QF 744 doing circle work over Penty?
Lord Leverhulme (lever & Kitchen - Lux Soap) once famously said " I know 50% of my advertising budget is wasted. The trouble is that no one can tell me which half".
Evy is right. It's a legitimate marketing expense.
The flypast by the Jumbo was not directly connected to sales in the form of "Gee, there is an airline called Qantas, I think I'll go and buy a ticket"
Its connected to whats called "Brand Recognition" - which is to actually get the name "Qantas" connected to the word "Australia" and the word "Airline" and the notion "Good" and have that concept inserted into the heads of millions of motorsport enthusiasts.
Then hopefully when they enter a travel agency in Leeds or Dusseldorf to enquire about their next holiday destination, they might see a Qantas brochure, know what it is, and pick it up.
Evy is right. It's a legitimate marketing expense.
The flypast by the Jumbo was not directly connected to sales in the form of "Gee, there is an airline called Qantas, I think I'll go and buy a ticket"
Its connected to whats called "Brand Recognition" - which is to actually get the name "Qantas" connected to the word "Australia" and the word "Airline" and the notion "Good" and have that concept inserted into the heads of millions of motorsport enthusiasts.
Then hopefully when they enter a travel agency in Leeds or Dusseldorf to enquire about their next holiday destination, they might see a Qantas brochure, know what it is, and pick it up.
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Then hopefully when they enter a travel agency in Leeds or Dusseldorf to enquire about their next holiday destination, they might see a Qantas brochure, know what it is, and pick it up.
As it's such a great marketing coup, I expect from now on at EVERY GP anywhere in the world to see airlines doing flyovers.
Hmm, I wonder if QF would be game to do the same at a Thai G.P.?
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Sunfish...you could not be more wrong ...of course it is directly related to sales..
Do you think that they do it just to show that qantas is an airline and not a hubcap manufacturer.
It is about brand and that next time you want to fly you think about qantas.. advertising.....pure ,simple and effective..how many billboards do you see with Fosters at GP's around the world that do not sell Fosters but people watching in countries that do.
Ronnie Honker.....If they did have an aircraft in the vicinity at any other GP and they could get permission they would..other airlines do the same at other shows eg in the uk at Duxford and Gulf Air in the Bahrain GP
Do you think that they do it just to show that qantas is an airline and not a hubcap manufacturer.
It is about brand and that next time you want to fly you think about qantas.. advertising.....pure ,simple and effective..how many billboards do you see with Fosters at GP's around the world that do not sell Fosters but people watching in countries that do.
Ronnie Honker.....If they did have an aircraft in the vicinity at any other GP and they could get permission they would..other airlines do the same at other shows eg in the uk at Duxford and Gulf Air in the Bahrain GP
Ronnie,
It's the Qantas Aust F1 GP; one of those 'preferred partner airline' thingies. For anyone else to attempt to flyby the track would be ambush marketing and therefore NOT approved I'm sure. I'll bet QF wouldn't get a look in at the Dubai GP either unless it paid $25M for a logo on a wing etc. I'm with Sunfish, Elroy, Evy, King, UAs...... Haven't you ever wondered why marketers get paid bigger bucks and have bigger budgets than most of us put together?
It's the Qantas Aust F1 GP; one of those 'preferred partner airline' thingies. For anyone else to attempt to flyby the track would be ambush marketing and therefore NOT approved I'm sure. I'll bet QF wouldn't get a look in at the Dubai GP either unless it paid $25M for a logo on a wing etc. I'm with Sunfish, Elroy, Evy, King, UAs...... Haven't you ever wondered why marketers get paid bigger bucks and have bigger budgets than most of us put together?
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Jaysus....
What a bunch of wet blankets. It was a great show to see the big jet flying around melbourne. Not many people get to see the aircraft so low and slow.
Who gives a flying fig how much it costs. The exposure is fantastic. Everyone remember SAA flying around the test matches.
(Why do pilots think they can run a company). Guys & Girls, your employed to fly the damn thing, thats all.. nothing more, nothing less.
What a bunch of wet blankets. It was a great show to see the big jet flying around melbourne. Not many people get to see the aircraft so low and slow.
Who gives a flying fig how much it costs. The exposure is fantastic. Everyone remember SAA flying around the test matches.
(Why do pilots think they can run a company). Guys & Girls, your employed to fly the damn thing, thats all.. nothing more, nothing less.
Cheap is not every thing!
If all you guys practised what you are preaching, Virgin and Jetstar would be the majot airlines in Australia.
Whilst cost plays an important role for me, as it does for 99% of the population, actually enjoying the experience and feeling comfortable play an equal role.
When I purchase a ticket I compare price, times and the company.
Then I generally fly QANTAS. Why? The price is normally not significantly higher, in fact regualrly cheaper than Virgin.
The product, although going down hill to some degree, is still superior to virgin, and Jetstar, well they don't even rate.
Availability again QF wins most of the time.
If you are worried about wasting $$$$ how many of you have written to your respective companies with cost saving ideas, rather than tell us how you could run the company better than Dixon on prune??
Just to clarify I hope he rotts in hell myself, but he is just one of millions of management types selling the country down the tiolet.
