Cathay Pacific rebranding to...
 

Cathay.

I don't know what to say..

Rebrand ??
 

I can't even remember the last one except I remember no-one could ever remember it ..
I will bet it will contain lots of garbage about "diversity"
(i.e. We're a diverse airline group that just fired all Australians, New Zealanders, Canadians, Germans and soon all those pesky POHMs)

Anyone who is somebody goes by one name. Madonna, Cher, Beyonce, Napoleon, etc. Lots of Airlines only have one word names. United, Delta, Lufthansa, Emirates and so on.

But seriously you have to ask yourself why would they do that now and abandon a decades old name with a legacy.
“Cathay” at one point used to be the name that China was identified by. So this can only be virtue signalling to the Northern regime.

“Look at us we are pivoting closer to the Mainland. Look at our name Cathay it means China, we have always been a part of China. See we are a Chinese airline.”

The trouble with virtue signalling is that it is BS because it is not genuine and people see it for what it really is.

The average global citizen has no idea on the meaning of Cathay so what possible marketing value is there in dropping the Pacific if not for the above.

Back in the 1980s or 1990s, British Airways rebranded as “British” but went back to the original name a few years later.

Oasis

Where did you read/hear about this? I can't see it reported anywhere, including company sites.

Its on the hub, a little video..

Must be close to bonus time, managers must be seen to be managing something…

otherwise why would they be needed?

At least I know where my pay cut went. CGI and white font cannot be cheap.

Maybe they are planning to cut all pacific routes so can’t justify that in its name any more 😂

Many years down the line, a second officer will ask a captain what the P and the A are in CPA 234.

Oasis

Thanks - I'll be blowed. Another nail in the coffin. Too bad they only allow viewers to 'Love' or 'Like'.

Thankfully on YouTube people are expressing their true opinion.

Oli777

Not only the above... but the company claims to be in financial distress yet they have been opening job postings and just hired that new Diana ex EK, EY for the HEAD OF CUSTOMER SUPPORT role... Want to bet she earns more than a COS18 Basic salary 747 FO nowadays along with allowances on closed loop? While MANY of us are on visa pending status likely to be canceled , CX managed to bring her from UAE in these times... WTF?
I did not want to bring this up on a forum or anywhere else but I am pissed off and perhaps it serves as a WARNING to many in the near future. A colleague who took VSS, told me how GBS replied to his goodwill repat ticket request. The ticket as per VSS release letter is a given and it is not subject whether you signed COS18 or not, furthermore it overrides COS18 or any prior arrangement as stated on the release letter. GBS told him that he was on a local contract, thus he was not to be awarded the goodwill ticket. So, if the goodwill tickets arent issued because HKG based pilots are now COS 18... Why did the company offer it on the VSS scheme? To whom would it be issued then? Unbelievable times... Rebranding in the midst of a financial upset with a very uncertain near future due to the government erratic imposings... I wonder what is next really. Was it no supposed that immigration dept. was going to give comms on what the decision was going to be regarding visas early last week?

At least they won’t get the splling wrong :}


https://cimg0.ibsrv.net/gimg/pprune....5e9bab015.jpeg

So that's what Cathay's managers come up with? They are paid vast sums of money plus bonuses irrespective of the company's performance while at the same time taking advantage of their employees who have had their pay slashed...and that's what they come up with? The cost of the rebranding could have covered the salaries of a large group of employees...but no, that's what they do...

In other Swire news..... https://www.dimsumdaily.hk/employees...strial-action/

After suffering their first ever loss, the Swire group has stated that "this won't do!". Since they are unable to come up with a decent business plan, they will find more money by taking it from their employees. After all, they do have a certain lifestyle to maintain.

Syd de Kantzow and Roy Farrell would be rolling in their graves.

After consulting Feng Shui masters?

Bean dare done dat befo
 

Cathay Golden Rich Lucky China Airline Ltd😳

The last “Life Well Traveled” farce CX management lemmings flushed millions down the toilet was the all important “ must have” Cathay Dragon flop! Dragon be GONE by by😳

Ahh, but after letting the hand grenade off in their own hand and blowing off the arm that is China focused they realised something. The Dragon brand was pumping in billions in China revenue, how to overcome this, rebrand!

Now in China we are Cathay and people may ask is it Cathay Pacific or Cathay Dragon? How to restore some of your market when you kick an own goal.....spend another billion on a global campaign in a pandemic.

You couldn't make this :mad: up.

Reminds me of the rebranding of Ansett Australia. First to just Ansett. Then ... wait for it...”Ansett.”. Yes that’s it, they added a full stop after the name. “To make it a statement” if I recall.
That went well didn’t it? :yuk:

Adding the full stop was perhaps prescient.

Twin Double Duck Cathay Airlines.

If the target was, indeed, the Chinese market, the the change needs to be to the Chinese name. Shortening "Guo Tai" just doesn't work.

I propose Lucky Mega Fortune Auspicious Outstanding Airline (LMFAO for short).:}

Reminds me of Captain Blowjob who singlehandedly killed the multi-million dollar campaign “Service straight from the heart”.
You are legend sir!
Hope you’re still flying!
If you are, you’re probably much better off than if you would have still been in cx.

He is and well aware of how much better off than still be employed with “Cathay”.

They haven't even finished repainting all the aircraft from the last rebranding...
:}

I‘m not interested in Captain BJ, but that awesome flight attendant. She was hot , stockings n garters, just like the “ good ‘ole days “ of flying. Most cx crews are straight jacketed by their conservative upbringings to ever wear such items, seen as demeaning.
Hope she’s well wherever she is.

The "airways" term doesn't appear so I gather there's nothing stopping them from becoming the worlds premier purveyor of fine second hand aircraft. Come on down to crazy Augustus's plane sale. A50 for you my friend, special price. It would only make sense given their desire to eliminate flight crew. Actually flying aircraft doesn't appear to be anywhere in their future plans. Move beyond being an airline?

It would certainly improve their ‘green’ credentials. Just think of the marketing opportunities; the world’s first ‘emission-free’ airline!

Bean counters have estimated a HK$2billion saving from the rebranding.
This saving is attributable to weight savings from removing “Pacific” from the aircraft sides, paint cost savings and the reduction in ink use on other printed materials.
A bonus of HK$4billion will be paid to Directors and Board Members in recognition of the cost cuts achieved in these difficult times.
Flight crew are warmly thanked by the DFO for their dedication and professionalism in relation to said rebranding.

Saving on the paint job: sounds like another SILVER BULLET fiasco waiting to happen

Captain Dart

Too right!

Board Votes
 

Oli777

As has always been the case, board votes (incl the 3rd floor muppets) coming from the CX Swire cuckholds stems from the question each secretly asks themselves; which vote brings the largest vig come bonus time? The grandest example being the windfall they all thought they would get from fuel hedging - and the Monaco villa they can “ for sure” purchase with their winnings😳 Oops

The deck chairs
 

Curry Lamb

Yes rearranging the deck chairs on the Titanic. Stock holders and bond holders might take note.

'Cathay South China Sea' ?.

Strengthens their case.

Curry Lamb

I thought B-HIH was quite attractive.

I think it should be renamed “ LUCKY “ lucky we haven’t gone bankrupt

Spratly Islands bases on offer? No visa required.