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Investors keen to see VBA's new product

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Investors keen to see VBA's new product

Old 22nd Feb 2011, 23:38
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I reaaly like the new uniforms they look professional and stylish (maybe a little bright). The new J Class seat looks fantastic.
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Old 22nd Feb 2011, 23:49
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ATR introduction

4 in service mid 2011. Capability of up to 18 aircraft.

ATR will replace E170 flying
- operating new regional network

ATR will provide
-operational flexibility
- superior economics
- maintain competitive customer experience

ATR72-competitive customer experience vs Q400
- wider aisle
- wider cabin
- wider overhead lockers

Last edited by GAFA; 23rd Feb 2011 at 00:09.
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Old 22nd Feb 2011, 23:54
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galleyhag....where did you see a pic of the new business class seat?
Id be keen to have a look at it!
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Old 23rd Feb 2011, 00:04
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I'm kinda hoping that they dont follow Virgin Atlantic's scheme, it would look too much like the opposition! Red tail, white fuselage...

Just my two cents.

Fuel-Off
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Old 23rd Feb 2011, 00:08
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Picture of the seat is in the ASX link. Lots of pics of seat and new uniforms.

Today is Phase 1, with Phase 2 announced before 30 June 2011. Phase 3 in 2012 will be about V Australia.

A330 business class cabin- best domestic business class product in the market.

New lounges, OOL and 2 others by end of 2011

Valet in Sydney April 2011.

Velocity re-launch prior to 31 DEC 2011.

New brand name prior to 30 June 2011.

Last edited by GAFA; 23rd Feb 2011 at 01:19.
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Old 23rd Feb 2011, 00:10
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whatever6719

If you click on the ASX link posted by GAFA on page 1 and go the PDF doc the J Class product is on page 21, 22 and 23. Cheers
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Old 23rd Feb 2011, 00:39
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Thanks for that Galleyhag.
All I can say is wow!!
I can see why QF are putting alot more skybeds on the Perth run to be able to compete.
What will they do with the 73's?? Are they going to put J in them as well?
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Old 23rd Feb 2011, 00:48
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I think it was great how the uniform was kept under wraps for so long with the likes of Facebook etc. Crews first saw the new uniform last October and the issue of the uniform started 3 weeks ago. Male flight crew are issued with R.M. Williams boots, which are airport friendly
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Old 23rd Feb 2011, 00:51
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Roll out of J and new cabin on the 737 to be completed by DEC 2011. Product will be revealed by 30 June 2011.
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Old 23rd Feb 2011, 00:52
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Saw the new uniforms on the bus this morning...
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Old 23rd Feb 2011, 00:58
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A330 business class cabin- best domestic business class product in the market.
Will Virgin Blue retain the 2-3-2 J configuration of the Emirates aircraft? I notice they only show the outside set of two seats in the images provided.

Those seats pictured are the newly-refurbished Emirates J product (A332/A343). They are the same model of seat as Qantas' old Dreamtime international J seat. They are 2-3-2 across. Seat pitch was originally 42", but was increased to 60" with the removal of a row of F 4-5 years ago.

Although 2-3-2, the seat pitch and comfort are vastly superior to Qantas' 2-3-2 or 2-2-2 (EBM-N). Qantas will soon be able to claim 'no middle seats in J'. Would that be a competitive advantage against Virgin, despite higher seat comfort (of QF's domestic config aircraft)?

Emirates Refurb'd J 60" Pitch (A332/A343)

Emirates Old J 42" Pitch (A332/A343)
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Old 23rd Feb 2011, 01:01
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Link to the catwalk show revealing the uniforms, including Elle in pilots uniform;

Photos: Virgin Blue unveils new uniform - Wings Down Under
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Old 23rd Feb 2011, 01:21
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Nice to see Pilots looking like Pilots again!!
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Old 23rd Feb 2011, 02:02
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yes kelpie, it only took ten years but finally another part of the BG egalitarian society legacy is dead and buried.
Other poor Godfrey era decisions yet to be taken out the back and shot, but JB can only reload the gun so fast!
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Old 23rd Feb 2011, 02:29
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More on Velcity changes

From Australian BT.

As part of its "New Blue" shakeup, Virgin Blue will relaunch its Velocity Rewards this year following a significant internal review into all aspects of the airline's frequent flyer programme.

Velocity is currently undergoing a fundamental "strategic review" as part of the Virgin Blue Game Change strategy, with the airline giving a cagey "prior to 31 December 2011" date for the new programme to be launched.

In the detailed documents seen by Australian Business Traveller, the plans for Velocity are highlighted as the "launch of a new loyalty program", signalling that this may well be more than just changing the signs on the doors.

Also on track for the same release period are a "roll out of domestic business class on Boeing 737 fleet", and "ongoing product improvements on the ground".

Improvements to the frequent flyer programme are part of Virgin Blue's plans for a "modest increase in our penetration of the higher yielding corporate and government traffic".

The airline has told the stock exchange that it wants to gain 5-10%, bringing its share of the lucrative market to 15-20%. Of course, it emphasises that the focus is on business return, not market share.

Frequent flyers will be interested to know that the airline is planning to increase the benefits of its alliance with Etihad, with a "fully integrated frequent flyer program in place with its partner Etihad with reciprocal benefits for members of both airline programs, and roll-out with Air New Zealand by mid 2011."

That's in addition to the recent closer partnership with sister airlines Virgin Atlantic and Virgin America, where frequent flyers can earn and redeem points or miles on all flights on a Virgin plane.

The airline also revealed that there are over 2.4 million Velocity members, with "approximately 1,100 new members joining Velocity every day".

Virgin Blue also drew attention to its car hire partners Hertz, Thrifty and Europcar, and its launch in December of its new partnership with Virgin Wines.
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Old 23rd Feb 2011, 09:26
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the party is about to be spoiled by FUEL, here we go again.
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Old 23rd Feb 2011, 10:36
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Well I definately dont have more than 5% holding, but do have a substantial holding in my eyes!
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Old 23rd Feb 2011, 12:11
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One thing the rat has done well always and VB seems to screw up is fuel hedging.

Has occurred more than once in the last couple of years and looks like it will bite VB again.

And what was wrong with the brown pants? Was easy to borrow c/c pants in the morning as you leave his room
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Old 23rd Feb 2011, 14:00
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Nice to see Pilots looking like Pilots again!!
Poo. I won't be the smartest looking pielot on the airport anymore.

What's the go with the two and three stripes? FO seniority or skill level?

Last edited by Capn Bloggs; 23rd Feb 2011 at 14:03. Reason: "looking" added
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Old 23rd Feb 2011, 15:38
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It's nice to see that the model companies are using larger size models these days
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