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View Full Version : "Welcome to civilised aviation"......??

Alpha Leader
29th Apr 2002, 05:08
LX have embarked on a marketing campaign which welcomes us all to "civilised aviation".....anyone out there who might have a clue what this means?

What are the tangible issues here?

Conversely, does this also mean that all other airlines are "uncivilised" (whatever that would mean in practice)?
The Nr Fairy
29th Apr 2002, 07:13
"Civilised" as in "polite". Same marketing spiel as used by BMI.
Scottie
29th Apr 2002, 10:38
Swiss are now using the same "soundbite"........

Swiss, bmi & LX? Maybe we are missing the big picture ;) :p :D ;) :p :D
Alpha Leader
4th May 2002, 04:22
We keep getting flooded with the LX (or should I say Swiss) commercial and I still can't figure out why the white plane is flying against a grey sky - what's civilised about haze, smog, pollution?