Is this really 'news' or just more corporate spin?
Thread Starter
Is this really 'news' or just more corporate spin?
Whilst having a periodic mooch through the RAF website (why do I feel the overwhelming need to justify that as though it were something seedy?) I noticed an article in the 'News' section proudly announcing that a C-17 and C-130 were 'visiting' Wittering. And when they said visiting they really meant flying over as part of a training sortie before going en route.
If you read only the headline you would think that RAF aircraft flying over a RAF unit was something momentous. You have to get to para 4 before you realise that the real story is that MDHU Peterborough is no more (more nurses gone - terrible
) and they are actually doing a fly past.
But my thought, based on what was written was have we really sunk so far that 2 ac flying over a former flying station is now considered news and something to be proud of?
If you read only the headline you would think that RAF aircraft flying over a RAF unit was something momentous. You have to get to para 4 before you realise that the real story is that MDHU Peterborough is no more (more nurses gone - terrible
) and they are actually doing a fly past.But my thought, based on what was written was have we really sunk so far that 2 ac flying over a former flying station is now considered news and something to be proud of?
Last edited by Melchett01; 23rd May 2014 at 21:00.
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Surprised its that upto date, the Brize site still has the VC10 on it.
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Melchett,
You actually answer your own question I believe and yes the military 'PR' machine has learnt from its political masters on how to bury news that if reported openly and transparently may raise concern.
Namely in this case it looks as though the further reduction in a military medical capability for Service Personnel is being buried in a non article. You never know, maybe next we will hear of a touch and go at Birmingham International to say farewell to RCDM, or a couple of SH using the heli-lanes as a fly past as DMRC Headley Court is wound up as many perceive there is no requirement as Afghan has finished now (and distant from the public's minds and outcry).
I kind of understand that given the paucity of RAF aircraft these days, that any sighting is newsworthy and Defence media has to find something air related to report on, but to me this looks like the real story (concern for us Service people?) is the story within the story.
You actually answer your own question I believe and yes the military 'PR' machine has learnt from its political masters on how to bury news that if reported openly and transparently may raise concern.
Namely in this case it looks as though the further reduction in a military medical capability for Service Personnel is being buried in a non article. You never know, maybe next we will hear of a touch and go at Birmingham International to say farewell to RCDM, or a couple of SH using the heli-lanes as a fly past as DMRC Headley Court is wound up as many perceive there is no requirement as Afghan has finished now (and distant from the public's minds and outcry).
I kind of understand that given the paucity of RAF aircraft these days, that any sighting is newsworthy and Defence media has to find something air related to report on, but to me this looks like the real story (concern for us Service people?) is the story within the story.
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Have a look at RAF News - you will then be able to answer your own question.
I particularly like the Ops Maps on the inside cover that has a Chinook the size of Afghanistan and 5 other symbols.
It is ace.
G
I particularly like the Ops Maps on the inside cover that has a Chinook the size of Afghanistan and 5 other symbols.
It is ace.
G
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Probably missed but still references to the Ten, Tristar and the K
RAF Brize Norton - Engineering and Logistics Wing
Chief Air Engineer (CAE). The CAE is responsible to the Delivery Duty Holder (DDH) for all C-17, VC10, Tristar, Voyager, C130J/K aircraft, Airborne Delivery Equipment (ADE) and Airborne Forces Equipment (AFE). The CAE is responsible for the provision of independent advice to the DDH regarding Risk to Life assessments, in support of the Duty Holder Process.
There are bits and bobs throughout.
RAF Brize Norton - Engineering and Logistics Wing
Chief Air Engineer (CAE). The CAE is responsible to the Delivery Duty Holder (DDH) for all C-17, VC10, Tristar, Voyager, C130J/K aircraft, Airborne Delivery Equipment (ADE) and Airborne Forces Equipment (AFE). The CAE is responsible for the provision of independent advice to the DDH regarding Risk to Life assessments, in support of the Duty Holder Process.
There are bits and bobs throughout.
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Rofl
........
........
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I clearly can't speak RAF any more, but I think I got the general drift.
An senior engineer is responsible to the Staish for Eng and Supply matters, yes?
"Delivery Duty Holder"?
An senior engineer is responsible to the Staish for Eng and Supply matters, yes?
"Delivery Duty Holder"?
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No - Far worse.
I believe there are more 'roundels' to be seen on civilian aircraft flying in the UK than military ones these days.
Much used to be made of the fact that every single RAF Serviceman could take a seat in Old Trafford football stadium. I wonder whicch football ground it takes nowadays - third division?
I believe there are more 'roundels' to be seen on civilian aircraft flying in the UK than military ones these days.
Much used to be made of the fact that every single RAF Serviceman could take a seat in Old Trafford football stadium. I wonder whicch football ground it takes nowadays - third division?
One thing for sure, we no longer are a nation known for our abiliy to under state matters, but rather the reverse.
Look at the hype surrounding the very minimal line up of R.A.F. aircraft allocated to display flying, for some time now, a single display aircraft has become "the display team" with all the merchandising and razzamatazz. And while it is not what the R.A.F. is about, anymore than marching Bands and ceremonial uniforms are what the Army is about, with a single example of a single combat type, effectively representing the R.A.F's cutting edge before the public, it says a lot about how far from effortlessly such things are done now compared with less than 10 years ago! This is quite a bench mark of how things have slid down the scale.
FB
Look at the hype surrounding the very minimal line up of R.A.F. aircraft allocated to display flying, for some time now, a single display aircraft has become "the display team" with all the merchandising and razzamatazz. And while it is not what the R.A.F. is about, anymore than marching Bands and ceremonial uniforms are what the Army is about, with a single example of a single combat type, effectively representing the R.A.F's cutting edge before the public, it says a lot about how far from effortlessly such things are done now compared with less than 10 years ago! This is quite a bench mark of how things have slid down the scale.
FB
Thread Starter
It is all rather depressing isn't it? The way in which we can so effortlessly spin anything into a headline - even when the headline is not representative of the actual story beneath it, and even if it was, would be 180 degrees out from being good news.
It really makes you wonder if you can ever actually trust an organisation in which spin has become so much part of the culture. Is MI-7 really officially defunct, or has it just been reintroduced under the guise of 'corporate communications'? And no, I'm not talking MI-7 of Johnny English fame!
It really makes you wonder if you can ever actually trust an organisation in which spin has become so much part of the culture. Is MI-7 really officially defunct, or has it just been reintroduced under the guise of 'corporate communications'? And no, I'm not talking MI-7 of Johnny English fame!
