Wokkas in Waitrose !!
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nothing about thread but loved this one.
YouTube - DTDD-Damien In The Field
YouTube - DTDD-Damien In The Field
Some precious souls here!
Charlie Mayfield was in the Guards, the head of Waitrose 2 before the current one was an ex- Rock Ape. There are lots of ex-mil in the JLP, and you will find them considerably more pro-service than their rivals.
Skua
Charlie Mayfield was in the Guards, the head of Waitrose 2 before the current one was an ex- Rock Ape. There are lots of ex-mil in the JLP, and you will find them considerably more pro-service than their rivals.
Skua
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Correct, but what they've done is try and tap into the corporate brand values of the MoD (big, strong, reliable, powerful) without aligning themselves to the demographic and individual specifics (ie; single blokes getting pissed etc). I'm not sure its that market which Waitrose is aiming for to be honest but they possibly realise that many service families will be gravitating towards Aldi this year and they have bigger fish to fry.
I'm not sure how Waitrise has been pro military behind the scenes, and thats not really the issue. It has a public face too, and thats the one which has more impact. A damned site more service families will be away from home this Xmas than snappers bearing teddy bears and there will be a lot more service children who'll want nothing more than their mummy or daddy to be dropped off in that blummin' big helo, and not stubble jawed dilitante wearing an Arran sweater because some marketing nerd thought that would make him more attractive to sexually frustrated housewives swooning at the Olive counter.
Supermarkets manipulating things is harmless? Lets consider Asda flogging cheap T Shirts showing smiling kids on skateboards or a Sainsburys opening with a vista of some plantation and cropping in to reveal smiling happy little black children? Sorry, the reality is different. What these companies do at a higher level is wrong when they start exploiting demographics to their advantage and what they do behind the scenes is not as important as being seen to be having a sense of social responsibility too, and that starts with showing it as it is. What is represented is false and people at the sharp end in the sweatshop or plantation are either working their nuts off, missing out on education and/or being paid f#ck all squared. Similarly, yes.. Chinnoks deliver aid to isolated, snowed in farmhouses but they also deliver lots of other less agreeable things too, but Waitrose has decided to airbrush that out of the picture for its own commercial gain.
This isn't a question of telling a woman she can 'halve the appearance' of wrinkles or a car making a bloke think he can shag more. This is a supermarket once again choosing to manipulate a demographic and ignoring not only the bloody reality, but also choosing to be so above it all, that it has decided it doesn't need to consider what makes that brand so strong in the first place and worth tapping into. And by that, the men and women who walk (hopefully) off the back of the damned thing when it lands and who put themselves in harms way for others, and at Xmas too, thousands of miles from home away from their families.
Do you really think Waitrose would have included a shot of a coffin being bought off the back? No, so why should they be allowed to make money by manipulating the truth in this way? You can't knock Waitrose for doing this, commercially or legally but if they want to pull the wool over punter's eyes they could at least ensure its not 95% nylon. Sorry for being dull and boring about this (storm teacup etc, I know), but exploitation is exploitation and this is more of a implied deceit than a explicit conceit and I need a coffee and I have a long day ahead.
I'm not sure how Waitrise has been pro military behind the scenes, and thats not really the issue. It has a public face too, and thats the one which has more impact. A damned site more service families will be away from home this Xmas than snappers bearing teddy bears and there will be a lot more service children who'll want nothing more than their mummy or daddy to be dropped off in that blummin' big helo, and not stubble jawed dilitante wearing an Arran sweater because some marketing nerd thought that would make him more attractive to sexually frustrated housewives swooning at the Olive counter.
Supermarkets manipulating things is harmless? Lets consider Asda flogging cheap T Shirts showing smiling kids on skateboards or a Sainsburys opening with a vista of some plantation and cropping in to reveal smiling happy little black children? Sorry, the reality is different. What these companies do at a higher level is wrong when they start exploiting demographics to their advantage and what they do behind the scenes is not as important as being seen to be having a sense of social responsibility too, and that starts with showing it as it is. What is represented is false and people at the sharp end in the sweatshop or plantation are either working their nuts off, missing out on education and/or being paid f#ck all squared. Similarly, yes.. Chinnoks deliver aid to isolated, snowed in farmhouses but they also deliver lots of other less agreeable things too, but Waitrose has decided to airbrush that out of the picture for its own commercial gain.
