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Singapore wants a Shot at the Aussie/USA Route

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Old 10th Jan 2005, 01:31
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Singapore wants a Shot at the Aussie/USA Route

From Breaking News on The Australian's website.

Qantas under attack
By Nicki Bourlioufas
January 10, 2005

SINGAPORE Airlines has challenged the Federal Government to allow it to compete against Qantas on the lucrative Australia-US route while the Australian carrier has again defended its service standards.

"The time has come," Singapore Airlines chief executive Chew Choon Seng told a daily newspaper in a report published today.

"What we are looking for ideally is open skies beyond Australia to America," Mr Chew reportedly told the newspaper.

Qantas is protected from competition on the US-Australia trade route due to restricted-sky agreements between the Australian and Singaporean governments.

But Singapore Airlines reportedly wants a share of the lucrative route which has helped boost Qantas' earnings to record levels at time when many airlines are going bankrupt.

Mr Chew reportedly pointed to the $648.8 million profit posted by Qantas in 2004.

"The results from Qantas have been promising. Demand for travel on the route is as stable as it can get. By all measures stability has returned," Mr Chew told The Australian Financial Review.

The Australia-US passenger route is one of Qantas' most profitable due to its popularity and a lack of competition.

An open-skies arrangement with Singapore would allow that country's main carrier to fly direct to the US. Qantas would also have greater rights to travel between Australia and Asia.

Qantas chief executive Geoff Dixon said an open-skies arrangement would deliver an unfair advantage to Singapore Airlines.

"Open skies with Singapore would not deliver reciprocal opportunities for Australian carriers such as Qantas due to restrictions in Australia's bilateral agreements with third countries," Dixon said, according to the report.

Meanwhile, Qantas has defended its service standards in the pages of The AFR - the third time in the past week.

John Borghetti, executive general manager of Qantas, said the airline's service standards were world-class. He denied Qantas' cost-cutting had dragged down first- and business-class service.

"By any comparison, Qantas is one of the leading airlines in the world," Borghetti said in his third letter to the AFR in the past week.

That hasn't convinced all travellers. "It's a cash cow for Qantas. They are just milking it and they are not returning any investment in the route and it shows in the customer service," said a regular business and first-class traveller between the US and Australia, who declined to be named.

However, the traveller, who as a freight-forwarder regularly arranged the freight of goods between the US and Australia, said Qantas' trade performance was far superior to its passenger performance as there was more competition and investment by Qantas on the trade route.



My comment - Bring it on. The competition will be great for the traveller.
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Old 10th Jan 2005, 01:39
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They'll get all my business in a heartbeat.

What with a $11,000 round trip business class ticket (Qantas) from Syd to LAX it wouldn't take much for Singapore to grab loyalty.
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Old 10th Jan 2005, 01:56
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No doubt SQ would like open skies everywhere, why not? They have no domestic market for anyone else to cherry pick and are a small nation fortunately situated at the crossroads of Asia.

There is competition on the route already. Singapores arguments don't mean much. They have simply seen a lucrative route and wish to cherry pick it.

Why don't we see them demanding access to the Syd-Nou route? Or the Melbourne-POM. Darwin to Dili return? Or a thousand other thin, profitless routes? They can get stuffed as far as I am concerned.
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Old 10th Jan 2005, 02:00
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So what did Dicko see when he decided to pick this fight when he started Jet* asia? A lucrative route/s?....and his intentions are?...to cherry pick it/them?.... Its been said before, Dicko picked the fight now he had better finish it, for all our sakes, regardless of company!!!!!!!!

bbzbbzzzzbzbbzzzzzzzzzzzzzbbbzz
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Old 10th Jan 2005, 03:44
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Buzzy, Jetstar Asia, operates over what would be the Asian equivalent of the Australian domestic arena. If Singapore want to do a VB and start up here, they are free to do so already.
They don't want to do that however. They merely wish to cherry pick QF's most profitable route. Why give away profits that stay in Australia. Why give them to Singapore if we don't have to?

