Jetstar launches with Magda power
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Jetstar launches with Magda power
Thurs "The Australian"
Jetstar launches with Magda power
QANTAS begins its $100 million push into the budget airline market today by revealing Magda Szubanski as the face of Jetstar. The fledgling airline is believed to have selected the comedy actor because of her high profile from the ABC series Kath & Kim, as well as her work on projects such as Dogwoman, Big Girls Blouse and movies such as Babe.
Szubanski was voted Australia's most popular celebrity last year in a survey by research company Audience Development Australia. The survey asked respondents to rate 600 celebrities, first on whether they were recognised, and second on how people felt about them. Szubanski's role as the netball-mad , lovelorn and long-suffering sidekick Sharon in the hit ABC series helped catapult her to the top of the list, ahead of other stars such as Rove McManus , Bert Newton, Ernie Dingo and Delta Goodrem. Jetstar is hoping Szubanski will be able to carry that affection across to the new brand.
The airline is expected to announce Szubanski's signing today in preparation for the May launch taking on Virgin Blue. Szubanski is likely to be positioned as the face of the airline directly against that of Virgin founder Richard Branson, who is regularly used as a marketing tool for the brand. She is expected to appear in mainstream advertising and at promotional events in the lead-up to the launch.
Jetstar is reportedly committing between $20-25 million to market the airline in its first year and aims to capture 30 per cent of the leisure travel market.
The move is the first clear sign of how Qantas plans to position the airline -- head to head with Virgin Blue in the no-frills category.
The airline's livery was unveiled late last year and features the five- pointed star from the Southern Cross and the airline's web address.
Jetstar will initially fly a fleet of Impulse Airlines Boeing 717s, but by next year the fleet will be comprised entirely of Airbus A320s, which are expected to throw up significant challenge to Virgin's fleet of Boeing 737s.
Launching the airline last year, Qantas chief executive officer Geoff Dixon said it was vital that the carrier carve a niche in the domestic leisure market. "Jetstar will offer a fresh and open approach to air travel, and be committed to offering its customers the lowest fares," Dixon said. "Jetstar is about simplicity and fun and we wanted our brand to encapsulate these qualities."
The signing of Szubanski also appears to answer any questions about Qantas's seriousness about the budget category.
Melbourne advertising agency Dewey Horton is understood to be working on a campaign for the launch. Neither Jetstar or Dewey Horton would comment on the signing of Szubanski ahead of an official announcement.
The airline is yet to reveal its routes or pricing structure, although details are expected by the end of the month.
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Jetstar launches with Magda power
QANTAS begins its $100 million push into the budget airline market today by revealing Magda Szubanski as the face of Jetstar. The fledgling airline is believed to have selected the comedy actor because of her high profile from the ABC series Kath & Kim, as well as her work on projects such as Dogwoman, Big Girls Blouse and movies such as Babe.
Szubanski was voted Australia's most popular celebrity last year in a survey by research company Audience Development Australia. The survey asked respondents to rate 600 celebrities, first on whether they were recognised, and second on how people felt about them. Szubanski's role as the netball-mad , lovelorn and long-suffering sidekick Sharon in the hit ABC series helped catapult her to the top of the list, ahead of other stars such as Rove McManus , Bert Newton, Ernie Dingo and Delta Goodrem. Jetstar is hoping Szubanski will be able to carry that affection across to the new brand.
The airline is expected to announce Szubanski's signing today in preparation for the May launch taking on Virgin Blue. Szubanski is likely to be positioned as the face of the airline directly against that of Virgin founder Richard Branson, who is regularly used as a marketing tool for the brand. She is expected to appear in mainstream advertising and at promotional events in the lead-up to the launch.
Jetstar is reportedly committing between $20-25 million to market the airline in its first year and aims to capture 30 per cent of the leisure travel market.
The move is the first clear sign of how Qantas plans to position the airline -- head to head with Virgin Blue in the no-frills category.
The airline's livery was unveiled late last year and features the five- pointed star from the Southern Cross and the airline's web address.
Jetstar will initially fly a fleet of Impulse Airlines Boeing 717s, but by next year the fleet will be comprised entirely of Airbus A320s, which are expected to throw up significant challenge to Virgin's fleet of Boeing 737s.
Launching the airline last year, Qantas chief executive officer Geoff Dixon said it was vital that the carrier carve a niche in the domestic leisure market. "Jetstar will offer a fresh and open approach to air travel, and be committed to offering its customers the lowest fares," Dixon said. "Jetstar is about simplicity and fun and we wanted our brand to encapsulate these qualities."
The signing of Szubanski also appears to answer any questions about Qantas's seriousness about the budget category.
Melbourne advertising agency Dewey Horton is understood to be working on a campaign for the launch. Neither Jetstar or Dewey Horton would comment on the signing of Szubanski ahead of an official announcement.
The airline is yet to reveal its routes or pricing structure, although details are expected by the end of the month.
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The best of Magda Szubanski's humour is satirical. Can't wait to see how this fits into the "Face of Qantas". 
Interesting times ahead, indeed !
Interesting times ahead, indeed !
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Virgin Blue uses babes to promote its airline...
Jetstar uses Magda...
There goes the bloke market...
Don't get me wrong I reckon Kath & Kim is a great show but not what I would be promoting an airline with...
Go the states hooters airline
Bit like having Crikey promote a Territory Train...
Jetstar uses Magda...
There goes the bloke market...
