Virgin Blue lands the AFL contract

[Skynews]

Well explain how they get value for money, I haven't paid for a Qantas flight ( used FF twice) for several years, I like their adds, I have travelled, Bangkok Airways, Silk Air,Cebu Pacific, jester, and air asia equally (approximately). For the record I don't like jester and only use them when there is no choice. No advertising can change that. My razor isn't gillette and I have a telstra mobile due to coverage and internet speed. I have had four different car brands over the last 6 years. Even the 3 TVs in the house are different brands. One from Harvey Normal, one from JB Hi Fi and the third is really old, can't remember. Tell me how's the advertising affecting my spending habits.

I like coke adds and the old life saver adds, don't drink coke.

[Cactusjack]

One from Harvey Normal, one from JB Hi Fi and the third is really old, can't remember

Oh no, please don't mention Harvey Norman, now I do feel sick. And as for your third T.V perhaps it was a Dick Smith special ???

[Skynews]

Afraid not.

[Jabiman]

Well explain how they get value for money

You have admitted that certain advertisements are catchy and memorable.
You are a statistical sample of one so to say that the advertisements have no effect is mathematically meaningless.
If you were part of a group of 100 people all of whom remembered the ad, then the other 99 MAY have been influenced by it.
You can be sure that the bean counters in advertising have done their homework and know exactly how effective their marketing is.

[Mr. Hat]

Its always better to stick with facts no matter which colours you go for.

Happy to call a spade a spade. In this instance the spade has an improvement for VB in Oct. No doubt QF will come up trumps Nov. One thing I will predict though J* in Dec/Jan will be a shocker!

MICEBTN - Virgin Blue most reliable in October
Friday, 19 November 2010
For October 2010, on-time performance over all Australian routes operated by participating airlines (Jetstar, Qantas, QantasLink, Regional Express, Skywest Airlines, Tiger Airways and Virgin Blue) averaged 81.2 per cent for on time departures, and 79.7 per cent for on time arrivals.
Cancellations represented 0.8 per cent of all scheduled flights. The equivalent figures for October 2009 were 84.6 per cent for departures, 83.8 per cent for arrivals and 0.9 per cent for cancellations.

Of the major domestic airlines, Virgin Blue achieved the highest level of on-time departures at 85.8 per cent, followed by Qantas at 80.9 per cent, Jetstar at 75.6 per cent and Tiger Airways at 64.9 per cent. The regional airlines were led by Skywest at 89.8 per cent, followed by Regional Express at 87.8 per cent and QantasLink at 76.4 per cent.

Virgin Blue also achieved the highest on-time arrivals figure among the major domestic airlines at 84.7 per cent, followed by Qantas at 81.4 per cent, Jetstar at 75.7 per cent and Tiger Airways at 66.6 per cent. Skywest was the best-performing regional airline for on-time arrivals at 89.5 per cent, followed by Regional Express at 82.7 per cent and QantasLink at 72.6 per cent.

Jetstar had the highest percentage of cancellations for October 2010 at 1.5 per cent, while Regional Express had the lowest percentage of cancellations at 0.04 per cent.

Of the 55 routes which met the criteria for on-time performance reporting, the Canberra-Adelaide route had the highest percentage of on-time departures (96.4 per cent) and the highest percentage of on-time arrivals (95.2 per cent). The Sunshine Coast-Melbourne route had the lowest percentage of on-time departures (58.0 per cent) and the Townsville-Sydney route had the lowest percentage of on-time arrivals (60.4 per cent).

Cancellations were highest on the Sunshine Coast-Sydney route at 3.4 per cent, followed by Gold Coast-Sydney at 3.3 per cent, Gold Coast-Newcastle at 2.6 per cent, Sydney-Melbourne at 2.5 per cent and Melbourne-Sydney at 2.3 per cent.

Ayers Rock Airport recorded the highest percentage of on-time departures (90.6 per cent) and the highest percentage of on-time arrivals (also 90.6 per cent). Sunshine Coast Airport recorded the lowest percentage of on-time departures (67.0 per cent) and Coffs Harbour Airport recorded the lowest percentage of on-time arrivals (66.5 per cent).
The figures only refer to reported routes and do not cover all flights at these airports.

As for AFL, Personally I don't follow it but I think its revenue and advertising do that can't be a bad thing. I think VB are light years away from QF in their product personally. Time will tell maybe JB will step up shortly.

[tiger19]

According to Jeff Kennett yesterday, the reason Virgin Blue got the gig was that the AFL gave Qantas an ultimatum, dump the Socceroos and Wallabies or we will move to another airline. If DJ weren't interested, there was always Tiger or even Rex!!!

Kennett is right, the AFL must temper its arrogance The Roar - Your Sports Opinion

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