Westjet's Christmas Spirit: Class Act!
Join Date: Apr 2008
Location: ...where CrewControl won't find me!
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WestJet - brilliant in terms of marketing and PR. You will never see that at CX. Too little imagination, and most of all, detrimental to our managers bonus system. It simply costs too much. Its cheaper to have some guys and girls dance for free in T1... 
Join Date: Nov 2003
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I'm embarrassed that you tossers have taken a thread that highlights Westjet's fantastic idea and turned into a witch hunt.
I'll guarantee that there isn't one of you that can't watch the WS video and not find yourself with a huge grin plastered over your mug. Enjoy it.
I'll guarantee that there isn't one of you that can't watch the WS video and not find yourself with a huge grin plastered over your mug. Enjoy it.
Join Date: Mar 2013
Location: Kowloon
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Another Quantity > Quality.
If you look carefully the whole dance was a messy, same old gimmick. Totally embarrassed! Many of them need to stop eating KFC!
Originality please?
If you look carefully the whole dance was a messy, same old gimmick. Totally embarrassed! Many of them need to stop eating KFC!
Originality please?
Join Date: Apr 2008
Location: HK
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Why all the shaved heads as well? 3 out of 4!!
At least they had their hands shaken by the DFO!
Lots of touchy feely with the "girls" as well, perhaps that is why they volunteered.
At least they had their hands shaken by the DFO!
Lots of touchy feely with the "girls" as well, perhaps that is why they volunteered.
Join Date: Jul 2006
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Westjet Xmas video would never work at CX
The Westjet Christmas surprise would never work at Cathay for the following reasons. Take for example a typical trip from HKG to JFK.
1) The 16-hour block time is not even remotely close to being long enough for Cathay to get it's act together. Have you notice how many years are needed to analyze another airline's linear black-and-white payscale to determine if a raise is needed?
2) With four daily flights, you would think we would have our own ground staff, but no, that would cost too much so of course we outsource them. Do you think BA groundstaff would really give a crap about a CX publicity stunt?
3) When we have a choice of terminal at the airport we stay at, what do you think we choose? Something nice and modern? No, we go as cheap as humanly possible. For those of you not familiar with the baggage claim at our terminal (7) at JFK, just think of the sh*ttiest airport you can think of at some third world country and it's JFK will probably be a little worst. Not quite the festive atmosphere the video would require.
4) What passengers is Cathay going after? No, not your average middle class family with good values anymore. They are going after the gaudy, selfish, me-at-all-costs Mainlander. Seriously, what do you think would happen if presents started coming out of the baggage claim with hundreds of mainlanders standing around? That's right it would be a WWF-style smackdown involving middle aged men knocking over women and children trying to take as many presents for #1. Doesn't matter what name is on it they would play the illiterate card, and they'd probably be telling the truth.
Now that I think about it, I'd actually like to see CX try this. It would get at least twice as many hits as Westjet.
1) The 16-hour block time is not even remotely close to being long enough for Cathay to get it's act together. Have you notice how many years are needed to analyze another airline's linear black-and-white payscale to determine if a raise is needed?
2) With four daily flights, you would think we would have our own ground staff, but no, that would cost too much so of course we outsource them. Do you think BA groundstaff would really give a crap about a CX publicity stunt?
3) When we have a choice of terminal at the airport we stay at, what do you think we choose? Something nice and modern? No, we go as cheap as humanly possible. For those of you not familiar with the baggage claim at our terminal (7) at JFK, just think of the sh*ttiest airport you can think of at some third world country and it's JFK will probably be a little worst. Not quite the festive atmosphere the video would require.
4) What passengers is Cathay going after? No, not your average middle class family with good values anymore. They are going after the gaudy, selfish, me-at-all-costs Mainlander. Seriously, what do you think would happen if presents started coming out of the baggage claim with hundreds of mainlanders standing around? That's right it would be a WWF-style smackdown involving middle aged men knocking over women and children trying to take as many presents for #1. Doesn't matter what name is on it they would play the illiterate card, and they'd probably be telling the truth.
Now that I think about it, I'd actually like to see CX try this. It would get at least twice as many hits as Westjet.
Join Date: Dec 2007
Location: HK MTR
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Best video I've seen in a while. Amazing to see how much joy/respect/admiration a little giving and GOOD FAITH gets you in return. When will people work out that you often get more than what you give?
Join Date: Jun 2008
Location: Hong Kong
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The West jet vid was priceless and a pleasure to watch...right the way through....but whilst the Cx effort was...we'll just an effort and a somewhat embarrassing one at that, all involved enjoyed it...(animal farm...?) but importantly, all the proceeds went to operation Santa Clause...tho I am unsure how that event would have raised cash as such??!!
Join Date: Dec 2011
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Well done.