In fact isn't Jetstar Asia partially owned by the Sing govt?
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Old 10th Jan 2005, 04:42
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Bring it on:

Let SQ fly anywhere in the USA other than LAX. QF refuse to fly anywhere other than LAX so why not let another carrier fly SFO or other.

1. If SQ fly to anywhere other than LAX - I will be on it.
2. QF have screwed their loyal FF with the new system.
3. Failed attempts to get tickets a number of times on selected dates during the past month must mean full flights or very high load factors.
4. Competition will mean better service and deals on such a profitable route. IF JAL can offer Business SY-Tokyo-SFO for 5k then 11k on QF must be lucrative!.
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Old 10th Jan 2005, 06:10
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Thought SQ were going to back door this, as a major shareholder in Virgin and get Virgin to fly to the USA, and codeshare.

Politically easier for people to accept Virgin flying to the USA and Asia in the eight Australian registed A340-600 aircraft that are planned....opps did I say that ...

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Old 10th Jan 2005, 07:06
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Politically easier for people to accept Virgin flying to the USA and Asia in the eight Australian registed A340-600 aircraft that are planned....opps did I say that ...
I thought it was ex SQ -500's which SQ are not too happy with?

SQ are gonna replace them with B777-300ER equipment.

Probably better suited to a SYD-LAX type operation, due to payload restrictions on the SIN-LAX nonstops.....oops did i say that

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Old 10th Jan 2005, 08:29
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DJ...

SQ are happy with the 345, they were not happy with the earlier CFM powered 340's.

SQ dont have 8x345's

SQ dont have 346's

The 345 does SIN-JFK, up to an 18 hr flight, not SIN-LAX, SIN-YVR which the 777 does now.

The B777-300ER being a new unproven aircraft in SIngapore terms does not have CAAS ETOPS approval to allow it to do the direct SIN-JFK polar route (it would need at least 138 minutes), which the 345 does at present.


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Old 10th Jan 2005, 09:29
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It's not just SQ coveting SYD/LAX but so is Cathay and Virgin. Eventually, QF is going to lose the monopoly on this sector.
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Old 10th Jan 2005, 09:47
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Question

Do any of the Yank airlines use their reciprocal rights (which I assume form part of the agreement) to ply this route?

If it is so lucrative, and they don't, why not?
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Old 10th Jan 2005, 12:32
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United fly to both LAX and SFO. Others have rights but they are unused at the moment.
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Old 11th Jan 2005, 03:17
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Tues "Australian Financial Review" 11:05 AEDT

Qantas hits back

Qantas yesterday hit back at a call by Singapore Airlines for access to the lucrative Australia-North America route, saying such a move would give the Asian airline an unfair advantage in the region. Qantas chief financial officer Peter Gregg said Singapore Airlines already enjoyed considerable access to the Australian aviation market, which he described as one of the most liberal in the world. Mr Gregg's comments came after Singapore Airlines CEO Chew Choon Seng told The Australian Financial Review that it was time the federal government opened up the United States route since the global aviation industry had recovered from the combined shocks of the September 11, 2001, terrorist attacks in the US and the severe acute respiratory syndrome epidemic. Qantas was 3¢ higher at $3.72.

========================================
news.com.au 15:05 AEDT

Australia to discuss US route
January 11, 2005

TRANSPORT ministers from Australia and Singapore will meet next month to discuss opening routes from Australia to the US to Singapore Airlines, a move hotly contested by Qantas, a government spokesman said today.

A spokesman for Transport Minister John Anderson said the talks with his Singapore counterpart Yeo Cheow Tong would take place in mid-February in Canberra and had been called at Singapore's request.

The meeting comes amid talk of cut-throat competition between the two carriers after Qantas set up a low-cost Asian airline based in Singapore, Jetstar Asia, putting it in direct competition with the Singapore flag carrier in its home market.

Flights between Australia and the US are currently restricted to airlines from the two countries concerned and are among Qantas' most profitable routes.

The spokesman said the government was happy to talk to the Singaporeans about the issue and had some points of its own it wished to raise.

"The government will make its mind up after that and won't be pressured into making a decision," the spokesman said.

Australia would also be raising issues about limited access to the European market out of Singapore, he said.

