View Full Version : Tiger rebranded
Chocks Away
3rd Jul 2013, 05:51
Rebranding (http://www.theaustralian.com.au/business/aviation/tiger-airways-australia-rebranded-tigerair-australia-reveals-new-livery/story-e6frg95x-1226673512525?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheAustralianBusAviation+%28The+Austral ian+|+Business+|+Aviation%29), good luck to them. :ok:
Icarus2001
3rd Jul 2013, 06:42
Well the font looks familiar, how about the customer experience at the "touch points" as Mr Sharp called them?
http://www.tigerairways.com/_templates/img/tigerair-logo.gif
http://www.bbc.co.uk/comedy/comeflywithme/images/flylo_204x114.jpg
http://www.bbc.co.uk/comedy/comeflywithme/hub/images/great_adverts.jpg
Good to hear Tiger a going for a new image , shirt unbuttoned, no tie, maybe the CEO should lead by example. Good luck Tiger hope it works out.
pistinaround
3rd Jul 2013, 08:48
Love the addition of ORANGE !
Just a coincidence ? Mmmmmmmmmm !
PPRuNeUser0182
3rd Jul 2013, 09:52
Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
:ok:
60% ownership in the next few days.
wheels_down
3rd Jul 2013, 10:13
This was a Tiger group wide exercise, a Singaporian company developed it. They wanted to bring all the Tiger group airlines under one banner.
DeltaT
4th Jul 2013, 03:36
If they want to move on from the past why keep 'Tiger' in the name?
Icarus2001
4th Jul 2013, 03:40
This was a Tiger group wide exercise, a Singaporian company developed it. They wanted to bring all the Tiger group airlines under one banner. Weren't they already? The website was seamless between Aus based company operations and those in Singapore. The livery and branding was the same as far as I could see, or was there another part of the group?
https://si0.twimg.com/profile_images/2150316448/easyJet_logo_200x200px.jpg
https://www.myinfoline.com/ckfinder/userfiles/images/2013-06/Flybe.jpghttp://www.asphaltandrubber.com/wp-content/uploads/2012/09/scoot-logo.pnghttp://upload.wikimedia.org/wikipedia/commons/d/d6/Bmibaby_new_logo.jpg
Starting to all look very similar.
Can somebody please tell me what happened here?
http://i.imgur.com/gtwBNTu.jpg
Perhaps the paint didn't dry in time?
Looks like someone got a pic of it... The aircraft's logo was a sticker which didn't set and when they got to ASP thats what they had...
I thought it looked a bit odd. I took a photo of it last night. It seems some came off the wing fence.
Toruk Macto
4th Jul 2013, 08:16
If there trying to make the public believe there low cost then they have got the look right . Nothing like a cheap sticker half peeled off to say where cheap . I would guess the whole rebranding had a $1500 budget .
Arm out the window
4th Jul 2013, 09:38
Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
Joysus, there I was thinking it was just a word with a couple of different colours in it.
Have they noticed that the grey/brown bit reads 'Tiaerair' on its own, and if so, what's the significance of that? The two dots probably have a hidden third meaning that explains it.:hmm:
allthecoolnamesarego
4th Jul 2013, 14:05
DH164
Maybe they used a Low Cost Painter....
Anulus Filler
4th Jul 2013, 14:59
Have they noticed that the grey/brown bit reads 'Tiaerair' on its own, and if so, what's the significance of that? The two dots probably have a hidden third meaning that explains it.
It subconsciously reminds the flight crew to check the 'Tyre Air' on the walk around.
Eastwest Loco
4th Jul 2013, 15:26
Nuh - still barred in my office.
Mr Internet can take the bookings - and handle the failures.
Trust level zero.
Call a turkey a duck it will still sink.
Best all
EWL
Redpanda
5th Jul 2013, 00:40
Well, the Mythbusters proved you can polish a turd................
Icarus2001
5th Jul 2013, 02:11
If there trying to make the public believe there low cost then they have got the look right . Nothing like a cheap sticker half peeled off to say where cheap .Is your first language english?
1a sound asleep
5th Jul 2013, 11:13
Biggest worry for everybody is the future of jobs. It IS a failed airline with its current financial history. Their has to be a turnaround to offer any hope of security for employees.
You only have to see some of the stuff on their FB page to realise that there is never going to be the required customer support or loyalty.
www.facebook.com/tigerairaustralia?fref=ts&filter=2
At least Ryanair is profitable and they get pax to their destinations
Budget airline Tigerair's facelift comes unstuck as new logo starts to peel off Airbus A320 | News.com.au (http://www.news.com.au/national-news/nsw-act/budget-airline-tigerairs-facelift-comes-unstuck-as-new-logo-starts-to-peel-off-airbus-a320/story-fnii5s3x-1226674956168)
MASTEMA
5th Jul 2013, 11:34
A Tiger never changes its strips, they just add dots!
They should have merged the Virgin and Tiger brands into something all new and unique.
Viagroar maybe? :ok:
Anyway, make a clean break with the baggage of the past and dump smelly bogan "low cost"...promote savvy "best value".
Lol, they used my photo on news.com.au. Wheres my cheque?! :ok:
Skystar320
6th Jul 2013, 10:55
DH164 - PM if you need my help. I am stick to death of news companies ripping off photos of public domain and using them to their advantage.
That is unless you provided it to them?
wheels_down
6th Jul 2013, 12:18
Weren't they already? The website was seamless between Aus based company operations and those in Singapore. The livery and branding was the same as far as I could see, or was there another part of the group?Yes its the Tiger involvement in the Philippines and Indonesia that confuses most. The cabin crew and pilots all wear the Tiger uniform but their branding is a little messy.
South East Asian Airlines (Tiger Phil) (http://img.planespotters.net/photo/315000/original/RP-C6320-SEAIR-South-East-Asian-Airlines-Airbus-A320-200_PlanespottersNet_315234.jpg)
Tiger Mandala (Tiger Indonesia) (http://img.planespotters.net/photo/315000/original/PK-RMO-Tiger-Mandala-Airbus-A320-200_PlanespottersNet_315226.jpg)