This isn't a question of telling a woman she can 'halve the appearance' of wrinkles or a car making a bloke think he can shag more. This is a supermarket once again choosing to manipulate a demographic and ignoring not only the bloody reality, but also choosing to be so above it all, that it has decided it doesn't need to consider what makes that brand so strong in the first place and worth tapping into. And by that, the men and women who walk (hopefully) off the back of the damned thing when it lands and who put themselves in harms way for others, and at Xmas too, thousands of miles from home away from their families.
Do you really think Waitrose would have included a shot of a coffin being bought off the back? No, so why should they be allowed to make money by manipulating the truth in this way? You can't knock Waitrose for doing this, commercially or legally but if they want to pull the wool over punter's eyes they could at least ensure its not 95% nylon. Sorry for being dull and boring about this (storm teacup etc, I know), but exploitation is exploitation and this is more of a implied deceit than a explicit conceit and I need a coffee and I have a long day ahead.
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Al, Did you really write all that at 7.30 this morning? My brain's aching just reading it. It's an unoffensive TV ad for Gawd's sake, and rather good. 
Thought police antagonist
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It's actually a very good advert in my less than humble opinion...and if you look closely, you even get a quick glimpse of the crewman as your man departs the ramp....there, that should keep some on here happy.
..as for Waitrose, well for those who feel their hard earned ££'s can be spent elsewhere ( and probably expect the Board to resign en - masse as well for sanctioning an advert that is possibly a shade beyond their level of erudite understanding...across the UK population as a whole I hasten to add..
) just to advise you that in the one I frequent, you get a little token to place in one of 3 charities of your choice...these change frequently and are both local and national...and the one that gets the most, as I understand it, gets a donation from J L....which seems a good deal to me.
..as for Waitrose, well for those who feel their hard earned ££'s can be spent elsewhere ( and probably expect the Board to resign en - masse as well for sanctioning an advert that is possibly a shade beyond their level of erudite understanding...across the UK population as a whole I hasten to add.. ) just to advise you that in the one I frequent, you get a little token to place in one of 3 charities of your choice...these change frequently and are both local and national...and the one that gets the most, as I understand it, gets a donation from J L....which seems a good deal to me.
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Forget.. 
.. I did say I needed a coffee.
Having said that, and it may be beyond my level of erudite understanding, but I've spent too much time in Shaftsbury Avenue to be suckered by assumptive insight about glib corporate bull****.
It MAY be nitpicking, but that aside, the next time someone suggests that military issues are being diluted because a council has cancelled a march, or some stn cdr has banned the wearing of uniform.. or whatever, I'll remind you of (and I know this might be trivial).. those nice folk at JLp and their principles. There is no point in wetting your knickers and gushing about showcase HfH rugby matches if you take your eye off the basics.
.. I did say I needed a coffee. Having said that, and it may be beyond my level of erudite understanding, but I've spent too much time in Shaftsbury Avenue to be suckered by assumptive insight about glib corporate bull****.
It MAY be nitpicking, but that aside, the next time someone suggests that military issues are being diluted because a council has cancelled a march, or some stn cdr has banned the wearing of uniform.. or whatever, I'll remind you of (and I know this might be trivial).. those nice folk at JLp and their principles. There is no point in wetting your knickers and gushing about showcase HfH rugby matches if you take your eye off the basics.
Red On, Green On
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I'll stand up for Waitrose - 966 (Wallingford) ATC packs shoppers' bags in the Wallingford store in the last three days before Christmas. We've raised £2000 + each time (admittedly mostly from the customers, though with a top up from the company). It's the squadrons's biggest fundraiser of the year, and it always attracts very positive comments from the customers and the checkout staff and their bosses. I'd say that Waitrose is pro-Services, even if the company does not say so overtly.
Its a TV commercial, not Obama's foreign policy for the next 4 years. Everyone take a chill pill FFS.
