Cathay Brand Refresh

[B-HKD]

Cathay Pacific readies 'brand refresh' - Australian Business Traveller (http://www.ausbt.com.au/cathay-pacific-readies-brand-refresh)

Reveal is mid November.

Rumor has it, the grey cheatline will go.

Can anyone confirm? B-KQS just got painted in KPAE, (in current livery). Why bother painting the aircraft in the current livery when the new one is just 30 days away?

http://s17.postimg.org/jbi4d4r27/image.jpg

Here the new logo on a "leaked" inflight meal box sample.

Anyone have more info?

[Threethirty]

Looks the same to me.

[Average Fool]

Don't know

Don't care

[Moer toe]

What?? A Mushroom as our new logo?

I thought it's only pilots who are associated with mushrooms..

[ron burgandy]

"We had some of our major sales regions say that we can't call ourselves "Cathay Pacific' because people would think we are a Chinese restaurant!" Cheng laughs.
"People said 'You must have Airline or Airways attached to your name'."
Cathay Pacific was also one of the few airlines at the time which didn't include the name of a country in its brand. "Among Singapore Airlines, British Airways, Japan Airlines, Thai and so on, we were an odd one out."


Maybe someone should let Cheng, the Director of Sales and Marketing, know that the actual name of the company is 'Cathay Pacific Airways'. :ugh:

[Soul planet]

Maybe marketing department should print a couple thousands of Ebola face mask with 'world's best airline' on it. Definitely works better than a mug lid! :}

[stevieboy330]

They choose the mushroom because it is widely understood that mushrooms are kept in the dark & fed Bull****, just like their Pilots ! I think they are very clever !

[LapSap]

Cathay Pacific was also one of the few airlines at the time which didn't include the name of a country in its brand. "Among Singapore Airlines, British Airways, Japan Airlines, Thai and so on, we wer

Errr, what does he think "Cathay" means?

[kmagyoyo]

China Airlines. Rebranding done. Please deposit $1 billion dollars in my bank account for my consulting fee.

[boocs]

Cathay Pacific's 40 years Sydney link beat the odds | Plane Talking (http://blogs.crikey.com.au/planetalking/2014/10/21/cathay-pacifics-40-years-sydney-link-beat-the-odds/)

[Just Do It]

Cathay
Cathay (/kæˈθeɪ/) is the Anglicized version of "Catai" and an alternative name for China in English.

[SMOC]

Red paint must be expensive. :ugh:

[monster330]

This is sooooo important.

Just can't wait. Excited and everything.

[dartman2]

If they change the paint job and flight attendant uniforms they are heading towards receivership. They are signs that seem to repeat in this industry

[geh065]

No its normally receivership first and then they change the scheme.

[VR-HFX]

I think Hal was the only guy who ever used the same hat for 30 years...and now make that 43 years:ok:Surely an all-comers record. Forget brand refresh...let's go retro:ok: BTW, who is that with Goot and Hal in the original photo? PD perhaps?

[Soul planet]

qOw44VFNk8Y

The Most Epic Safety Video Ever Made #airnzhobbit

This is the REAL brand refresh, sorry cx you cant even.

[CXKA]

So our aircraft still will look old and dated but hey the lounges will be cool and refreshed...and it only took experts from Hong Kong, UK and Germany to come up with this amazing 'select all, resize, delete background ' logo! I should have given my $2000 bonus last year to help fund this ;-)

[B-HKD]

So our aircraft still will look old and dated but hey the lounges will be cool and refreshed...and it only took experts from Hong Kong, UK and Germany to come up with this amazing 'select all, resize, delete background ' logo! I should have given my $2000 bonus last year to help fund this ;-)

So its confirmed that there are no changes whatsoever to the livery?

Why make the P and C lower case :ugh:

The next chapter | (http://www.cathaypacific.com/thenextchapter/)

[Soul planet]

18 months preparation for that??! :}

Looks the same to me, if anything its the MUSIC in the video. Minus the music, stare at the logo, :yuk: :yuk:

[Soul planet]

http://www.animalhi.com/thumbnails/detail/20121101/video%20games%20angry%20birds%20yellow%20bird%20yellow%20bac kground%201920x1200%20wallpaper_www.animalhi.com_54.jpg


But why did it remind me of the Yellow Angry Bird?

[OK4Wire]

They haven't made the P and C lower case, they've just been given the same font point as the rest of the words.

[Threethirty]

There has to be a new paint scheme with that new logo. Not that I really care.

[MrClaus]

New logo that looks like the old logo.

New website that looks like all the other airlines websites.

A few new briefing rooms for the cabin crew.

That's the new 'strategy' from the top. I honestly think we make money in spite of ourselves.....

[Lowkoon]

Next time we get a new paint job, can we please have colours that don't blend in perfectly with the pollution?

