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Old 19th Nov 2006, 21:39
  #21 (permalink)  
Below the Glidepath - not correcting
 
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Hopefully the markings will ensure the RAF Helicopter Force is not mistakenly named 'Army Helicopters' in the press and it gets full credibility for the positive work it is doing in the Gulf.
A good opportunity to help the RAF News editor here with his English usage, I think the author means "credit' and not "credibility" in the above quote. An example of getting credit is where a multiservice team performs a sterling service in an operational area, despite a critical lack of resources and assets and everyone on the team gets the "credit";

On the other hand, an example of credibility, is where some Darwinian throwback in the MOD has a wizard wheeze to raise his/her profile for annual reporting and spends hundreds of thousands of pounds of taxpayers money, and wastes immeasurable manhours dreaming up some dip$hit idea that has zero effect on the war effort, in that case, everyone on the team loses any "credibility" they ever had.


They might also want to the thesaurus and run it against "Esprit de Corps", my crappy old version keeps coming up with "A common spirit of comradeship, enthusiasm, and devotion to a cause among the members of a group. See synonyms at morale", nowhere does it say, See R-A-F.

What an amazingly crass home goal on the PR front, achieved largely by deskhounds who can't see the effect of their actions beyond the next tavel claim to Abbey Wood.
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Old 19th Nov 2006, 22:12
  #22 (permalink)  
 
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When I read this PR release I though it would be dated 1 Apr but it isn't

The poor old RAF is being taken over by management speak and self serving PR wallahs.

This roundel idea isn't new my grandfather said it was around when he was a kid!! I even had RAF Rescue on the side of my Wessex and Seaking along with Royal Air Force over the door of my 18 and 72 Sqn Wessex so what is new.

I feel sorry for the guys still left in having to put up with this drivel

HF
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Old 19th Nov 2006, 22:45
  #23 (permalink)  
 
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Puma's used to have RAF titles in the early 90's when still painted grey and green.

http://www.airliners.net/open.file/1015468/L/

Why use the corporate Royal Air Force font from the RAF website? Hope it was a one off fee for the creation of the font.
Would probably have been cheaper and easier just to use the same black lettering as used for either serials or that applied to the Sea King SAR helo's.
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Old 20th Nov 2006, 06:42
  #24 (permalink)  
 
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Shackman

“The (words fail me) idiot who dreamed up this unforgiveable waste of expenditure and then has the temerity to advertise his cleverness to the world deserves sending to Helmand for the rest of his career. Putting a PR requirement and spending ahead of OR is almost criminal.”



Fully agree. The idiot (you’re being very polite) would have had to sign to the effect that he/she had addressed the following questions (among many others), and that he was satisfied the “requirement” passed…

a. Is it sensible in relation to the Defence programme, the Service’s programme as a whole or the Service’s equipment programme?
b. Is there adequate (EP) provision? If so, given the other priorities, should it retain its place in the programme? Does some current economy proposal cast doubt over the “requirement”?

Last time I asked, this precise wording was extant. Even if it has changed recently, it can only be to update terminology. Interestingly, another question implicitly acknowledges the concept of “overstretch” and requires you to consider the effect.

I’d say that, in this case, these questions relate both to the modification and the decision to spend money on advertising it.

BTW, failure of the above process is the major source of waste in MoD; not only because the questions aren’t asked, but because they lack the people who understand them and know the answer.
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Old 20th Nov 2006, 07:31
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Nice piccy MOVAD - that's the RN's new Chinook wannabee isn't it? They just rivet the two together and voila!

Without getting into the very worthy debate on whether this was the right thing to do or not, I seem to remember some odd paint jobs on my Sea King 4 in Gulf War 1!

First we paint them salmon pink, then beigey pink. Then, when we get out in the bondu, we have to paint Allies stripes down the tail cone with a can of paint and a brush. (You know White/Black/White/Black). We then had to paint over them again 2 weeks later after some locals thought we were Germans and took pot shots at the aircraft? Apparently they got confused with both A)The war we were now fighting and B) Their aircraft recognition skills. Jeez, some people.

