Bloomberg on EK.
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Joined: Jun 2006
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From: UK
Joined: May 2005
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From: Jew-Buy Mate
[QUOTE]That’s the airline, in one image: glamour and ambition in a framework of absolute control./QUOTE]
A very insightful and well written article. I think that the reporter has captured the whole essence of Emirates very well. There are some amusingly subtle tongue in cheek references which reveal to me that she was not entirely blinded by the bling and corporate communications spin.
A very insightful and well written article. I think that the reporter has captured the whole essence of Emirates very well. There are some amusingly subtle tongue in cheek references which reveal to me that she was not entirely blinded by the bling and corporate communications spin.
