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How will AN II get the customers back??

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How will AN II get the customers back??

 
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Old 17th Dec 2001, 14:54
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Question How will AN II get the customers back??

I always used to travel with Ansett as they were the underdog. Never had a problem with one flight. Always got to wherever I was going satisfied with the whole show. But IF they get back in the air in the first quarter of next year how do they expect to get the public behind them (read passengers). They are doing it tough now with a reported loss per week in the highreds of thousands of $. I can't see the paying public jump behind them just because FLEW are at the wheel. I,like tens of thousands of other Aussies (and non-Aussies) was stuffed around in a big way when they collapsed in Sept. Not much short of giving the tickets away will restore my faith in the carrier. Then again if they drop the prices too low we all know where that's going to lead.
Sorry folks just thinking aloud I guess. What are your thoughts??

Onya
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Old 17th Dec 2001, 15:25
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They just won't.

I believe that Ansett WAS a great airline, but the damage to the brand is terminal.

The question is how long will will they keep persisting with it against the odds?
 
Old 17th Dec 2001, 17:48
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Another thing that will not help An2 is possibly the lack of confidence from the business sector, it's one thing to have your holiday stuffed up but will they be willing to risk missing that interstate meeting for some multi million dollar deal ?
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Old 17th Dec 2001, 19:05
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Re-instating lost bookings and FF points.
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Old 17th Dec 2001, 22:14
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AN will regain market share by getting their union mates to orchestrate a grubby set of rolling industrial stoppages at QANTAS in the lead up to Christmas and the startup of AN MK 2. What a wonderful country we live in (NOT)..
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Old 18th Dec 2001, 02:01
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IMHO it will be near impossible now.

One thing that may just do it, is if they honour all the frequent flyer points from Ansett 1 .....

And yes I do have quite a few myself .....
 
Old 18th Dec 2001, 02:08
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At last!!! Lame, see you can do it! Offer an opinion that is. It's so much more refreshing than just downloading somebody elses, isn't it!
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Old 18th Dec 2001, 03:35
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They won't. Too many FF points out there, too many people who were burnt. FLEW would be better off starting afresh - new airline, new name.
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Old 18th Dec 2001, 05:31
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Ansett will find it extremely hard to win back corporate customers. Relegating it to a budget domestic holiday travel service.

The only hope for it is to strengthen its Star Alliance membership again, but like Lame implied, people don't forget that their loyalty (points) vapourised with the Airline and it could happen again.

The amusing thing is that there is no such thing as Ansett Mark 2. Its still got the same ABN and operators certificate, yet wants us to believe its something else!
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Old 18th Dec 2001, 05:36
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But who do the old AN passengers blame? Ansett or Air New Zealand? Just from general observations outside of the industry it would appear that there is more blame apportioned to Air NZ rather than Ansett.
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Old 18th Dec 2001, 06:01
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Don't think it matters Epirb. In the long run the only thing that matters is the perception you have when you are making a booking...ie: Am I ever going to see something for this large amount of moolah I am about to hand over in good faith?

When it comes down to it, if poeple have a choice, they won't take the risk. That will be the most difficult psychological barrier to vercome and I just don't think it will happen. My opinion only.
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Old 18th Dec 2001, 06:45
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I concur Cutest. The hurdle is going to be getting people to part with their hard earned cash for a service that they hope will occur..............or they could always go to QF or VB knowing that it will. Risk taking is an area we pretty much try to stay clear of in this business. We would only expect the same of the pax wouldn't we?

Don't get me wrong either. I'm a fence sitter when it comes to the fortunes and future of AN and it's employees. This business is about bums on seats and I just can't see how they are going to get them.

Onya
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Old 18th Dec 2001, 07:26
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Red face

edited by W

My point is this: Yes, AN3 will begin flying with pisspoor loads. If Fox puts his fat true-blue-aussie head on TV for Ansett (like Toomey) and tells the ozmates that thier FF points will be honoured, come fly with your new ansett etc.. then I know that people will return. AN2 are not going to honour FF points so it can be seen to the public that the NEW ansett (post feb) are doing the right thing by joe public. If FF points are not honoured, amoung other things, then yes AN3 will not be in a good position.

edited by W, and see, it still gets your message across without geting personal. It will be the last time

[ 18 December 2001: Message edited by: Woomera ]
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Old 18th Dec 2001, 08:24
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Angry

Aye YES, when you're gunna get SCREWED relax and enjoy it!

Back to the Dog House.
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Old 18th Dec 2001, 08:45
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Yes, these FF points are a real problem for Ansett.

If the new owners were prepared to throw away free tickets to punters in the UK, they should look at doing the same with FF points.

There just has to be some credibility in response to this very legitimate issue.

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Old 18th Dec 2001, 08:48
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lead balloon

When AN commences on the first of Feb it will have a new ABN and a new AOC which is being drawn up now.

AN is currently running a load factor of about 50%. No marketing campaign and very limited advertising. Some corporate accounts have come back and others have signed up to follow post feb 1. Not bad during administration.

The pax base will be rebuilt but it will take money and time. Codesharing from SQ will give AN access to approx 30,000 pax connectors - UA and TG will also contribute.

Why is the world such an angry place. The people at AN are trying to rebuild an airline to make a quid and employ some folk. This is not a dishonerable endeavour, but so many ppruners seem angry at the prospect. Why.
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Old 18th Dec 2001, 08:53
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Thumbs up

Envy, pure and simple!
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Old 18th Dec 2001, 12:49
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Wayne - 50% load factor but chronic yield. I suggest you check availabilities. Every class bucket right down to the lowest yield is available on just about every flight. The codeshare is also an incredibly low yield exercise. I s uggest you have a look at the SPA rates between airlines. The low season Star Alliance round world fare is gross AUD2299.00 - AN would earn a portion of that revenue as a percentage of total flown mileage. Chickenfeed - so that will be of little help.

As for frequent flyer points - when Pan Am first went under it was revealed that they would have had to operate the entire fleet on every sheduled service for six months full of only redemption bookings to clear the backlog. Perhaps AN backed them into the same corner on a smaller scale.I doubt we will see our points again.

So far I havent seen anything positive to indicate a viable reborn airline.

I hope it changes but am not holding my breath.

Best all.

EWL
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Old 18th Dec 2001, 14:13
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If Frequent Flyer points are anything to do with AN getting up and going then its better than David Copperfield can produce. For those stung by the loss of their points and with all the credit card issuers now offering loyalty points with QF I'd say that all those that going to board are already aboard QF. But with God knows how many million ever hopeful card users hoping to cash in their points don't get too upset if you need to book well ahead, say 2003-4 to get a seat.

But with the ACCC or whoever now looking at the cost of credit cards and we all know who is paying for those reward points - us poor suckers whether you are a card user a QF passenger or both.

It's all lights and mirrors, just see what you are getting - a min 1000 pts for a 1 hour flight and 20,000 pts to fly the same route on those hard earned points. Hardly a great deal. Anyone remember cigarette coupons? Reward points will go the same way.
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Old 18th Dec 2001, 16:42
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They'd get me back if they honoured my 100,000 points. Don't care if it takes 5 years or more, just as long as the points stay alive.

Don't care if it's Ansett MkII for internal Aus travel only or Star Alliance or whatever for everywhere, just as long as they are not lost.

AA
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