New RAF TV advert
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New RAF TV advert
"You don't have to be a pilot to fly in the RAF"
Has anyone seen the new RAF advert. Focuses around Typhoon, with other careers flashing up without actually showing images/footage of them. Quite dynamic - fancy music and a stadium which looks like the RAF roundel.
It's definitely a marked improvment on the supermarket ad!
Has anyone seen the new RAF advert. Focuses around Typhoon, with other careers flashing up without actually showing images/footage of them. Quite dynamic - fancy music and a stadium which looks like the RAF roundel.
It's definitely a marked improvment on the supermarket ad!
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I bet it doesn't give a true representation of todays modern, overstretched, underfunded air force. Were there any pi$$ed of ground crew being told there are no spares or insufficient cold weather clothing available. Aircrew being told that they are about to rotate out to the gulf AGAIN, along with the groundies. Or the complete shambles that is the lean process.
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The only decent ad the RAF has ever made has never been shown outside the service as it was deemed "too hard hitting". Was a peacekeeping based vid - very powerful - very engaging. What a waste of money to make and never show!
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However good the ad may be, why has it been made and used at all? This years recruiting has been slashed, trade course numbers slashed, no problem getting people through the door .... just keeping them when they realise how they've been suckered.
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I suspect it's something to do with trying to increase awareness of the RAF. When on IOT I remember being shown a presentation by the Corporate Comms people, who went into the street and asked people about the Air Force, and most people thought it was part of the Army and didn't have a clue what we really do - or attempt to do. (since we're overstretched apparantly)
Last edited by BigGrecian; 4th Feb 2005 at 20:30.
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And there was me thinking that recruitment was being cut right back in order to facilitate operation downsize.
Mind you someone has to justify the Reds budget!!
Mind you someone has to justify the Reds budget!!
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Just seen the new ad; it's okay, well paced, but still doesn't exactly get the motivational juices flowing.
Totally agree with Itsrainingagain, that Balkans style peacekeeping ad that never made it to TV was probably the best recruiting vid I've seen in 25 years in the mob. Deemed too hard hitting though, due to a 3 legged dog hopping through the rubble of a devastated house and a family of refugees shown in tears. Seem to recall it had GR7s supporting Chinooks with the Regt coming and rescuing the refugees. But by 'eck it made you want to join up!
Regards, ADIS
Totally agree with Itsrainingagain, that Balkans style peacekeeping ad that never made it to TV was probably the best recruiting vid I've seen in 25 years in the mob. Deemed too hard hitting though, due to a 3 legged dog hopping through the rubble of a devastated house and a family of refugees shown in tears. Seem to recall it had GR7s supporting Chinooks with the Regt coming and rescuing the refugees. But by 'eck it made you want to join up!
Regards, ADIS
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The ad is not supposed to interest us already serving. The last ad which was awful in my opinion was well regarded by kids - aledgedly!!
Recruiting may be limited this year, but we need to remain in the public eye in order to sow the seed for those who may wish to join in next 2-5 years.
HPT
Recruiting may be limited this year, but we need to remain in the public eye in order to sow the seed for those who may wish to join in next 2-5 years.
HPT
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With the state of some of the recruits coming through training I just can't help but think what is being turned away. Surely there must be better out there, or are they the ones showing common sense and joining up?
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I was at a conference not long ago with Gp Capt IofR and a senior Corporate Comms person. Apparently recruitment will be cut to a level where we still need to be promoted, simply because the recent defence cuts have made the Forces seem like a far less stable career than when I joined.
The rough recruitment figures were:
2003/4 - 900 Officers, 3,000 ORs
2004/5 to 06/07 - 300 Officers, 1,900-odd ORs.
I tell you this because, apparently, "U NEED 2 KNOW".
Ugh.
The rough recruitment figures were:
2003/4 - 900 Officers, 3,000 ORs
2004/5 to 06/07 - 300 Officers, 1,900-odd ORs.
I tell you this because, apparently, "U NEED 2 KNOW".
Ugh.
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Do you think the RAF need to recruit? I understood that you had far too many people. In fact at my air station we have just had 70 SAC's join as the RAF cannot employ them and so they are now working on Naval aircraft. If that is the case, why are you still recruiting?..........
....to be honest I understand that the RAF have been a bit canny and the 70 guys here are actually Typhoon engineers. BUT of course they don't have anything to engineer yet and so they have been farmed out to help the poor unfortunates.
....to be honest I understand that the RAF have been a bit canny and the 70 guys here are actually Typhoon engineers. BUT of course they don't have anything to engineer yet and so they have been farmed out to help the poor unfortunates.
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Sorry to go back quite so far, but does anybody remember what is probably the first television advertisement for the Royal Air Force. In the 60,s I think. Good film of the EE Lightning, with a chap with the most boring, monotone, voice in the world, saying 'Do you want to fly a Lightning, and take your own thunder with you?'
