Hasselhof
21st Dec 2016, 02:27
So apparently this happened today
http://www.brisbanetimes.com.au/content/dam/images/g/t/f/o/5/t/image.related.articleLeadwide.620x349.gtfobo.png/1482285649416.jpg
Airliner wrapped in Christmas paper at Brisbane Airport
Festive season travellers were greeted with what appeared to be an extravagant gift at Brisbane Airport on Wednesday morning – a gift-wrapped airliner.
But anybody wondering whether it was a Christmas gift from a particularly wealthy person to a particularly lucky one would have been disappointed to learn it was just a publicity stunt.
The Alliance Airlines Fokker 70 was decked out in blue wrapping paper in an eyecatching campaign for a lottery company.
The 80-seat plane was parked on the tarmac in front of Brisbane's busy domestic terminal as part of creative agency GPY&R's "dream gift" campaign for Powerball.
"We wanted this year's Christmas campaign to capture maximum eyeballs and engage with travellers in a fun way," GPY&R Brisbane executive creative director Brendan Greaney said.
"Also, I wouldn't mind if someone gave me a private jet."
The campaign was designed to be social media-led.
To that end, it appeared successful on Wednesday, with several travellers – and the airport itself – tweeting their images.
Airliner wrapped in Christmas paper at Brisbane Airport (http://www.brisbanetimes.com.au/business/media-and-marketing/airliner-wrapped-in-christmas-paper-at-brisbane-airport-20161221-gtfobo.html)
I'm surprised they didn't use one of the Mineralogy ones slowly rusting away up near 14/32... be a disappointing find when you unwrapped it though :}
http://www.brisbanetimes.com.au/content/dam/images/g/t/f/o/5/t/image.related.articleLeadwide.620x349.gtfobo.png/1482285649416.jpg
Airliner wrapped in Christmas paper at Brisbane Airport
Festive season travellers were greeted with what appeared to be an extravagant gift at Brisbane Airport on Wednesday morning – a gift-wrapped airliner.
But anybody wondering whether it was a Christmas gift from a particularly wealthy person to a particularly lucky one would have been disappointed to learn it was just a publicity stunt.
The Alliance Airlines Fokker 70 was decked out in blue wrapping paper in an eyecatching campaign for a lottery company.
The 80-seat plane was parked on the tarmac in front of Brisbane's busy domestic terminal as part of creative agency GPY&R's "dream gift" campaign for Powerball.
"We wanted this year's Christmas campaign to capture maximum eyeballs and engage with travellers in a fun way," GPY&R Brisbane executive creative director Brendan Greaney said.
"Also, I wouldn't mind if someone gave me a private jet."
The campaign was designed to be social media-led.
To that end, it appeared successful on Wednesday, with several travellers – and the airport itself – tweeting their images.
Airliner wrapped in Christmas paper at Brisbane Airport (http://www.brisbanetimes.com.au/business/media-and-marketing/airliner-wrapped-in-christmas-paper-at-brisbane-airport-20161221-gtfobo.html)
I'm surprised they didn't use one of the Mineralogy ones slowly rusting away up near 14/32... be a disappointing find when you unwrapped it though :}