If all you guys practised what you are preaching, Virgin and Jetstar would be the majot airlines in Australia.
Whilst cost plays an important role for me, as it does for 99% of the population, actually enjoying the experience and feeling comfortable play an equal role.
When I purchase a ticket I compare price, times and the company.
Then I generally fly QANTAS. Why? The price is normally not significantly higher, in fact regualrly cheaper than Virgin.
The product, although going down hill to some degree, is still superior to virgin, and Jetstar, well they don't even rate.
Availability again QF wins most of the time.
If you are worried about wasting $$$$ how many of you have written to your respective companies with cost saving ideas, rather than tell us how you could run the company better than Dixon on prune??
Just to clarify I hope he rotts in hell myself, but he is just one of millions of management types selling the country down the tiolet.
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I've managed to create a few low level flybys by QANTAS B744s, just by saying "Go round'.
They were generally much more spectacular than the GP effort.
Perhaps I should seek recompense from QF marketing for my assistance?
sep
They were generally much more spectacular than the GP effort.
Perhaps I should seek recompense from QF marketing for my assistance?
sep
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Ronnie,
Its true most clients will ask "whats the best fare to..." but the surprising thing is its usually followed with "and whats Qantas/Emirates". Its quite funny the number of people who will pay the 2500 QF fare to LAX when TN have a 1200 fare (with seats available). Same goes with the LX/AY vs BA/QF on the Kangaroo.
Actually had a client looking for fares to LAX ask about emirates - had no clue about the airline/where it was based/service ect just asked because they sponsored the footy or something. So it does work
Its true most clients will ask "whats the best fare to..." but the surprising thing is its usually followed with "and whats Qantas/Emirates". Its quite funny the number of people who will pay the 2500 QF fare to LAX when TN have a 1200 fare (with seats available). Same goes with the LX/AY vs BA/QF on the Kangaroo.
Actually had a client looking for fares to LAX ask about emirates - had no clue about the airline/where it was based/service ect just asked because they sponsored the footy or something. So it does work
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Originally Posted by Ronnie Honker
If it was such a brilliant marketing coup, then why didn't we see Jet*, Virgin Blue, Australian, and Emirates circling the place as well?
Too easy.
Too easy.
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Honker .....you're a plonker.
Huge exposure for Qantas. No, you are not going to be able to say that 1000 tickets were sold as a direct result of the flyover, but the flyover wasn't that type of advertising. It was all about maintaining the brand and a big plane flying low over corporate Australia and a global tv audience would have achieved that quite nicely.
Huge exposure for Qantas. No, you are not going to be able to say that 1000 tickets were sold as a direct result of the flyover, but the flyover wasn't that type of advertising. It was all about maintaining the brand and a big plane flying low over corporate Australia and a global tv audience would have achieved that quite nicely.
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Lighten up people.
How is it that nothing is ever said about the the F-111 'Dump and Burn' or the squadron of F-18's doing displays at events such as this. If you think about it, we are paying for the military display and what does it achieve? It is hardly an appropriate simulation of a bombing run so it is definately not a training flight nor does it scare other counties from attacking us, so what purpose do they serve.
Qantas' stunt will result in sales, resulting in more $ for the share holders.
MM
How is it that nothing is ever said about the the F-111 'Dump and Burn' or the squadron of F-18's doing displays at events such as this. If you think about it, we are paying for the military display and what does it achieve? It is hardly an appropriate simulation of a bombing run so it is definately not a training flight nor does it scare other counties from attacking us, so what purpose do they serve.
Qantas' stunt will result in sales, resulting in more $ for the share holders.
MM
Originally Posted by Merlins Magic
Lighten up people.
How is it that nothing is ever said about the the F-111 'Dump and Burn' or the squadron of F-18's doing displays at events such as this. If you think about it, we are paying for the military display and what does it achieve? It is hardly an appropriate simulation of a bombing run so it is definately not a training flight nor does it scare other counties from attacking us, so what purpose do they serve.
MM
How is it that nothing is ever said about the the F-111 'Dump and Burn' or the squadron of F-18's doing displays at events such as this. If you think about it, we are paying for the military display and what does it achieve? It is hardly an appropriate simulation of a bombing run so it is definately not a training flight nor does it scare other counties from attacking us, so what purpose do they serve.
MM
Q gets on the world TV stage and the ADF gets to show thousands of young people (potential recruits) something very action packed and dynamic.....which they look at and say, "I want to be apart of that". The more you have to chose from, the better quality recruits you get.
A real bombing pass is IN and OUT flat chat.....not good for spectator enjoyment. Multiple reattacks (as in a 10 min display) aren't very tactical - hence a formalised display to show off some of their handling characteristics.
Last edited by TruBlu351; 3rd Apr 2006 at 11:24.
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Well, despite all of the above discussion, the TV coverage was stuffed up! Channel 10 had gone to an ad break. Upon return there was a commentator saying "there goes the Qantas 747...." and there is a fleeting glimpse of some aeroplane in the distance.... So whilst I acknowledge there were other broadcasters there, the Australian free-to-air viewers saw virtually nothing of the QF fly-past.
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(Why do pilots think they can run a company). Guys & Girls, your employed to fly the damn thing, thats all.. nothing more, nothing less.
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