Qantas has argued that it needs protection amid the turbulent world airline market after the attacks of September 11, 2001 but Singapore Airlines argues that the airline's soaring profits suggest otherwise.

The Australian flag carrier reported a record net profit of $648.4 million for the year to June 2004.

Qantas has said giving Singapore Airlines access to the Australia-US routes would effectively put it at a competitive advantage.

"Qantas could still not compete with Singapore Airlines on the majority of Singapore Airlines' routes between Singapore and the US due to restrictions in Australia's bilateral agreements with third countries," said Peter Gregg, the airline's chief financial officer.

Singapore Airlines also had the option to establish a wholly-owned Australian-based airline if it wished, he said, noting that fuel prices remain at record highs and the global aviation industry subject to many external shocks.

"Qantas is not protected and does not seek protection," Gregg said.

Agence France-Presse

===========================================

Last edited by Wirraway; 11th Jan 2005 at 03:43.
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Old 11th Jan 2005, 05:07
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T C o Borg

American Airlines do have rights on the SYD-LAX route and they exercise those rights by buying capacity on the QF flights (approx 6 flights per day). I believe that Northwest have rights but at this stage ar not using them - they might have lost them because normally it's a case of "use them or lose them".

Giving SQ rights on the SYD-LAX route would only be the foot in the door before they apply for rights on other potentially lucrative routes eg SYD-NRT, SYD-HKG, SYD-SHA. The island nation has nothing to offer in return so it would simply be a case of the revenue going to the Singapore economy at the expense of the Australian and US economies. All of us Australian taxpayers would lose out.

There is no level playing field in commercial aviation and our Government must recognise this and thus play hardball rather than be Mr Niceguy.
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Old 11th Jan 2005, 09:04
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SWH..
The 345 actually does do SIN-LAX. The 777 does SIN-LAX and SIN-YVR via Incheon, Seoul.
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Old 11th Jan 2005, 11:14
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American, Northwest, Continental and Hawaiian have all operated to Oz at some time. America West were planning to when they operated 747's. United still do, for now.

SQ will operate across the pacific, it is a fait a compli.

Bring it on - far better service than the "sense of entitlement" dished out in a Qantas cabin.
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Old 11th Jan 2005, 12:52
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stable approach,

Thank you for correcting me, checked the schedules I was wrong about JFK also, that is done with a 744 with one stop, apparently the A345 does SIN direct New York(EWR - Newark Intl). SQ22/SQ21, and LAX direct with SQ20/19 with teh A345.

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Old 11th Jan 2005, 14:35
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Why should SQ be given access to the US from OZ? Will it provide employment for Australians (or North Americans)? Will it inject revenue into the Australian economy? Will it promote Australia as a tourist destination?

Whilst I agree Qantas have been milking pax on this route for some time, surely then if it is so profitable then another US (or Australian) carrier would ply the route.

Why should the Australian government promote the export of Australian jobs? If Singapore want to opertate the route then make them employ Australains to operate it........

In all likelihood, the arrival of SQ on the LAX route will signal the end of United on the route, not a reduction in QF services as predicted. QF will most likey improve service standards and some frequencies in response whilst poor old United will finally fade off the Pacific.

How very sad.
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Old 11th Jan 2005, 19:55
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Tourist Numbers

In regard to increasing Australia's popularity as a tourist destination. I remember hearing not too long ago that due to the load factors on the route tourists were being discouraged from flying to Australia. So tourism industry suffers, but Qantas shareholders prosper.

Someone always pays when you restrict trade.
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Old 11th Jan 2005, 20:26
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Given that SQ already operate from Singapore itself through to LA, I don't see that they have much to support their argument to operate SYD - LAX. If it simply wasn't possible for them to operate in the manner in which they do now, then they may have a case to build an argument around.

However, as it stands, and as others have pointed out, SQ opersting SYD-LAX is no more than a cherry picking exercise, with the vast majority of all the profits made on the route to flow back into the coffers in Singapore . Not to mention the lack of any real gain for Autralia in terms of flow on benefits from having an 'open skies' arrangement with Singapore...
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