ORAC
29th Jan 2003, 19:19
CNN - January 29 - Delta unveils new low-fare airline, Song
ATLANTA, Georgia (CNN) -- Delta Air Lines hopes its new low-fare airline, Song, will strike the right chord with cost-conscious travelers.
The airline announced the new venture Wednesday in New York, where Song's maiden voyage will originate on April 15, according to a statement posted on Delta's Web site. After that, Song will begin flying customers between the Northeast and Florida, with 144 daily flights by October.
One-way fares are expected to range between $79 and $399.
"It's our goal to make flying the way it used to be -- fun, exciting, interesting or simply relaxing -- whatever the customer is looking for that day," said John Selvaggio, president of Song and a 30-year veteran of the airline industry.
Song, which claims to be "the world's most innovative low-fare airline service," will have such amenities as increased legroom, personal touch-screen video monitors at every seat, digital satellite television, and digitally streamed MP3 audio programming allowing passengers to select a personal play list from an extensive list of audio files.
"Song represents an aggressive initiative to compete in the low-fare market," Selvaggio said. "It will not only offer low fares but lower operating costs, making it successful where previous attempts by other major airlines have failed."
Song, which has a fleet of 36 Boeing 757 aircraft, will fly to and from all three major airports in New York City (JFK, LaGuardia and Newark); Boston; Washington, D.C.; and Hartford, Connecticut.
In Florida, the airline will fly into and out of Fort Myers, Fort Lauderdale, Tampa and Orlando.
ATLANTA, Georgia (CNN) -- Delta Air Lines hopes its new low-fare airline, Song, will strike the right chord with cost-conscious travelers.
The airline announced the new venture Wednesday in New York, where Song's maiden voyage will originate on April 15, according to a statement posted on Delta's Web site. After that, Song will begin flying customers between the Northeast and Florida, with 144 daily flights by October.
One-way fares are expected to range between $79 and $399.
"It's our goal to make flying the way it used to be -- fun, exciting, interesting or simply relaxing -- whatever the customer is looking for that day," said John Selvaggio, president of Song and a 30-year veteran of the airline industry.
Song, which claims to be "the world's most innovative low-fare airline service," will have such amenities as increased legroom, personal touch-screen video monitors at every seat, digital satellite television, and digitally streamed MP3 audio programming allowing passengers to select a personal play list from an extensive list of audio files.
"Song represents an aggressive initiative to compete in the low-fare market," Selvaggio said. "It will not only offer low fares but lower operating costs, making it successful where previous attempts by other major airlines have failed."
Song, which has a fleet of 36 Boeing 757 aircraft, will fly to and from all three major airports in New York City (JFK, LaGuardia and Newark); Boston; Washington, D.C.; and Hartford, Connecticut.
In Florida, the airline will fly into and out of Fort Myers, Fort Lauderdale, Tampa and Orlando.