The new NATS logo - Wanna laugh ?
Join Date: Mar 2002
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Corporate re-branding is often used by companies to cover up costs which they don't want to account for. If a company has 'lost' money, or does not want to account for where it has gone (as it may show some incompetencies among the board) rebranding is a convenient way of covering it up. You can say that it cost £1Million to rebrand the company, when actually if you really knew where £1 Million went, some directors would be collecting their P45.
Not suggesting this is the case here, but just adding my 2p worth.
Not suggesting this is the case here, but just adding my 2p worth.
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Originally Posted by Spamcan defender
Very impressed with the free beverage voucher.
Spamcan
Spamcan
C
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Checked again for the free beverage voucher. Nothing there. Is this the new way to seperate the troops. If we get one, would we be able to spend it in the new bar they have put into Scottish??????
Mind you, its only 25p a pint. Better to use the voucher on the free coffee we get for 14 weeks of no delays!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Mind you, its only 25p a pint. Better to use the voucher on the free coffee we get for 14 weeks of no delays!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Originally Posted by clearthedecks
Corporate re-branding is often used by companies to cover up costs which they don't want to account for. If a company has 'lost' money, or does not want to account for where it has gone (as it may show some incompetencies among the board) rebranding is a convenient way of covering it up. You can say that it cost £1Million to rebrand the company, when actually if you really knew where £1 Million went, some directors would be collecting their P45.
Not suggesting this is the case here, but just adding my 2p worth.
Not suggesting this is the case here, but just adding my 2p worth.
StandupfortheUlstermen
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Originally Posted by Me Me Me Me
They genuinely do just throw silly money at consultants for things like this.
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Originally Posted by Standard Noise
That's as may be, but my bloody dog could've come up with something better than that, and all for a tin of Pedigree Chum!....................and a hundred grand for her wonderful owner.
I say there boy
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Originally Posted by Spamcan defender
Funny how the bloke behind the counter instinctively knew I would go for an extra tall, super-deluxe with all the trimmings .
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I got all my free crap associated with this debacle today.
The scariest thing (even more so than the cost of it all) is the way management all the way down to a lot of Watch Managers have bought into all this bulls t. It really is the emporer's new clothes. I've heard and read things from people who I've always thought as being pretty down to earth and it's as though they've been possessed by buzzword-spouting aliens. It's not worth trying to give an honest opinion about it all because you just get threatened with being burnt at the stake for heresy!
I've been in NATS just long enough to remember New Horizons and how that wasn't the great new dawn that was promised. However, I've never felt that as a group of workers we've been so far adrift from our managers. We're constantly getting told that "the staff are NATS" but I genuinely think most of them have forgotten that it's about safe, orderly and expeditous flow of air traffic and now think that it's about playing at running a business that doesn't actually do anything and seeing who can come up with the most new buzzwords, (or in their words, "being progressive").
Only 32 years to go though.
The scariest thing (even more so than the cost of it all) is the way management all the way down to a lot of Watch Managers have bought into all this bulls t. It really is the emporer's new clothes. I've heard and read things from people who I've always thought as being pretty down to earth and it's as though they've been possessed by buzzword-spouting aliens. It's not worth trying to give an honest opinion about it all because you just get threatened with being burnt at the stake for heresy!
I've been in NATS just long enough to remember New Horizons and how that wasn't the great new dawn that was promised. However, I've never felt that as a group of workers we've been so far adrift from our managers. We're constantly getting told that "the staff are NATS" but I genuinely think most of them have forgotten that it's about safe, orderly and expeditous flow of air traffic and now think that it's about playing at running a business that doesn't actually do anything and seeing who can come up with the most new buzzwords, (or in their words, "being progressive").
Only 32 years to go though.
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Even the Telegraph is amused
Eye-popping NATS
Here's the new logo for the air traffic controller NATS, which has changed its name to - NATS.
Bored with the dull blue and white crest inherited from the Civil Aviation Authority, the brand junkies have gone wild.
Apparently, this Austin Powers-style colour scheme is "designed to bring alive NATS' ambitions".
"It points to our future as we strive to lead the way technically, operationally, commercially and politically."
Dizzy yet? You should take a look at the website.
Here's the new logo for the air traffic controller NATS, which has changed its name to - NATS.
Bored with the dull blue and white crest inherited from the Civil Aviation Authority, the brand junkies have gone wild.
Apparently, this Austin Powers-style colour scheme is "designed to bring alive NATS' ambitions".
"It points to our future as we strive to lead the way technically, operationally, commercially and politically."
Dizzy yet? You should take a look at the website.
Beady Eye
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Originally Posted by YDOIBOTH
Apparently, this Austin Powers-style colour scheme is "designed to bring alive NATS' ambitions".
"It points to our future as we strive to lead the way technically, operationally, commercially and politically."
"It points to our future as we strive to lead the way technically, operationally, commercially and politically."
For those that don't know what a fimble is: http://www.bbcmagazines.com/fimbles/
BD
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Rolaaand,
What about the rest of ''our'' Team, some of whom are not as directly involved, but still have the same aim?
That's right,"our" aim is to stop the planes hitting each other. Me and you and the rest of the ATCO's.
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Could be worse...
Or to be really radical..
Oops - forgot! Can't use that one any more! So, how about
Definately an outright winner!
Rgds
T3
PS NATS Ltd does exist - a simple search turned up http://www.nats.ltd.uk/ , as opposed to http://www.nats.co.uk/
Or to be really radical..
Oops - forgot! Can't use that one any more! So, how about
Definately an outright winner!
Rgds
T3
PS NATS Ltd does exist - a simple search turned up http://www.nats.ltd.uk/ , as opposed to http://www.nats.co.uk/
Last edited by tug3; 31st Mar 2006 at 21:48.