Qantasanswers.com.au
Join Date: Apr 2009
Location: London-Thailand-Australia
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"Banana's selling pyjamas"
The Qantas pyjamas campaign is a world wide smash hit in the press....
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This twatter blunder just demonstrates how far removed the PR managers at Q are from their customers, more focused on appealing to the pollies in Canberra. Simply, they just couldn't see it happening, they don't understand the power of social media. "Banana's selling pyjamas" must be written in the Q employment criteria for these people holding PR positions.
Meanwhile on the same day over at the opposition it's all positive. Interesting what JB has to say
It's all been done, the Q PR deparment creative team at work? 
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Daily Mail
Qantas left red-faced after Twitter promotion hijacked by disgruntled passengers
As if grounding the entire Qantas fleet and being hit by a string of safety failures wasn't enough, the beleaguered Australian airline has once again found itself in hot water after an innocent question posted on Twitter was hijacked by angry passengers.
Qantas left red-faced after Twitter promotion hijacked by disgruntled passengers
As if grounding the entire Qantas fleet and being hit by a string of safety failures wasn't enough, the beleaguered Australian airline has once again found itself in hot water after an innocent question posted on Twitter was hijacked by angry passengers.
Qantas Twitter contest draws thousands of angry replies
A Twitter competition has drawn thousands of angry responses after Australian airline Qantas launched it amid a major labour dispute.
The airline asked people to describe a "dream luxury in-flight experience", offering Qantas gift packs as prizes.
But users of the micro-blogging service instead used the competition to vent their frustration with Qantas.
The contest ran a day after talks with unions broke down, and after Qantas grounded its entire fleet in October.
Thousands of passengers were stranded worldwide after the firm halted flights in an attempt to end months of strike action by workers angered by the firm's restructuring plans.
The "Qantas Luxury" promotion, launched on 22 November, quickly tapped into customers' ire.
A Twitter competition has drawn thousands of angry responses after Australian airline Qantas launched it amid a major labour dispute.
The airline asked people to describe a "dream luxury in-flight experience", offering Qantas gift packs as prizes.
But users of the micro-blogging service instead used the competition to vent their frustration with Qantas.
The contest ran a day after talks with unions broke down, and after Qantas grounded its entire fleet in October.
Thousands of passengers were stranded worldwide after the firm halted flights in an attempt to end months of strike action by workers angered by the firm's restructuring plans.
The "Qantas Luxury" promotion, launched on 22 November, quickly tapped into customers' ire.
Epic fail for Qantas Twitter competition - Yahoo! NewsCANBERRA (Reuters) - Australia's Qantas Airlines has been left red-faced after an ill-timed public relations campaign and Twitter competition backfired, drawing thousands of angry responses.
Qantas on Tuesday invited users of the micro-blogging site to enter a "Qantas Luxury" competition, asking people to describe their "dream luxury in-flight experience" and possibly win a pair of Qantas first-class pyjamas and a toiletries kit.
The timing of the PR exercise was questionable, coming just a day after Qantas and its unions broke off contract negotiations and after Qantas grounded its fleet in late October, a drastic move that stranded thousands of angry customers.
Qantas on Tuesday invited users of the micro-blogging site to enter a "Qantas Luxury" competition, asking people to describe their "dream luxury in-flight experience" and possibly win a pair of Qantas first-class pyjamas and a toiletries kit.
The timing of the PR exercise was questionable, coming just a day after Qantas and its unions broke off contract negotiations and after Qantas grounded its fleet in late October, a drastic move that stranded thousands of angry customers.
Meanwhile on the same day over at the opposition it's all positive. Interesting what JB has to say
Has anyone posted a funny cat video on t w i t t e r yet?
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