OH - As for the RAF logo. Very nice. I'm sure they could afford that because it came off a 'different budget' to the one that actually buys useful things. And they did it quick because it made them feel good to start and finish something in one posting for once! (Which is a novelty for those familiar being an EA)
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Old 20th Nov 2006, 07:32
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Fools

Hope the bloody sand blasts it off
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Old 20th Nov 2006, 09:29
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Cheaper than anticipators, I suppose.
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Old 20th Nov 2006, 10:04
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Originally Posted by side salad
Hope the bloody sand blasts it off
Oh you are unkind!
I expect the instigator of this latest breakthrough was probably an "Admin Type" who joined to be an "Aerocrat" and is now "Living the Dream".
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Old 20th Nov 2006, 11:56
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Call me a pedant - but wasn't this "Logo" once described as a "Roundel"? Or am i just showing my age and ejakayshun. I am plainly not "Corporate Minded".
Having seen the navvy's efforts to catch up on this important development, I wonder what the army's TWA "Logo" will look like?
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Old 20th Nov 2006, 13:45
  #30 (permalink)  
Below the Glidepath - not correcting
 
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Being careful not to appear be as big a knob as those responsible for this travesty, the logo is not just the roundel. It is the whole device of the roundel colocated with the the words "Royal Air Force", the font style of the letters, and the positioning, and the rakish angles of the "Y" and the "A".

If you remember, this is the sort of thing that BP paid some marketing bottom dwellers a couple of million quid for a few years back, when they offset the point of the BP shield 12 nanometres from bottom dead centre. and nobody could spot the difference. If you couldn't see how it enhanced the "branding", you were just some oikish thicko.

I'm just guessing that the local recipients for the RAF's ordnance delivery service in 'stan and 'aq are probably not that bothered about 'branding' or product identification - bombs is bombs.
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Old 20th Nov 2006, 14:15
  #31 (permalink)  

Champagne anyone...?
 
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Thumbs down

There I was, tittering at the misfortune of the SH fleet being plastered with this crap, when i noticed

..and the Air Transport fleet will follow in time..
Great.

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Old 20th Nov 2006, 15:28
  #32 (permalink)  
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Stoppers, since when did the AT Force NOT remain at the back of the queue for anything new?

Is this whooshy new logo going to be painted on the TypHoon? Surely if it's that good, the RAF's new wunderkind should be adorned with it as well?
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Old 20th Nov 2006, 15:44
  #33 (permalink)  
Suspicion breeds confidence
 
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I think its a good idea and the same should apply to teh dark blue side of JFH to prevent 801 and 800 NAS being confused with the crab squadrons with some subtle "Royal Navy" identification.
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Old 20th Nov 2006, 16:32
  #34 (permalink)  
 
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Funny thing is - they spent years (about 35) happily NOT being thought of as RAF helos in NI; yet now it's full on RAF branding - what's changed I wonder?
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Old 20th Nov 2006, 16:41
  #35 (permalink)  
 
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Hopefully the markings will ensure the RAF Helicopter Force is not mistakenly named 'Army Helicopters' in the press and it gets full credibility for the positive work it is doing in the Gulf.

What planet do these people live on? What a complete waste of time,effort and money. Considering all the trouble that one has to go through these days to get a Service Engineered Modification approved. Well at least the boys on the ground will know who to blame when the aircraft turns up late,not that they need any telling.
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Old 21st Nov 2006, 03:36
  #36 (permalink)  
 
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Originally Posted by Mike Oxmels
Cheaper than anticipators, I suppose.
Right on the button, Mike. Why let crew safety get in the way of a good PR stunt.
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Old 22nd Nov 2006, 00:46
  #37 (permalink)  
 
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why not just paint UKDF on all our aircraft and save the arguing
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