Don't get me wrong I reckon Kath & Kim is a great show but not what I would be promoting an airline with...
Go the states hooters airline
Bit like having Crikey promote a Territory Train...
Economy Seat
Would she fit in an economy sized seat I wonder, or would she need one for each cheek?
There is no business class on these things is there?
So with the spreading girth of all the burger munching westies that would probably buy tickets on an airline like this, I wonder what a plane full of fat slob tourists would be like to travel on. Errrgh - horrible images conjure in my mind...
There is no business class on these things is there?
So with the spreading girth of all the burger munching westies that would probably buy tickets on an airline like this, I wonder what a plane full of fat slob tourists would be like to travel on. Errrgh - horrible images conjure in my mind...
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Bet you it'll be very funny and something that sticks in your mind.
So what if she is a bit big. So are heaps of pilots I've met over the years, and I certainly didn't judge an airline by the size of their ar*e, nor refuse to fly on their aircraft.
Next time I have to fly to Melb I'll be sure to inspect the crew first and make an informed decision on what they look like as to whether I'll fly with 'em or not.
So what if she is a bit big. So are heaps of pilots I've met over the years, and I certainly didn't judge an airline by the size of their ar*e, nor refuse to fly on their aircraft.
Next time I have to fly to Melb I'll be sure to inspect the crew first and make an informed decision on what they look like as to whether I'll fly with 'em or not.
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This is really just another admission by Pornstar.
This clearly shows exactly what type of passenger the 'star is going for..
Trailer Trash.
I guess the inflight entertainment will be the springer show.
This industry truely has sunk to new lows...
This clearly shows exactly what type of passenger the 'star is going for..
Trailer Trash.
I guess the inflight entertainment will be the springer show.
This industry truely has sunk to new lows...
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I suppose only the rich and beautiful fly with the skygods then, is that correct? To me it seems indicitive of a certain type of personality to degrade the people that pay your wages, but then thats the Spirit of Australia. right back at you.
How would you like your chip served Captain? On my shoulder thank's now get out of my cockpit!
right back at you. How would you like your chip served Captain? On my shoulder thank's now get out of my cockpit!
Last edited by Rostov; 14th Feb 2004 at 06:40.
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This clearly shows exactly what type of passenger the 'star is going for.
Trailer Trash.
Trailer Trash.
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Crikey Sonny. Now that is an entrenched attitude if Ive ever seen one. I have heard this statement many a time. Ever worked on a station Sonny? No silver service or roll kneck skivvies there matey.
As Rostov said, these are the people that pay your wages. You guys really are your own worst enemies. Dont believe your own publicity.
Yours in Trakkies, DM
As Rostov said, these are the people that pay your wages. You guys really are your own worst enemies. Dont believe your own publicity.
Yours in Trakkies, DM
Nunc est bibendum
Once again we fall into the trap of branding the 'many' because of perceived failings of a 'few'. I don't label all DJ crew as grand standing idiots because of the false, inane and ultimately cowardly postings of one (NG) so the reverse shouldn't happen either with crews from other airlines- QF or not! 
Also goes to show that people ignore the thirty decent posts from those who are fairly easily recognisable as coming from a particular airline and hone in on the one post that they reckon proves their point about the stupidity of ALL of the opposition. Talk about a confirmation bias! And to think this is supposed to be a 'Professional' Pilots network!
Also goes to show that people ignore the thirty decent posts from those who are fairly easily recognisable as coming from a particular airline and hone in on the one post that they reckon proves their point about the stupidity of ALL of the opposition. Talk about a confirmation bias! And to think this is supposed to be a 'Professional' Pilots network!
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"negotiations about jobs in Jetstar are about firstly ensuring that AIPA remains relevant in the long term........... have industrial coverage of the Jetstar pilots and we will not get coverage without their interest and support." (edited for the obvious reason's) Sound familiar?
I would think that the JQ pilots that read this thread and read a post like what sonny has to offer would not expect that some QF pilots are at all interested in what their work bretherin are trying to achieve least of all aligning the two.
Maybe this needs to be addressed at QF.
After all we are all profesional pilots and the last thing we need is people scuttling our ship from the inside on the verge of a JQ vote.
Sonny maybe you should shut up, you are screwing yourself and more importantly all your work mates. If you regard your work colleges as mates however? But then maybe you are to stubborn to care.
I would think that the JQ pilots that read this thread and read a post like what sonny has to offer would not expect that some QF pilots are at all interested in what their work bretherin are trying to achieve least of all aligning the two.
Maybe this needs to be addressed at QF.
After all we are all profesional pilots and the last thing we need is people scuttling our ship from the inside on the verge of a JQ vote.
Sonny maybe you should shut up, you are screwing yourself and more importantly all your work mates. If you regard your work colleges as mates however? But then maybe you are to stubborn to care.
Last edited by Rostov; 14th Feb 2004 at 19:02.
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Very nicely put Rostov. Im not sure if guys like Sonny are acually aware that the 1 in 3 deal will be put to a vote at JetStar.
People like Sonny should be gagged for the benefit of all the good guys at Mainline.
DM
People like Sonny should be gagged for the benefit of all the good guys at Mainline.
DM
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We all know you are a 737 F/O Sonny, just have a search on your posts.
It doesn't take rocket science to figure out who for. I wonder if you are so vocal on Qrewroom?
It doesn't take rocket science to figure out who for. I wonder if you are so vocal on Qrewroom?