Bye Bye BLUE
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Join Date: Sep 2009
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So Polynesian Blue as far as I know the Samoan Govt want to keep the Polynesian name......Virgin not having a bar of it.....hence the agreement extension for a couple of months only no longterm deal...
Join Date: Feb 2001
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Here's how Air Transport World is reporting the news . . . interesting, I didn't realize that the Virgin brand was in question (my bold/italics)
Virgin Blue to drop 'Blue' as part of rebranding
Air Transport World
By Geoffrey Thomas | March 2, 2011
Virgin Blue will drop the “Blue” from its brand name, opting instead for a streamlined brand more in line with its push to lure business customers. But the airline's boss, former Qantas Executive GM John Borghetti, has stopped short of dumping the Virgin brand completely as the airline tries to redefine its place in the local market.
The airline’s brand consultant, Hans Hulsbosch, told The Australian that while the Virgin brand would continue to anchor the airline, Blue would no longer be part of it. The rebranding strategy is also expected to bring to an end several Virgin brand extensions in the region, including Pacific Blue, Polynesian Blue and V Australia.
Research has found that as Virgin moved to capture the business-class market dominated by Qantas, its brand was being held back by perceptions among business travelers that it was purely a budget airline.
The fragmentation of the brand is due to a 2000 agreement between Virgin Atlantic and Singapore Airlines, which prevents the Virgin brand being used outside Australia by Virgin Blue. However, the new branding may get around this issue.
Virgin Blue to drop 'Blue' as part of rebranding
Air Transport World
By Geoffrey Thomas | March 2, 2011
Virgin Blue will drop the “Blue” from its brand name, opting instead for a streamlined brand more in line with its push to lure business customers. But the airline's boss, former Qantas Executive GM John Borghetti, has stopped short of dumping the Virgin brand completely as the airline tries to redefine its place in the local market.
The airline’s brand consultant, Hans Hulsbosch, told The Australian that while the Virgin brand would continue to anchor the airline, Blue would no longer be part of it. The rebranding strategy is also expected to bring to an end several Virgin brand extensions in the region, including Pacific Blue, Polynesian Blue and V Australia.
Research has found that as Virgin moved to capture the business-class market dominated by Qantas, its brand was being held back by perceptions among business travelers that it was purely a budget airline.
The fragmentation of the brand is due to a 2000 agreement between Virgin Atlantic and Singapore Airlines, which prevents the Virgin brand being used outside Australia by Virgin Blue. However, the new branding may get around this issue.
FFS, It's going to be "Virgin Pacific"
This rumour has been going around for a while now and appears to have some substance. It's a good fit with its "sister" airline, Virgin Atlantic and would also include the NZ & Polynesian operations rather than being just an Australian operator.
Join Date: Nov 2004
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Interesting the www.virginaustralia.com.au website has now been disabled from the 'bookmark business' that was previously showing...
Join Date: Jul 2009
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I wonder if the new look will invole aeroplanes with red tail ? Just like VA and Virgin Atlantic Australian airports are boring enough without the 2 main competetors looking the same.