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Toyota enters aircraft sector

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Toyota enters aircraft sector

Old 16th Jan 2020, 12:06
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Join Date: May 2011
Location: NEW YORK
Posts: 590
Toyota enters aircraft sector

Toyota has invested $394MM in electric aircraft start up Joby Aviation, as part of a $590MM C round of funding..

The size of the investment suggests that Toyota's expressed long term interest in aviation is more than just casual. Yet the initial target market, short haul commuter flying, seems a niche needing more than just the aircraft to become mainstream. That makes the size of this investment surprising, it shows Toyota sees massive potential here.
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