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Red Arrows: re-branding

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Red Arrows: re-branding

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Old 1st Aug 2006, 15:11
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Red Arrows: re-branding

Deer PPers,

I am conducting a psychological / branding review of the RAF. Please let me have your thoughts on the branding aspects highlighted below.

What colour do you associate with the RAF?

What shape do you assocaite with the RAF?

What weight do you associated with someone in the RAF?

all responses will be treated with the utmost brazen sense of secretcy - only those having access to the Internet will know the results.
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Old 1st Aug 2006, 15:46
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1. Purple with a bias towards blue

2. A sharp pointy thing

3. On joint Service committees, anyway; relatively lightweight.
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Old 1st Aug 2006, 15:56
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Originally Posted by GOLF_BRAVO_ZULU
1. Purple with a bias towards blue

2. A sharp pointy thing

3. On joint Service committees, anyway; relatively lightweight.
GBZ

Your 1 and 3 are contradictory!!!
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Old 1st Aug 2006, 16:02
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a) Dull grey, just like the colour they've painted our jets...

b) The silhoutte of a broken arrow.

c) The weight of two major Ops + the minor ones on our shoulders.
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Old 1st Aug 2006, 18:50
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Growbag green with hints of red and brown streaks, courtesy of messrs HP and Ginsters. (Truckies only)

Big plump round shape. (Truckies only)

15 Stone? (Truckies only)
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Old 2nd Aug 2006, 06:30
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Roland Pulfrew

Well, actually, no.

Jointery has been embraced so well that the former independence is barely noticeable.

At Joint Service "events", the Army perspective is enforced; just as it is for the other "blue" Service.
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Old 2nd Aug 2006, 09:58
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Re-branding the Arrows, you say? You'll need to look at value for money.

Hmm, now, when does the Hawk go out of service, exactly?
 

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