PDA

View Full Version : Pacific Blue new advert


cavemanzk
27th Sep 2009, 05:33
Has anyone else seen the new Pacific Blue add on TV today in New Zealand. It is such a lame copy of AirNZ "Nothing to Hide" promotion.

It features a bunch of hosties signing & dancing the safety demo, while passengers rageing the cabin.

They are not really going to use this safety demo are they? unlike the one that NZ made and are really using?

airtags
27th Sep 2009, 07:24
Air NZ, southwest, PacBlue - one day they might wake up and realise that trivialising the safety demo and the onboard environment is the hallmark of the unprofessional.

Add the likes of Branson exploiting young women in VOZ ads and is it any wonder that our industry is seen with such disdain by the public.

I want the CC on my aircraft to be seen as confident safety professionals not left over would be's from an episode Australian Idol or a talent show.
Rule 21: measure everything through the eyes of the potential buyer of the product - not some w*nker from an ad agency's after a long lunch.

Oh.... just too show balance......... A hometown bucket ...
QF - spending 10 mill on the kids choir ad that doesn't even show the product and uses the stock vision from the previous two extravaganzas WTF! ....... (I am glad to see the agency did spend a little on an editor who turned the great Australian over the top documentary back into a very ordinary television ad which was what it was supposed to be in the first place.)

AT :E

wirgin blew
27th Sep 2009, 07:42
Just when I thought things couldnt get worse. They are trialling red stilletto's for the female CC across the three operations to wear to and from the aircraft. They are like the ones seen in the VAustralia ad and look very practical not to mention comfortable.
I am sure they will be a great success and the OH&S people will not have to worry about CC falling over, falling down stairs, breaking ankles, tearing ligaments, back injuries, etc.
The Village are definitely some of the smartest people going round arent they.

DJCCGuy
27th Sep 2009, 07:44
They are not really going to use this safety demo are they? unlike the one that NZ made and are really using?


Pacific Blue aircraft have no video screens in the cabin, so they couldn't show it as a video demonstration even if they wanted to.

Not even Virgin Blue show a video demonstration, despite having screens onboard for a couple of years now...still the same old manual demonstration which no one takes seriously ever.

cavemanzk
27th Sep 2009, 07:55
Pacific Blue aircraft have no video screens in the cabin, so they couldn't show it as a video demonstration even if they wanted to.

Not even Virgin Blue show a video demonstration, despite having screens onboard for a couple of years now...still the same old manual demonstration which no one takes seriously ever.

I was more thinking of them making the crew read the script & do the actions in the ad.

Sqwark2000
27th Sep 2009, 09:50
Cringe factor 99.7 :ugh: bloody awful!! I hope that's not actual cabin crew in the ad...

Could be late entrant for the Fair Go Ad awards..... def nomination for 2010.

ozangel
27th Sep 2009, 11:04
anyone got a link? have searched and not having much luck.

cavemanzk
27th Sep 2009, 18:24
They have forgotten to put it on YouTube, sure haven't learnt how well it worked for NZ on youtube.

windytown
27th Sep 2009, 22:49
Pacific Blue > Happy Flying (http://www.flypacificblue.com/HappyFlying/index.htm?CMP=EMC-280909PBFFHappy&attr=happyflying)


Got this link in the latest email promotion for DJ

cavemanzk
27th Sep 2009, 22:50
You just beat me to post the link.

max rate
27th Sep 2009, 23:19
Crikey!:yuk:

airtags
27th Sep 2009, 23:52
wirgen Blew:
............trialling red stillettos..????....has to be a wind up !

(that said;
I am surprised that the DJ & V CC's did not complain about the 'get it up' ads - not a male in sight and the whole look of the ads/posters is pretty demeaning to women and certainly destroys any professional cred for a CC's role)

lc_461
28th Sep 2009, 00:48
To be honest, i actually liked the NZ Safety demo - although it was still happy and smiling, I thought it still came across as professional and serious. The Pacific Blue one on the other hand, looked like a high school musical! I guess it gets across what it is trying to say though - a message of 'Happy Flying'. Certainly would make businessmen / women and older passengers cringe though!

always inverted
28th Sep 2009, 01:25
To be honest I pax on the airnz 737's quite alot, what I do notice is that alot of people in the cabin do watch it. Unlike the Pac Blue one the airnz one has some class and you can understand what they are saying. With the traveling public, I have only heard a few negative comments.

cavemanzk
28th Sep 2009, 01:26
Anyone else notice the drinks service during the safety service.

Although a couple of Vodka's before take of at WLG on a bad day, sounds like a good idea:D

I'm not sure why they mention there cheap fares:\ there lead in for AKL-WLG is $64.95(no bags) when NZ is $49(25kg bag)

businessmen / women and older passengers cringe thoughI don't think they want businessmen/women any more, there first flight of the day AKL-CHC leaves at 9.30am & there last CHC-AKL flight leaves at 2.30pm

DJCCGuy
28th Sep 2009, 01:49
"look through while we do our little dance"

"for the exit demonstration we wave our hands around"

I'm embarrased. Lets just make the safety demonstation even more of a joke so people think it's not essential they watch.

How many times have we been told it's not acceptable any longer to include the dreaded 'flair' in the safety demo? Something the marketing team isn't aware of obviously.

Another wasted opportunity and wasted money.

vacc1
28th Sep 2009, 02:08
Another wasted opportunity and wasted money.

Ah but it's not because it's getting talked about which generates brand awareness.

It's time everyone got over it - it's not a real safety demo, it's an advertisement!

I'm quite happy for the company to advertise in any way that means I'll have a job in 12 months time!

The issue with people we've hired in the last few years is that they forget everything that the VB group is about - it's about doing things fun, differently & pushing the boundaries a bit! You knew this when you took the job - if you don't like it there's a lot of other airlines out there you could work for.

The marketing at times might be "cringeworthy" but it gets people on our planes - you only have to look at the feedback from our pax to know that they love our "fresh" attitude.

cavemanzk
28th Sep 2009, 02:47
Ah but it's not because it's getting talked about which generates brand awareness.

Ah yes, but alot of people in the target market. Think of Air New Zealand the second they see this ad.

Top of Descent
28th Sep 2009, 02:47
Wonder where they got the idea from....

http://i205.photobucket.com/albums/bb123/tonyzimex/th_256_1237.jpg (http://s205.photobucket.com/albums/bb123/tonyzimex/?action=view&current=256_1237.flv)

myturn
28th Sep 2009, 06:25
Pac Blue needs to do something in NZ - no one knows there here yet!

cavemanzk
28th Sep 2009, 06:34
Pac Blue needs to do something in NZ - no one knows there here yet!

Thats cause they are getting smaller and smaller here

ZK-NSN
28th Sep 2009, 07:48
bloody awful, nearly as bad as the jetstar ads. If they are actual pilots, they owe us all beers.

porch monkey
28th Sep 2009, 09:56
At first, I thought it was the engines winding down, but I see it's just mainly kiwis........

Steve Zissou
28th Sep 2009, 19:27
That's got to have been made by an ozzie ad agency! If I heard that safety brief I'd be in more of a hurry to get off the plane than if one of the donk's was on fire...:yuk:

horserun
28th Sep 2009, 20:01
Kiwi's and Ozzie's have better taste than to make an ad like that. My money in on an Indian Bollywood production. That sort of **** would work a treat over there.