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The best way to attract students

 
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Old 2nd Jul 2002, 05:42
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The best way to attract students

What is the best way to attract students to a flying school?

Any help would be very much appreciated.
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Old 2nd Jul 2002, 05:48
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Modern, well maintained and reliable aircraft
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Old 2nd Jul 2002, 07:04
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Talking

Nekid spunky instructors out the front with advertised free flying should do it.......wouldnt think that there would be much money in it but Im sure you will attract Maaaaany students.
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Old 2nd Jul 2002, 09:27
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Exclamation

Just look the prospective student in the eye... and lie! It's been working well for at least 30 years that I know of! Why try to reinvent the wheel...?
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Old 2nd Jul 2002, 10:51
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Wizard I hope you're intention was for naked FEMALE instructors. The other varient is too horrible to contemplate!
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Old 2nd Jul 2002, 10:55
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Downed too many many reds just now to give you a reasonable reply will get back a bit later
 
Old 2nd Jul 2002, 12:11
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UUUM, yes that was my intention....I agree, to horrible to contemplate the other.
probably only attract blokes with the very odd smattering of lady students.
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Old 3rd Jul 2002, 09:16
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Gold bars for the instructors -minimum of three for even the newest grade 3 and five gold bars and a star for the CFI. This really pulls in the young students who see the gold bars like teenagers see Ronaldo's jazzy front hair buzz.

Promise each student two gold bars when he completes his/her first solo. Better still give the TIF student a fancy looking voucher for a set of gold bars at the local pilot shop. Add the cost to the TIF of course - students will never twig. Keeps the pilot shop in business, too. Works every time.

Last edited by Centaurus; 3rd Jul 2002 at 09:20.
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Old 3rd Jul 2002, 11:05
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Utter the phrase "there is a shortage of pilots" 50 times a day untill you believe it yourself then maybe you can say it to your prospective customers and keep a straight face.

Seriously: modern, clean well equipped aircraft, some regular work other than instructing ie a bank or paper run as a carrot to attract prospective commercial and mecir students, and advertise on TV or radio it works the same for any business.
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Old 3rd Jul 2002, 13:24
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Only two ways to attract new business:

- marketing, and

- innovation

Keeping the new business is another matter.
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Old 3rd Jul 2002, 18:24
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maybe this will help...

Tell them;
1. theres a world wide pilot shortage(that caught me and many like me)
2. Its the only way to spend nights away with the beutiful girls that served you on the airline, without becoming a cabin atendent yourself.
3.Show them a copy of an airline captains payslip
4. Dont tell them about west to east flights.
5. dont tell them about the "finger tip test every six months"
6 dont tell them about the renewals they would have to do and fork out for yearly.


that might do the trick

good luck

ye olde contraxdog
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Old 13th Jul 2002, 07:29
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As a student pilot, what matters most to me are the instructor, the establishment, and the value the school places on me being a student of theirs.

Instructors need to be, or at least appear to be, genuinely interested in teaching (even if they are just waiting for the call from Q!!). Just dont let on guys if you are one of these!!! When you belittle your position as an instructor, just think what that does for a students confidence in or respect for you!

Instructors need to praise when appropriate, encourage as much as possible, discipline in a disciplined fashion, and yell only as a last resort.

Instructors need to be scrupulously disciplined pilots - no short cuts or acts of bravado, even tiny ones, ever!!

The establishment needs to be professionally managed and run, or be connected with, a highly credible workshop (ie good planes). This also means that they CLEARLY value their instructors and remunerate them accordingly.

And finally, students are a schools best selling agent. Look after students and value their potential as ambassadors (or as lambasters - your choice). You will secure student loyalty by running a highly credible organisation, but you might even find additional 'offerings' to further secure loyalty, eg prizes, awards, etc.
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Old 13th Jul 2002, 09:39
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Smile Yell at your student?

Instructors need to praise when appropriate, encourage as much as possible, discipline in a disciplined fashion, and yell only as a last resort.
Yelling at your students is a sure way to get them to change schools. Remember who is the customer....

I think you might scratch that one PA28Capt.
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Old 13th Jul 2002, 11:01
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I find that the trick is with the instructors as well.

You may be running some old bombed out Cessna 152, but the key idea is how the student is taught to fly that 152 and the attitude of the instructor to the student.



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Old 13th Jul 2002, 13:18
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I'm looking forward to receiving my gold bars Centaurus.

Contraxdog, I believe every word of your post to be true, although your spelling mistakes did raise some doubts in my mind. (By the way, what is the "finger tip test"?)

Seriously, can anybody recommend some flying schools around the Melbourne area? I'm keen to learn how to fly but not expecting to make a career out of it.

Any recommendations would be appreciated.

Last edited by Uncle Festa; 13th Jul 2002 at 13:22.
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Old 14th Jul 2002, 23:33
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Fingertip test and other Q's

Uncle Festa,

The spelling mistakes are due to the fact that I commit typing with two very thick fingers on an Yank Built nerd size keybord.

THE TEST is the doctors assesment of the size of your prostrate gland!

Good luck mate!
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Old 15th Jul 2002, 02:28
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What side of town are you on Uncle Festa?

I know of a few good schools at YMEN and YMMB.

Choice is yours, always remember that!
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Old 15th Jul 2002, 08:32
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Wink

Contraxdog

My heartfelt commisserations - must be a terrible thing being PROSTRATE when you want something at 90 degrees to this (which I imagine you would - even frequently perhaps - being a normal male which I assume you are)!!!!!

Or maybe its just those heavy fingers and keyboard getting in on the act with an extra 'r'.

CYA
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Old 15th Jul 2002, 10:28
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I still reckon nekid instructors would do it (preferably lady ones.....but thats my own personal choice).....my Instructor was a spunky twenty three year old who Knew how to teach and fly....I didnt ever think of going anywhere else to learn becouse of it......now IF she had of been nekid, I would have paid whatever the asking price was.....even if it sent me broke.
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Old 15th Jul 2002, 12:47
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Contraxdog, thanks for info on "the test".

hmm. . . I live in South Melbourne so school location is not too much of an issue. I would appreciate your thoughts.
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