[Soul planet]

Remember American Airlines with their new paint scheme? Who cares in the end? Did it bring more business? Similarly does this new angry bird logo make a difference?

Same sh*t different toilet paper. :8

[Progress Wanchai]

"The Next Chapter"??

I must have slept through the previous installment.
What happened?

[Cafe City]

Those from Oz a long time ago will remember Ansett Airlines spending millions on adding a full stop after Ansett as their corporate logo ie "Ansett."

That went well, didn't it??!!!


As alluded to above- once you have to start resorting to this sort of pathetic sh1t to get noticed, you're definitely on the way to the knackery.

:yuk:

[Captain Dart]

There were two more logo changes. Ansett was doing quite well with the full stop until 'that year', when it took on its pilots, after which the livery changed from 'ANSETT. ' with the 'shooting stars' on the tail, to Ansett Australia with a stylised Aussie flag and later a stylised Southern Cross on the fin (both of which I call the 'scab colours').

It was in the 'Ansett Australia'/Southern Cross livery in which the airline went down some 12 years later.

[bogie30]

It's still a shark's fin.

[Soul planet]

http://www.ivstatic.com/files/et/imagecache/636/files/slides/Big-Bird-860.jpg


People, they make a big bird.

[bang ding ow]

funny, snide, cynical commentary on the rebrand in Lai See this am (sat).....guff!! I wonder which "brain surgeon" was responsible for this? Our profit sharing at work....:confused:

[ByAirMail]

Apparently some Feng Shui master was not happy with the red line at the bottom of the logo, it cut the birds tail ( wing brush ) and represent blood bleeding from it ..... He suggested a couple of million $ consultancy fee to him and some associates could stop the Swire bird from bleeding.

[Ex Douglas Driver]

From SCMP Lai See 25/10/14

Cathay marketing nonsense

Cathay Pacific has made a small change to its logo and introduced what it calls "a new design philosophy.' But this change is accompanied by some of the most cringe-making drivel that makes you wonder about some parts of the airline. Lai See is a fan of the airline. Indeed when asked not so long ago at a function what improvements we would make to the airline, our response was that just so long as we arrived and departed safely, everything else was peripheral.

Cathay pays a great deal of attention to safety, way more than it is legally required to do both in its training and operations, but we hear little of that. The marketing nonsense that accompanies the new logo, it seems to us, undermines the fundamental qualities that make it a good airline. The airline, we hope, is not seeking to compete on marketing BS. There wasn't much wrong with the old logo, but OK, the new one has a slightly more modern look to it.

Discussing the redesign of its classic brushwing logo, the creative designer says: "Essentially we simplified the logo and we set the brushwing free." Cathay's marketing manager says: "What we are now embarking on is a process of refinement - how design can improve the way we are experienced by our customers." He adds: "We are looking closer at every step along the customer journey, the overall experience and the touch points where our brand can resonate." Yes we all know design is important, but up to a point. To read this guff you'd think the new logo had been designed by Michelangelo.

[Threethirty]

From reading the FAQ's it seems they are not going to change the livery. So you'll have the old outdated logo and titles on the aircraft and the new scheme everywhere else, what sort of message is that sending out! Very inconsistent.

[Beta Light]

Inconsistency is a CX training brand mark.

[Yonosoy Marinero]

Website's online, and wow, can you feel the generic, vanilla dotcom rebranding permeate your senses?...

I must say the depressing feeling you get from the new tasteless design and colors blends quite well with the mystic heavy-particulate fog that shrouds HK these days.

I suppose the same brilliant mind behind the old new no recline eco and coffin bizzy class seats was called to action again?

With any luck, they will pull the same Jedi mind trick they did for that fiasco:

-Do you like the new logo?
-No
-You WILL like the new logo *waves hand*

But who cares? As long as it didn't cost us millions of dollars worth of 'expert' consulting...
Or did it?

Did it?

[Soul planet]

http://www.treesntrends.com/v/vspfiles/photos/UT-50790-2.jpg

Is this the real thing when you turn on the lights?

[sizematters]

Cathay Pacific........the next chapter


Chapter 11 .....................????

[CPA777]

Looks more and more like a budget airline.

[Soul planet]

Agreed.
And is it me, or it looks like the hand sign language for Blah-blah talkative?

https://scontent-b-nrt.xx.fbcdn.net/hphotos-xpf1/v/t1.0-9/10603521_550932781717096_4560190794971372253_n.jpg?oh=da9564 7ceff7cd7f9c1acd69ae0e360a&oe=54E50646

http://www.sherv.net/cm/emo/word/bla-bla-emoticon.gif

Please enlighten me. Thanks.

[Farman Biplane]

cathay pacific a'la facebook a'la twitter a'la tiger

The next chapter?