VH-Cheer Up
3rd Dec 2013, 06:25
From Bloomberg (see whole article (http://www.businessweek.com/articles/2013-12-02/airbus-to-customers-your-200-million-plane-is-not-a-lemon#r=read))
Two years after ending production of its A340 jet, Airbus is scrambling to persuade customers who bought the $200 million aircraft that they aren’t stuck with a gas-guzzling lemon.
Airbus (EAD:FP) marketing executives have scheduled a Dec. 4 meeting in London with representatives of airlines and leasing companies that purchased the A340. The goal, according to analysts briefed on the event, is to reassure customers they can still resell or lease their A340s, even though the plane was discontinued in part because it can’t match the fuel efficiency of two-engine models that are increasingly popular among airlines.
An Airbus spokeswoman confirmed that the company will hold an A340 marketing event in London this week but said she did not have additional details.
Two years after ending production of its A340 jet, Airbus is scrambling to persuade customers who bought the $200 million aircraft that they aren’t stuck with a gas-guzzling lemon.
Airbus (EAD:FP) marketing executives have scheduled a Dec. 4 meeting in London with representatives of airlines and leasing companies that purchased the A340. The goal, according to analysts briefed on the event, is to reassure customers they can still resell or lease their A340s, even though the plane was discontinued in part because it can’t match the fuel efficiency of two-engine models that are increasingly popular among airlines.
An Airbus spokeswoman confirmed that the company will hold an A340 marketing event in London this week but said she did not have additional details.