It may be misleading, but then so are the current RAF adverts for Clerks and the ATC 'Battlespace Manager' recruitment ads in FHM etc, so corporately we don't exactly hold all the moral high ground.
And if you think it displays the message that the forces will all be home for xmas, you are either naive or plain stupid.
Can we allow this thread to die?
It may be misleading, but then so are the current RAF adverts for Clerks and the ATC 'Battlespace Manager' recruitment ads in FHM etc, so corporately we don't exactly hold all the moral high ground.
And if you think it displays the message that the forces will all be home for xmas, you are either naive or plain stupid.
Can we allow this thread to die?
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mgd
It is, surely, how the Great British Public view the advert.
The "Press" is constantly running stories regarding lack of proper Equipment, Combat Vehicles and Helicopter Resources - not to mention inadequate Combat Air Support - in Afghanistan and Iraq.
Someone, however, managed to find a spare Chinook to take part in a TV Commercial whilst Personnel on Active Service are at risk for lack of such facilities.
Perhaps that Persons talents could be better employed in resource management in one of the above mentioned Locations over the Festive Season so that those who have struggled with inadequate resources could have an "out of Theatre break".
It is, surely, how the Great British Public view the advert.
The "Press" is constantly running stories regarding lack of proper Equipment, Combat Vehicles and Helicopter Resources - not to mention inadequate Combat Air Support - in Afghanistan and Iraq.
Someone, however, managed to find a spare Chinook to take part in a TV Commercial whilst Personnel on Active Service are at risk for lack of such facilities.
Perhaps that Persons talents could be better employed in resource management in one of the above mentioned Locations over the Festive Season so that those who have struggled with inadequate resources could have an "out of Theatre break".
There is no shortage of helicopters, only a shortage of people with any perspective of how to operate them effectively.
Occasionally, you will end up with a rash of U/S aircraft, but that is just life and could happen whatever the size of the fleet.
Many of those who shout loudest about lack of airlift, are amongst the worst abusers of the airlift they do have - JHF included.
I dont remember a similar furore when Apaches appeared on Top Gear, despite similar scarcity.
Occasionally, you will end up with a rash of U/S aircraft, but that is just life and could happen whatever the size of the fleet.
Many of those who shout loudest about lack of airlift, are amongst the worst abusers of the airlift they do have - JHF included.
I dont remember a similar furore when Apaches appeared on Top Gear, despite similar scarcity.
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...and if you look closely, you even get a quick glimpse of the crewman as your man departs the ramp....
Someone, however, managed to find a spare Chinook to take part in a TV Commercial whilst Personnel on Active Service are at risk for lack of such facilities.
I don't want to read too much into the advert (it's not 0730 and I'm not AI R), but the Twin Tub is one of those aircraft seen in a positive light, and is regularly in the public eye for good reasons. I think it's a good sign that one of our most respected retailers would want its brand values associated with the Chinook.
BTW that must have been a good day at ODI, two in the air and one taxiing for take-off, or was that CGI?
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Your last sentence actually reinforces my point.
The effort required to generate and maintain the Chinook fleet should not be wasted on a television advert - it should be focused on providing the aircraft and crews required to support ongoing operations.
That is the raison d'etre of the SH Force!!
Your last sentence actually reinforces my point.
The effort required to generate and maintain the Chinook fleet should not be wasted on a television advert - it should be focused on providing the aircraft and crews required to support ongoing operations.
That is the raison d'etre of the SH Force!!
What an incredible storm in a teacup! It's a long advert, with oh, 3 or 4 seconds of footage involving a Chinook. From what I see, there's far more focus on mini beef yorkshire puddings, mince pies, and gammon with fruit chutney.
Do you think the guys over at the public bus rumour network are getting in a froth over the use of a bus to transport a long haired student?
I doubt that most of the public even noticed the wokka, let alone read far too much into it. Get over yourselves guys.
Do you think the guys over at the public bus rumour network are getting in a froth over the use of a bus to transport a long haired student?
I doubt that most of the public even noticed the wokka, let alone read far too much into it. Get over yourselves guys.
