HM Forces.co.uk
 

I've just used the link at the bottom of the page to have a quick scan of the new website.


Interesting that the first 'article' is about 'the 4 steps to resettlement' with links to the 'CV Centre', 'tips for making the transition'.

But the link to 11 reason to date a sailor!...oh come on???

A sign of the times I guess.....new website to help us all leave!

SA

Took me a little while to get it, but then I found this as the related googley ad at the bottom of my version:
Ads by Google

Careers
Choose from a huge number of roles. The Army: Who do you want to be?

www.armyjobs.mod.uk

And the penny drops

www.hmforces.co.uk is part of the Monster careers and recruiting company.

What could be the business plan?

- Set up an unofficial website to (allegedly) help inform on armed forces careers?
- Link it with experienced forces personnel, forums and chat?
- Insert other job and career opportunities?
- Include a CV centre?
- stand back and wait, having created the Pull effect?

No, I must be wrong. There are recruiting ads from both RN and the Army, so it must be backed officially.

Confused.

Domain name:
hmforces.co.uk

Registrant:
Military Advantage Inc.

Registrant type:
Non-UK Corporation

Registrant's address:
799 Market Street, Suite 700
San Francisco
CA
94103
US

Registrar:
VeriSign Digital Brand Management Services [Tag = IDNAMES]
URL: VeriSign - Security (SSL Certificates), Intelligent Communications, Domain Name Services, and Identity Protection

Relevant dates:
Registered on: 22-Jan-2005
Renewal date: 22-Jan-2009
Last updated: 29-Jul-2008

Registration status:
Registered until renewal date.

Name servers:
ns1.tmpw.net
ns2.tmpw.net

Long time since I have seen 'Military' and 'Advantage' used in conjunction. I am not sure what this site is trying to achieve; doesn't provide much for the chaps, and the MOD propaganda machine has dozens of existing outlets already.

My thoughts exactly. I looked at it in a 'what is it for?' way, as opposed to being relieved that someone had just filled the gap in the market. I also get the feeling it's trying to encompass too many people - wannabees to dontwannabeeanymores - and yet lacks any useful substance for anyone anywhere within that wide spectrum.

I've been wrong before, but expect this site will be dead in about 6 months.

I think this is little more than a 'placeholder' / cybersquatting site. Like many others, the site simply has drivel content with a few keywords and a 'hot' address. The registrant will make its money from advertising without really giving a sh1t about the site contents until such time as they can sell the domain name at a profit. If users freely contribute useful content (as on PPRUNE) so much the better for the owner.

The appearance of official military advertisements on the site is no indication of official endorsement. Most advertising, eg Google Ads, is syndicated out to 'relevent' pages automatically. Looks like a complete waste of electrons.

Hmm, Spam in more ways than one.:}

What could be the business plan?

- Set up an unofficial website to (allegedly) help inform on armed forces careers?
- Link it with experienced forces personnel, forums and chat?
- Insert other job and career opportunities?
- Include a CV centre?
- stand back and wait, having created the Pull effect?

All the above and more.

One word that springs to mind is resettlement? A word that is often synonymous with a poor resettlement for many service personnel. I think this new site caters for people needing advice which you don't often get in the Forces, unless you look for it!

Come on, you're British. 10 Reasons to date a soldier is pure cheese and that's the whole point. right?

They did have a pic of a semi-naked bird on there but it got deleted. Maybe coz of the septic influence?