were the only provider on the nonstop route A-B, but others operate A via X to B, then you have competition and market forces come into play. Business people might pay whatever you feel like charging, but others won't and that will dilute your revenue.
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Old 26th Sep 2011, 17:12
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the ideal and economical route should have 5 flights per week and minimum 3 to break even - rule of thumb.

then you need the right equipment to make the trip as cape correctly stated, since someone's got to pay for the privelige - eventually.

hence the reason for the 320LR etc

there was one scandi airline doing florida with 1 or 2 stops some time ago and if memory is correct it was a MD87.
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Old 28th Sep 2011, 10:27
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...

I believe it was Transwede, now TUIfly Nordic, that flew to Florida with the MD. There was of course no IFE onboard so they played bingo and such to make time pass, and the captīn was the man with the numbers :-D
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Old 8th Oct 2011, 17:03
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Towerdog wrote:

Good idea, we get lots of Scandis visiting South Florida, especially in the winter. Most of them fly Continental from Oslo via Newark, then to MIA or FLL.
Lately guys have been traveling on Condor from Norway to Frankfurt, then to Fort Lauderdale. Some have tried Air Berlin but said it was a bad experience.
Others have used KLM, most folks search price and buys the cheapest ticket and don't care whether they have to stop and change planes.

The perfect airplane for Oslo to Miami would probably be a 757, long enough legs to fly non-stop, and with 188 seats it is medium size.
(What does SAS fly these days? A-340 and or 330?)
Better rethink that one Towerdog, at 4119 nm OSL-MIA is almost a 1000 nm beyond what a 757 does on a good day with around 180 pax.
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Old 9th Oct 2011, 12:23
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Better rethink that one Towerdog,
Too bad, sounded like a good idea..
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Old 9th Oct 2011, 16:53
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A330..?
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